eTailing Online Marketing Intro Suhr and Lichty Insurance
Connie Hancock
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01/12/2016
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eTailing course interview with Suhr and Lichty Insurance.
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- [00:00:00.422]When it comes down to promoting
- [00:00:01.677]your business yourself,
- [00:00:02.780]what you have to understand too,
- [00:00:03.975]is if you're gonna use a social media outlet,
- [00:00:06.100]is you have to have people have content.
- [00:00:10.738]One way to do this is to encourage
- [00:00:11.556]your other fellow businesses around there
- [00:00:13.193]to have content too.
- [00:00:15.457]I've worked with our professional association,
- [00:00:18.881]other local businesses,
- [00:00:20.193]and helping them get established
- [00:00:21.702]and sent back postings
- [00:00:22.933]because if they don't do any constant posting
- [00:00:25.696]or updating there's nothing there for them to see.
- [00:00:27.875]So as a result they don't go
- [00:00:29.175]looking for that as a resource for information.
- [00:00:31.260]If you want to find out what's going on
- [00:00:32.851]in Seward, Nebraska you need to go to
- [00:00:34.255]the chamber of Facebook page.
- [00:00:35.730]You wanna find out what's going on in the local tavern,
- [00:00:37.680]you can go look at their Facebook page.
- [00:00:40.223]There's so many different things out there
- [00:00:42.486]that if you just convince your other
- [00:00:44.589]fellow business people to go out there and participate
- [00:00:46.886]and start sharing stuff and liking stuff back and forth.
- [00:00:49.881]It's just amazing on how word gets out socially.
- [00:00:53.283]I think what I found out early on
- [00:00:56.070]was my father and his generation
- [00:00:57.695]are big coffee shop people.
- [00:00:59.237]They like to go spend a few minutes everyday
- [00:01:00.875]at the coffee shop and find out what's going on.
- [00:01:03.418]Well, he's kind of amazed
- [00:01:05.031]at how much more he finds out
- [00:01:08.397]through interactions with social networking.
- [00:01:10.708]Cause now you're not only interacting
- [00:01:12.913]with the 10 people that are there
- [00:01:14.434]at the coffee shop that morning,
- [00:01:15.537]but now, all of sudden,
- [00:01:16.351]you're interacting with those hundreds
- [00:01:17.476]of people you're friends with
- [00:01:18.532]and 100 people they're friends with.
- [00:01:19.473]So, you find out so much more information.
- [00:01:22.052]And really insurance, in any business,
- [00:01:24.208]wants to know what's going on the community.
- [00:01:25.974]Wanna know what's going on with their friends.
- [00:01:27.448]That's a great way to find out who's buying a car.
- [00:01:30.153]Who's buying a house.
- [00:01:31.336]Who's getting married, who's moving.
- [00:01:34.077]All kinds of things they share
- [00:01:35.133]out there freely with you,
- [00:01:36.851]and if that's something your business
- [00:01:38.070]wants to know that's a good place to be
- [00:01:40.275]is in the social side
- [00:01:41.390]because that's what they're doing.
- [00:01:42.794]Is they're telling you exactly what's going on
- [00:01:44.234]and they're great contact and resource
- [00:01:45.728]for future business.
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