Jacht Students Discuss Super Bowl Ads on Local TV News
Curt Bright
Author
02/05/2018
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Nebraska advertising students pick the best and worst Super Bowl ads of 2018.
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- [00:00:00.382]Every year we like to have students come
- [00:00:02.524]on from UNL to talk about the commercials, the
- [00:00:05.016]Super Bowl commercials.
- [00:00:06.101]So this morning, Grace and I came and
- [00:00:07.781]talked about the Super Bowl advertisements
- [00:00:10.198]which was really exciting because as YAT
- [00:00:12.349]we really want to build on our experience
- [00:00:15.173]with school, and so it was fun to be able
- [00:00:17.283]to take what we've been learning and talk
- [00:00:18.811]about that in such a professional setting.
- [00:00:20.564]YAT is a student-run ad agency through
- [00:00:22.326]the College of Journalism and Mass Communications.
- [00:00:25.086]Uh, we're made up of broadcasting students
- [00:00:27.747]as well as advertising and public relations students.
- [00:00:30.913]It's a student-run advertising agency
- [00:00:32.595]where we're making real money and
- [00:00:33.829]we have real clients.
- [00:00:34.823]I didn't know about YAT, and it's really
- [00:00:36.925]cool and so this is I think the second year
- [00:00:39.538]now that we've had the students come on
- [00:00:41.114]to talk about the best, worst and maybe the most
- [00:00:42.941]controversial commercials from the Super Bowl.
- [00:00:46.714]It's a Tide ad.
- [00:00:48.142]My personal favorite was probably
- [00:00:49.426]Tide, I thought they did a great job at
- [00:00:51.472]just picking a really relevant
- [00:00:52.937]character, as Stranger Things is so popular
- [00:00:55.456]right now, and I also thought they kind
- [00:00:56.984]of made other commercials work for them.
- [00:00:59.390]My personal favorite was the Budweiser ad
- [00:01:01.771]um, relating back to the hurricane
- [00:01:03.920]relief, just talking about how they
- [00:01:05.717]provided water to those victims.
- [00:01:07.486]Really tugged on the heartstrings, basically
- [00:01:10.167]talked about the effort but also didn't
- [00:01:12.024]reach too hard to promote themselves.
- [00:01:13.984]I think we saw a lot of brands really
- [00:01:15.900]kind of reaching, and that's what we
- [00:01:17.747]didn't like.
- [00:01:18.580]I still don't understand why you have
- [00:01:20.348]unlimited with Verizon.
- [00:01:22.118]I also felt like Sprint missed the mark in
- [00:01:23.848]comparison to their competitor, Verizon.
- [00:01:26.464]It didn't add value to viewers um
- [00:01:28.474]experience, especially when Verizon, which
- [00:01:31.112]is the one they were targeting, took such
- [00:01:32.634]a high road in theirs.
- [00:01:34.425]I could see it in your face, like he is not
- [00:01:36.203]giving up for me, he is not giving up for me.
- [00:01:39.047]I think if you do a good job, it's not
- [00:01:41.110]over when the Super Bowl ends.
- [00:01:42.721]I think that more companies are using social
- [00:01:45.251]media to capitalize on that engagement
- [00:01:47.519]they've already seen, and then I think that
- [00:01:49.337]also helps them get the most bang for their buck.
- [00:01:51.540]It was absolutely nice to talk to the gals
- [00:01:53.568]about the Super Bowl, and the commercials that
- [00:01:55.864]coincided with it.
- [00:01:57.219]I like it because I think it also helps the
- [00:01:59.159]students get real some world experience by
- [00:02:01.191]coming on a TV station and doing the interviews
- [00:02:04.150]just benefits everybody.
- [00:02:05.613]It's a win for us and it's a win from them.
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