Understand by Ruth Hambleton
Jessica Groskopf
Author
02/27/2018
Added
16
Plays
Description
In this world there are things to understand and things to accept. Women are involved with just about every farm and ranch operation in the U.S. We understand that. However, we are also asked to accept that agriculture is male dominated. Statistically, women are the majority population with an ability to accept our roles on the farm, no matter the scale or impact.
Conventional wisdom states “you don’t have to understand, just accept.” But what if we can understand something a little better than what is expected of us? Is it possible that expending effort to understand something, and not just accept it, can add a level of control and security often surrendered? Ruth Hambleton, the founder of Annie’s Project — Education for Farm Women, explores what happens when women become empowered by growing their understanding (and acceptance) of the world in which they live.
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- [00:00:03.310]So what a pleasure it is to be here
- [00:00:04.960]with all of you this morning at the Women in Ag Conference.
- [00:00:08.620]Jessica and Bethany, I want to thank you for the invite.
- [00:00:11.530]This is another item off of my bucket list.
- [00:00:14.040]Anybody got their bucket list out there?
- [00:00:16.040]Yep, yep, that's off of mine.
- [00:00:18.630]And there's an excitement in the air
- [00:00:20.380]and I will attempt to harness it
- [00:00:22.640]for everyone who's here at this conference.
- [00:00:25.930]Now in my career, I have been to scores of conferences
- [00:00:30.930]and my favorite part was always the keynote presenter.
- [00:00:36.170]They are good looking people in great shape.
- [00:00:40.740]Articulate, sometimes rich
- [00:00:45.240]and always the highest paid speaker of the conference.
- [00:00:49.400]Well anyway, you got me, Ruth Hambleton.
- [00:00:53.310]I am the mother of three,
- [00:00:55.910]a grandmother to five and 3/4 grandkids.
- [00:00:59.980]Founder of Annie's Project,
- [00:01:01.890]retired University of Illinois extension educator.
- [00:01:05.930]Trustee to my parent's family trust and limited partnership.
- [00:01:10.810]Farm management instructor for Southern
- [00:01:13.010]Illinois University at Carbondale.
- [00:01:15.410]And married to my best friend
- [00:01:17.630]and the smartest decision I ever made, Cam.
- [00:01:21.210]Yep, that's all you got.
- [00:01:24.480]So, you know, Bethany and Jessica tried
- [00:01:26.990]to get Hillary Clinton to come deliver this keynote address
- [00:01:31.570]but their emails never made it past the bathroom.
- [00:01:36.560]And now you hear the doors locking and clicking, okay.
- [00:01:41.750]Now when Barack Obama was elected in 2008,
- [00:01:45.830]you knew he was my senator from Illinois, right?
- [00:01:50.060]If you didn't, that's okay, we didn't know either.
- [00:01:53.415](audience laughing)
- [00:01:58.150]But when President Obama was elected,
- [00:02:00.850]I was really curious to know what Chicago politics
- [00:02:05.550]was going to look like in Washington DC.
- [00:02:09.220]And as a gal who grew up just south of Chicago
- [00:02:13.240]and regularly visited my relatives
- [00:02:15.840]who still live in Chicago,
- [00:02:18.510]I can say there was not much that I was surprised by.
- [00:02:23.250]My dad was a republican, my mother a democrat,
- [00:02:26.810]and me, well I am a registered democrat
- [00:02:30.070]with a republican mindset, libertarian leanings.
- [00:02:34.720]Some may call me an independent
- [00:02:36.440]and I don't want to insult them,
- [00:02:37.870]so I'll just tell you that I'm just me.
- [00:02:40.790]The only political debate I ever got into in my entire life
- [00:02:44.980]was while I was President of Illinois Agri-Women
- [00:02:48.950]and I guess you can't open a debate
- [00:02:50.860]with expressions like dumbass.
- [00:02:53.164](audience laughing)
- [00:02:56.280]I know we're live streaming,
- [00:02:57.540]that's as bad as it's gonna get,
- [00:02:58.970]no more foul language after that.
- [00:03:01.910]Yep, I was born and raised in Illinois.
- [00:03:05.010]And I have family connections here in Nebraska,
- [00:03:07.990]and I have family connections in Indiana.
- [00:03:10.770]Anybody from Indiana in the room?
- [00:03:13.800]No, you are from Indiana?
- [00:03:17.130]Lived there, I was born in Illinois.
- [00:03:19.510]Oh, I'm sorry.
- [00:03:22.810]I really do need to stop bashing Illinois,
- [00:03:25.000]but there are a few more coming
- [00:03:26.180]just to give you a heads-up on that.
- [00:03:28.090]So alright, alright, so you're over in Indiana.
- [00:03:30.020]Well I got family connections too.
- [00:03:31.360]Well Nebraska is the state with as many cattle as people.
- [00:03:37.510]And you have a growth rate of 8/10 of a percent.
- [00:03:41.010]They're all coming from Illinois.
- [00:03:43.980]And my cousin Bob farms around Lincoln,
- [00:03:47.630]he is one of the rare farmers with
- [00:03:49.370]a PHD behind his name in Ag Economics.
- [00:03:52.480]And I absolutely adore my cousin Bob.
- [00:03:55.610]And there was even a short period of time
- [00:03:57.240]when I considered UNL as the choice
- [00:03:59.780]of my university to continue my education.
- [00:04:03.110]So Bethany and Jessica have both invited me here
- [00:04:06.060]to set the stage for this conference
- [00:04:07.580]and I'm pleased to do so with one word, understand.
- [00:04:12.820]Do we have my slides up here?
- [00:04:20.710]Excuse us here, technology.
- [00:04:34.560]I'm just gonna continue on here.
- [00:04:36.840]Alright, so the word we're going to focus on is understand.
- [00:04:42.710]I'm gonna start with a conventional wisdom,
- [00:04:45.550]you don't have to understand, just accept.
- [00:04:48.970]How many of you have heard that?
- [00:04:51.520]Yeah, in this world there are things to understand,
- [00:04:55.940]there are things to accept like death and taxes.
- [00:04:59.580]I pay my taxes and I'm going to die,
- [00:05:02.210]I understand taxes and I accept that I'm going to die.
- [00:05:06.140]I think everyone is familiar with the serenity prayer.
- [00:05:09.630]If you know it, say it with me.
- [00:05:11.440]God grant me the serenity to accept
- [00:05:14.080]the things I cannot change,
- [00:05:16.320]the courage to change the things I can,
- [00:05:19.590]and the wisdom to know the difference.
- [00:05:22.740]And bless you all.
- [00:05:24.810]Example, women are involved with just about every farm
- [00:05:28.840]and ranch operation in the United States.
- [00:05:31.750]We understand that.
- [00:05:34.790]However, we are also asked to accept
- [00:05:37.520]that agriculture is male dominated.
- [00:05:40.680]USDA Ag statistics support that convention.
- [00:05:45.920]Statistically, the United Nations puts the women population
- [00:05:50.757]2% ahead of the male population in the United States.
- [00:05:54.910]And we humbly accept our role on farms and ranches
- [00:05:59.280]no matter the scale or the impact,
- [00:06:02.880]from arranging full owner and operator
- [00:06:06.570]of these farms and ranches,
- [00:06:07.850]all the way to it's just an address,
- [00:06:10.220]it's a place where I live.
- [00:06:12.760]Conventional wisdom says to make life easier,
- [00:06:17.300]you don't have to understand, just accept.
- [00:06:21.150]But what if we can understand something
- [00:06:23.230]just a little better than what is expected of us?
- [00:06:27.100]Is it possible that expending effort
- [00:06:30.050]to understand something and not just accept it,
- [00:06:34.753]can lead to a level of control and security
- [00:06:38.520]that we all desire in our hearts?
- [00:06:42.130]What if I were to challenge you to understand more
- [00:06:45.000]and accept a little bit less at face value?
- [00:06:48.810]At a current Annie's Project in Illinois,
- [00:06:51.540]one of the women in the class expressed her desire
- [00:06:54.550]to understand things a little better.
- [00:06:57.790]A lot of things were put in front of her to sign,
- [00:07:00.860]she wanted to understand it better.
- [00:07:02.850]Her frustration was apparent, she is in the right place.
- [00:07:08.470]And I say that you are in the right place
- [00:07:11.200]here at the 2018 Nebraska Women in Ag Convention.
- [00:07:16.410]So I want to take just a minute to review
- [00:07:18.320]some of the programs that are offered
- [00:07:20.390]to farm and ranch women in support of them.
- [00:07:23.470]Women in Ag, Annie's Project,
- [00:07:25.770]Women Food and Agriculture Network, Executive Women in Ag,
- [00:07:29.760]American Agri-Women and State Affiliates,
- [00:07:32.640]Women Land and Legacy, USDA programs
- [00:07:35.280]like Beginning Farm or Rancher program
- [00:07:38.020]developed through NIFA.
- [00:07:40.090]National Institute for Food and Agriculture.
- [00:07:43.590]And USDA Farm Service Agency, Risk Management Agency,
- [00:07:48.001]the Women Involved in Farm Economics.
- [00:07:51.010]WIFE, Google that and see what you come up with.
- [00:07:54.550]I Am Farm Her, I think you are
- [00:07:57.590]maybe familiar with that program.
- [00:07:59.230]And Women Changing the Face of Agriculture,
- [00:08:01.810]just to name a few.
- [00:08:03.800]In media we have Pink Tractor,
- [00:08:07.300]Farm Her who is on RFD channels.
- [00:08:10.750]Women in Ag Facebook pages, countless blogs,
- [00:08:13.550]and the list goes on, who is targeting us.
- [00:08:17.230]We have non-profits, profits, government agencies,
- [00:08:21.070]educational institutions, foundation supported institutions,
- [00:08:25.130]individuals all offering some level of information,
- [00:08:29.000]entertainment, education, and advocacy to us.
- [00:08:34.850]Now a person can get lost in all that information,
- [00:08:38.860]unless you understand who, what, why,
- [00:08:42.820]and when about these things.
- [00:08:45.700]So I'll just introduce you to my dad's tractor
- [00:08:49.010]that I'm sitting on here.
- [00:08:50.880]It was the first and only tractor he bought brand new,
- [00:08:53.670]I'm now the keeper of it.
- [00:08:55.180]It sits in our shed, the Oliver 88 Row-Crop.
- [00:08:59.214]Many hours spent atop that little baby right there,
- [00:09:01.310]I'll tell you.
- [00:09:02.200]So let's start off with who, understand who you are.
- [00:09:09.890]You are a woman in a man's world but we know better.
- [00:09:19.080]At the airport yesterday, USA Today,
- [00:09:23.230]how bad is Hollywood's me too problem?
- [00:09:26.760]The statistic says 94%.
- [00:09:31.840]Hello, have you been in agriculture?
- [00:09:37.690]We know better.
- [00:09:39.480]I did not get to where I am today
- [00:09:42.170]on the one credential that I am a woman.
- [00:09:46.064]I'm the first to admit however,
- [00:09:48.100]that it did break a few ties.
- [00:09:51.820]But I had to put in the work, I had to take the abuse,
- [00:09:56.970]I had to learn to give it back graciously,
- [00:10:00.390]and show competency and tenacity.
- [00:10:04.850]Understand what you control.
- [00:10:10.000]Annie, of Annie's Project and my mother, knew what she had
- [00:10:14.520]and she managed it with records and a dedicated persistency.
- [00:10:19.150]She was a record keeper.
- [00:10:22.300]Pencil and paper, meticulous record keeping,
- [00:10:25.290]to be used as a resource for making big decisions.
- [00:10:27.950]And I imagine somewhere along the line,
- [00:10:30.080]she held this conversation with my father.
- [00:10:33.590]Honey, we're broke, we have four kids
- [00:10:37.440]and someone has to take the off-farm job.
- [00:10:41.370]And my dad, he worked for 25 years
- [00:10:43.850]at the local high school as the custodian.
- [00:10:47.720]And it wasn't until the city grew out to the farm in the 70s
- [00:10:52.450]that the two of them started replacing
- [00:10:55.040]a few acres with many acres.
- [00:10:58.600]Now we were not the best of farmers
- [00:11:02.240]but mom and dad knew that land is
- [00:11:04.010]what they wanted most of all to own.
- [00:11:07.930]One of nature's richest and most sought after resource,
- [00:11:11.290]land is to produce food, provide a home,
- [00:11:14.500]security, and oh yes, we also control the relationships.
- [00:11:20.510]The mortar amongst all the bricks of society,
- [00:11:23.630]that is what we are.
- [00:11:25.220]It seems to me that we women control those relationships
- [00:11:29.110]and I'll be discussing that in my session,
- [00:11:31.280]the Softer Side of Farm Management,
- [00:11:33.260]for those of you who are signed up for that.
- [00:11:36.400]Understand where you are in the world.
- [00:11:41.880]In a country rich in tradition, innovation,
- [00:11:45.730]liberty, law, and compassion.
- [00:11:49.470]You are in a country where women can own things.
- [00:11:53.980]Make decisions, inherit, and pass them along
- [00:11:57.790]to whomever she pleases.
- [00:12:00.550]Now over the years, Annie's Project has gotten requests,
- [00:12:03.930]or two, from overseas wanting
- [00:12:05.870]to know more about our program.
- [00:12:07.740]And in some cases, it's hard to explain a program
- [00:12:11.880]that gives such control and freedom to women.
- [00:12:17.330]Understand where you are in the world.
- [00:12:22.350]Understand that when you gain control,
- [00:12:25.950]you gain that much sought after security
- [00:12:28.400]and legacy so innate to human nature.
- [00:12:32.260]That is something that all women want to know,
- [00:12:34.400]is am I secure where I am?
- [00:12:37.850]Once in control, there's no promises of it being easy.
- [00:12:41.740]In fact, there will be many times
- [00:12:43.150]when you need two hands on the wheel.
- [00:12:46.720]Times of low revenue, tightening cash flows,
- [00:12:49.700]dwindling cash reserves,
- [00:12:51.870]and otherwise known as working capital.
- [00:12:55.100]It gets a little bumpy but women,
- [00:12:58.370]we are the primary record keepers in the family,
- [00:13:00.540]just like Annie was the primary record keeper.
- [00:13:04.170]In my session, using financial records
- [00:13:06.520]to navigate low revenue times,
- [00:13:08.180]it is designed to help you take a look,
- [00:13:10.260]not just be the record keeper,
- [00:13:12.240]but also how you could take those records
- [00:13:14.460]and incorporate it into some tough decisions
- [00:13:17.100]just like my mom had to do.
- [00:13:19.490]And ultimately the why, why are you doing this?
- [00:13:25.520]And I know a lot of people are asking that.
- [00:13:27.630]So complex and different for each
- [00:13:29.720]and every one of you in this room.
- [00:13:31.770]The why controls the who, the what, the where,
- [00:13:35.310]and the when of our lives.
- [00:13:36.890]Giving us purpose, to rise up out of bed every day
- [00:13:41.120]to deal with family and business.
- [00:13:46.250]Now some would see us as a minority audience
- [00:13:49.630]in a male dominated business,
- [00:13:51.490]but what I see are more women stepping up
- [00:13:55.450]to their responsibilities.
- [00:13:57.350]More prepared and willing to be a life long learner.
- [00:14:01.180]We see it in Annie's Project all the time
- [00:14:03.340]and Leslie McCuiston is your luncheon speaker
- [00:14:06.080]and she sees it in her practice as well.
- [00:14:09.770]She refers to it as the a-ha moment.
- [00:14:14.340]There's a whole flock of us here,
- [00:14:16.380]who strongly believe women are a vital part
- [00:14:19.390]of agriculture and rural America.
- [00:14:22.440]Throughout this conference you're gonna find
- [00:14:24.130]us women encouraging other women to find their purpose.
- [00:14:29.090]Like the women who inherit their farms and ranch assets,
- [00:14:33.370]the organizers of this conference have several opportunities
- [00:14:36.440]for gaining knowledge in this area,
- [00:14:38.490]helping women take one more step towards their legacy.
- [00:14:42.630]Women inheriting farm and ranchers hold a real special place
- [00:14:45.570]in my heart and soul and career, like Dorothy,
- [00:14:48.510]a woman who lost her husband early and suddenly.
- [00:14:53.460]She came to me to share her loss,
- [00:14:56.700]as well as learn how to manage all her new affairs.
- [00:15:00.370]She was forced to accept a lot
- [00:15:03.480]before she could understand what was coming at her.
- [00:15:07.460]I love that there's a presentation at this conference,
- [00:15:10.010]So You've Inherited A Farm, Now What?
- [00:15:12.960]We are here to support that woman inheriting the assets.
- [00:15:17.380]Now not all women have a terrible time
- [00:15:19.330]inheriting the assets, let me share a story with you
- [00:15:21.750]about a farmer, a farm woman, Mrs. R.
- [00:15:26.730]And I entitle this The Land Was Her Land.
- [00:15:30.690]Early in my extension career,
- [00:15:32.180]I got a phone call from Mrs. R,
- [00:15:34.260]she wanted me to come visit her in her home.
- [00:15:37.190]I was somewhat familiar with the family.
- [00:15:39.560]Mrs. R was recently widowed and she and her husband
- [00:15:44.080]had moved to town like many farm couples do,
- [00:15:46.980]and they had turned the farm over to a,
- [00:15:50.630]I'll call him Farmer X,
- [00:15:52.490]one of the larger, more prominent farmers in the county.
- [00:15:57.770]So when I went to go visit her at the appointed hour,
- [00:16:00.700]she met me at the door, she's a very stately woman.
- [00:16:03.600]Still in the mourning period with her black dress
- [00:16:06.660]and a laced doily that she had crocheted
- [00:16:10.430]around the top of her dress.
- [00:16:12.430]She invited me into the living room
- [00:16:13.970]and we had tea and we spoke about her ability
- [00:16:16.840]to crochet that nice little collar,
- [00:16:20.940]you know, just the small talk that women get into.
- [00:16:23.860]And then we got into the meat of the visit,
- [00:16:26.480]which I was kind of expecting the usual questions.
- [00:16:30.400]And she shocked me with the questions she asked.
- [00:16:34.270]She says, how do I get rid of Farmer X from my land?
- [00:16:42.120]Wow, and well this was a moment of education now.
- [00:16:46.820]So we talked about, and by the way, her lease was verbal.
- [00:16:52.980]There is an entire sermon that goes with that,
- [00:16:55.420]I call it the Ruthie's sermon,
- [00:16:56.590]you're not gonna get it right now
- [00:16:57.660]because time's not gonna permit it.
- [00:16:59.470]But she was dealing with a verbal lease
- [00:17:01.900]and a farmer whom her husband had chosen.
- [00:17:05.653]Now, Mrs. R and Mr. R did not have children,
- [00:17:09.920]so this farmer that was taken on
- [00:17:12.460]was like a son to her husband.
- [00:17:16.100]And she shared with me, he never talks to me,
- [00:17:19.790]he makes decisions for me, he doesn't let me
- [00:17:24.878]be as involved with the farm as I want to be,
- [00:17:28.750]he's taking care of me.
- [00:17:31.940]She did not want that, the land was her land.
- [00:17:35.440]So we went through the rules,
- [00:17:36.800]every state has its rules as to how
- [00:17:38.490]you terminate a lease agreement.
- [00:17:41.450]She terminated her lease agreement with Farmer X,
- [00:17:44.980]whom I ran into weeks later at the local elevator.
- [00:17:49.550]Uncomfortable.
- [00:17:51.737](audience laughing)
- [00:17:53.650]He come right up to me and asked me
- [00:17:55.730]what did I do with Mrs. R.
- [00:18:00.200]Not a thing, just told her what the rules were.
- [00:18:02.890]She's the one who let you go, the land was her land.
- [00:18:08.250]Now I teach a farm management class at Carbondale
- [00:18:11.170]at Southern Illinois University.
- [00:18:12.940]And we do pre-test post-test on a lot of things
- [00:18:15.730]and one of the questions I ask my future farm managers
- [00:18:19.310]is who ultimately controls leases,
- [00:18:22.030]farmers or the land owner?
- [00:18:24.900]Half of them get it wrong on the pre-test.
- [00:18:28.000]By the end of the class, they fully understand
- [00:18:30.620]that whoever owns the land is
- [00:18:33.720]the ultimate decision maker for that land.
- [00:18:36.930]The farmer is merely the person who is leasing it.
- [00:18:43.320]The land was her land, she understood that.
- [00:18:49.500]Three years ago, imagine my surprise
- [00:18:53.577]when a tax return showed up on my doorstep
- [00:18:57.560]with a different husband's name on it.
- [00:19:00.660]Yeah, I am the victim of stole identity.
- [00:19:05.430]And my information found its way,
- [00:19:07.520]and still to this day is on the dark web, whatever that is.
- [00:19:12.470]Now there's a network, they share information out
- [00:19:15.030]like we share information out,
- [00:19:16.780]and so for the next two years,
- [00:19:19.450]I was the focus of numerous scam phone calls.
- [00:19:24.230]I consider myself an authority on screwing with
- [00:19:26.450]the guy at the other end of the line here,
- [00:19:28.600]starting with, they always give you instructions
- [00:19:32.240]as to where they want you to go
- [00:19:33.640]to wire the money that you owe them.
- [00:19:39.080]Okay, starting from my driveway, do I turn right or left?
- [00:19:46.340]And you know, they are watching you
- [00:19:48.550]as you are speaking on the phone,
- [00:19:50.020]they can see on Google Maps where you are located.
- [00:19:54.100]Yeah, it's kind of scary.
- [00:19:56.100]But anyway, as frustrating as the IRS can be,
- [00:19:59.360]I'm going to give them a kudo here.
- [00:20:02.070]Number one, they caught the fraud
- [00:20:04.680]before it actually went any farther.
- [00:20:08.600]Now, it was a pain trying to get through to them
- [00:20:11.340]and you know, get everything straightened out, but they did.
- [00:20:14.400]IRS straightened it out.
- [00:20:15.580]I get my personal PIN every year,
- [00:20:18.220]so there's no more fake filings.
- [00:20:19.900]And as a result, I am on guard every day
- [00:20:22.650]for suspicious activity with my financials.
- [00:20:25.960]And I'm also glad to see that you've got
- [00:20:27.920]the topic including in this conference here, identity fraud.
- [00:20:33.210]I hate to ask this but if you are
- [00:20:34.880]a victim of identity fraud,
- [00:20:36.350]would you please raise your hand for me?
- [00:20:41.490]It's getting better here folks
- [00:20:42.870]because in a lot of conferences,
- [00:20:44.780]there are more than just a couple of hands that go up.
- [00:20:47.120]But you know what I'm talking about here, it's not good.
- [00:20:51.800]So fraud, technology is great, let's face it.
- [00:20:55.770]Think of everything you do online
- [00:20:58.280]and I do mean it is everything we do online
- [00:21:01.360]with our computers, tablets, phones,
- [00:21:03.870]whatever you've got there.
- [00:21:05.200]We socialize, we email, order, entertain,
- [00:21:08.150]diagnose, shop, educate, communicate, and we file stuff.
- [00:21:12.500]In the cloud, anybody ever wonder where those clouds
- [00:21:15.860]are gonna go one of these days?
- [00:21:18.950]It can get pretty impersonal for the sake of my convenience.
- [00:21:23.630]One of my favorite commercials,
- [00:21:24.960]I can't even tell you what the product was for
- [00:21:26.590]but the impact was strong from this aspect.
- [00:21:28.960]A teenager sitting in a dark room,
- [00:21:30.790]staring at her computer screen.
- [00:21:33.040]She's got 600 friends online with her
- [00:21:35.150]and she's feeling sorry for her parents
- [00:21:36.850]who are out having a good time with friends in person.
- [00:21:41.300]So yes, happy for the human interaction at this conference
- [00:21:46.600]and happy to see QuickBooks and Quicken
- [00:21:49.090]as a topic at this conference.
- [00:21:50.630]What I need to manage all my stuff
- [00:21:54.670]is the computer software and spreadsheets.
- [00:21:59.620]Can't do without those spreadsheets.
- [00:22:02.770]No doubt about it, revenues have been declining,
- [00:22:05.610]working capital is depleted,
- [00:22:08.150]and you have several options to learn
- [00:22:10.710]how to manage your way through these times
- [00:22:12.350]with sessions like It Costs How Much?
- [00:22:15.920]Two Hands on the Wheel, Risk Management,
- [00:22:17.860]Are You Getting What You Pay For?
- [00:22:19.040]And I love the topic 50 Shades of Green.
- [00:22:25.240]Okay, gotta watch that play on words.
- [00:22:27.110]Brad Lubben are you in the room here?
- [00:22:30.340]Is he coming later?
- [00:22:31.430]Okay, Brad Lubben, one of the presenters today on policy,
- [00:22:35.390]he worked in Illinois with me.
- [00:22:38.050]And he and Gary Bolin were on my team
- [00:22:41.790]and Gary Bolin shares a story.
- [00:22:43.800]He put together a farm transition program
- [00:22:47.040]and he named it Passing On the Farm.
- [00:22:51.717]The next thing you know, he's taking phone reservations,
- [00:22:56.110]people want to get involved with that program,
- [00:22:58.210]Passion on the Farm.
- [00:23:00.596](audience laughing)
- [00:23:06.600]You know, I says, Gary I think you're on to something here,
- [00:23:08.700]we need to work on this one.
- [00:23:13.380]So Annie's Project has taught me that the number one concern
- [00:23:16.350]with farm and ranch women, as a whole,
- [00:23:18.830]is the debt load that these farms and ranches carry.
- [00:23:22.320]And the very first Annie's Project class
- [00:23:24.270]that was held in 2003,
- [00:23:26.430]Kristy shared her story about a fertilizer bill
- [00:23:28.840]that she opened and the amount was bigger than
- [00:23:31.110]the entire value of the home she owned in St. Louis.
- [00:23:35.520]What Kristy learned to understand
- [00:23:37.110]was the cost of production.
- [00:23:38.530]Making something out of virtually nothing.
- [00:23:41.490]And I wanna emphasize that,
- [00:23:43.290]you have the ability to take virtually nothing
- [00:23:46.500]and turn it into something.
- [00:23:48.350]Seed in-furrow, feed in hide.
- [00:23:52.120]Understand that this is the blessing
- [00:23:53.730]of that asset we control.
- [00:23:55.410]And that other industries can do the same thing,
- [00:23:57.430]in that or the steel and the oil industries.
- [00:24:00.390]They start with mining ore and crude from the earth
- [00:24:03.170]and transforming it into something basic to our society.
- [00:24:07.750]Old technologies harnessed water, solar, and wind
- [00:24:11.310]and with the new innovations,
- [00:24:12.470]we're even getting better at harvesting them again.
- [00:24:15.070]But understand there are some things
- [00:24:17.840]that work better at a job than others.
- [00:24:20.850]Batteries will never put a rocket into orbit,
- [00:24:25.480]but batteries can sustain a space station.
- [00:24:29.010]Wind by itself will never lift a jet off the runway,
- [00:24:32.470]but add jet fuel and we're off.
- [00:24:37.210]Like it or not, government plays a big role
- [00:24:40.500]in all our farm and ranch operations.
- [00:24:42.860]So I'm gonna give a shout out to
- [00:24:44.140]the natural resource conservation people
- [00:24:46.900]who you have at your conference here.
- [00:24:48.750]The Farm Service Agency, who are here
- [00:24:51.130]to offer their assistance,
- [00:24:52.280]as well as the Risk Management Agency, with their products.
- [00:24:55.680]And there is one product that they're gonna be talking
- [00:24:57.780]about at this conference that I would hope any of you
- [00:25:00.460]who are managing pastures, or range land,
- [00:25:04.490]or hay land would take a look at this.
- [00:25:09.240]It is a forage, it is a pasture and forage insurance product
- [00:25:15.250]that is relatively new,
- [00:25:16.350]we just learned about it in Illinois.
- [00:25:18.790]Look into that folks, I think they've got something here
- [00:25:21.210]that is useful to us farmers.
- [00:25:23.540]The RMA is also responsible for your crop insurance
- [00:25:26.140]and your livestock insurance.
- [00:25:27.750]And as a matter of fact, that is the topic that
- [00:25:29.810]my advanced farm management class
- [00:25:31.500]is tackling this week in my absence.
- [00:25:33.420]I cannot wait to get back home to ask how it's going.
- [00:25:38.110]So Annie's Project, we've been around long enough, 15 years
- [00:25:42.660]This very time in Illinois,
- [00:25:45.520]the first class of Annie's Project met.
- [00:25:48.240]And now that we've been around for 15 years,
- [00:25:51.070]we actually have a master's thesis and a doctoral thesis
- [00:25:55.210]that studies the impact of education program
- [00:25:57.540]targeting farm women.
- [00:26:00.110]Now two very interesting conclusions came from that study
- [00:26:03.920]and one was that the educational program
- [00:26:06.300]that has become to be known as Annie's Project methodology
- [00:26:09.880]benefited all socioeconomic classes.
- [00:26:13.430]That meant rich, poor, young, old.
- [00:26:16.940]Whether you were someone who was into organic farmer
- [00:26:19.700]or total complete commercial operation,
- [00:26:22.860]everyone found benefit in Annie's Project.
- [00:26:25.680]The researchers were a little bit surprised by that result
- [00:26:28.050]because they don't see many programs
- [00:26:30.360]that has that ability to cross bridges
- [00:26:32.810]across those kinds of divides
- [00:26:35.110]that most people would say is a detriment.
- [00:26:38.930]The other study or the other, the doctoral thesis,
- [00:26:45.310]came out with the conclusion that what women remembered
- [00:26:49.000]from Annie's Project was not that they learned
- [00:26:51.560]how to analyze a balance sheet or do record keeping better,
- [00:26:56.370]but it was the relationship that they got from the class.
- [00:27:01.600]That presenter that we had put in front of them,
- [00:27:03.840]that talked about crop insurance,
- [00:27:06.240]that talked about the livestock insurance,
- [00:27:08.510]that talked about lending and loaning money,
- [00:27:12.280]those are the ones that they went back to,
- [00:27:14.570]those were the ones that they remembered.
- [00:27:16.770]And they developed that relationship
- [00:27:18.370]into their risk management team
- [00:27:20.220]that made them more effective people.
- [00:27:23.910]And understand that conferences like this
- [00:27:25.970]have big impacts in your lives,
- [00:27:28.300]that grow from a tiny, unsuspecting interaction
- [00:27:30.900]with somebody at this conference.
- [00:27:36.640]So I'm gonna tell you the story about Bob Wells.
- [00:27:39.770]Now Bob Wells, he passed in 2013, in October of 2013.
- [00:27:46.090]But Bob Wells was at a conference
- [00:27:49.090]in Dallas, Texas in 2003, March.
- [00:27:52.740]I had just concluded the February 2003
- [00:27:55.890]class of Annie's Project
- [00:27:58.245]and I was on stage with three other people.
- [00:28:01.370]Deb Rood from the UNL, myself to talk about Annie's Project,
- [00:28:07.220]and Kevin Bernstein, he was from Wisconsin,
- [00:28:10.530]can't remember who the fourth person is at this point.
- [00:28:13.270]But we all had a 15 minute window
- [00:28:16.470]to talk about a program that we had done.
- [00:28:18.530]Of course Deb talked about her Women in Ag conference,
- [00:28:21.660]I covered the topic of Annie's Project.
- [00:28:24.110]And Bob Wells from Iowa was sitting in the audience.
- [00:28:28.850]And after we got through, he come up to me and he said,
- [00:28:32.520]I'd like to try your program in Iowa.
- [00:28:36.380]Have at it, Bob, that's what we do in extension,
- [00:28:38.500]we share our programs and our ideas out.
- [00:28:43.010]Brad, did you just walk in?
- [00:28:45.060]Hey guy, one of my old workers from Illinois,
- [00:28:48.090]just had to say hi.
- [00:28:50.290]So, I sent all my stuff to Bob Wells and says,
- [00:28:54.070]here's how we did Annie's Project.
- [00:28:56.270]And he looked at this and he says,
- [00:28:57.870]you know, I think you're on to something here.
- [00:29:00.440]I was ready to write up the report,
- [00:29:02.410]the one year report, turn it in and be done,
- [00:29:04.790]and move on to the next project.
- [00:29:06.590]And Bob Wells saw something in that 15 minute presentation
- [00:29:10.670]that I gave that has now blossomed
- [00:29:13.030]into the full Annie's Project experience.
- [00:29:16.510]First came Iowa, Missouri, then Indiana, then Wisconsin.
- [00:29:21.940]And we have been in 34 states
- [00:29:24.390]in the United States with Annie's Project
- [00:29:26.340]and it is all because of Bob Wells having a vision
- [00:29:29.320]beyond my one year of delivering a program,
- [00:29:32.480]that we are where we are today.
- [00:29:34.510]Somebody out there is listening right now
- [00:29:37.280]and you are going to be hatching the next big idea.
- [00:29:41.880]So understand that conferences like this
- [00:29:44.260]have big impacts on your lives, and who is it?
- [00:29:49.970]So I'm gonna end with something straight from
- [00:29:52.510]the halls of University of Nebraska
- [00:29:55.010]about a woman named Deb Rood.
- [00:29:59.860]Now I knew Deb from the 1980s
- [00:30:02.290]and Deb is a product of the 1980s,
- [00:30:05.340]it was the time of peek activity.
- [00:30:08.027]Everything was coming, crashing down around many US farms
- [00:30:12.270]and including Deb's farm as well,
- [00:30:14.560]she suffered through it too.
- [00:30:16.380]We had high inflation, high interest rates,
- [00:30:19.190]crashing land values, markets politically impacted,
- [00:30:23.080]disappearing markets, literally came right
- [00:30:26.780]at the heart of American farmers.
- [00:30:29.310]But Deb was like a phoenix rising out of the ashes.
- [00:30:34.000]She was a leader of farm and ranch women programming
- [00:30:38.960]and put together some very dynamic programs,
- [00:30:41.700]one of which impacted Annie's Project.
- [00:30:44.450]Starting with a $2,000 grant that she arranged
- [00:30:49.420]for Illinois to receive in 2002.
- [00:30:53.050]And we used that money to do an assessment,
- [00:30:56.330]what is it that farm women needed in Illinois?
- [00:30:59.720]And out of that assessment came Annie's Project.
- [00:31:03.690]Deb Rood had a hand in it.
- [00:31:07.060]The other thing that I remember about Deb Rood,
- [00:31:08.950]if anyone else in the room knew her,
- [00:31:10.810]she didn't like to fly, was not her cup of tea.
- [00:31:16.000]And yet, where did she take a group of women
- [00:31:18.950]on an exchange program?
- [00:31:21.830]Australia!
- [00:31:25.010]An impossible place to get to and a 20 hour plane ride
- [00:31:28.110]no matter which way on the world you come.
- [00:31:30.620]And that was Deb, always willing
- [00:31:32.680]to step it up for you women.
- [00:31:35.900]So there is so much to occur here folks in the next 48 hours
- [00:31:39.550]and I only touched on some of the great programming.
- [00:31:42.660]And I hope you enjoy this program here
- [00:31:44.950]and I hope you gain in your understanding
- [00:31:46.790]in your role in agriculture.
- [00:31:48.290]God bless each and every one of you,
- [00:31:50.120]safe travel here and safe travel back home.
- [00:31:53.110]And I will turn it back over to Jessica.
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