eTailing Online Marketing Other Tips Suhr and Lichty Insurance
Connie Hancock
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01/12/2016
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eTailing course interview with Suhr and Lichty Insurance.
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- [00:00:00.278]One of the things that we get a lot of comments on,
- [00:00:02.554]since our office is kind of in a high traffic area
- [00:00:06.065]in the communities,
- [00:00:06.858]we have a nice electronic sign that we purchased.
- [00:00:09.031]And we're able to use that to do video
- [00:00:13.115]and also do all kinds of messages and ads
- [00:00:15.126]and community type stuff through the year.
- [00:00:17.300]Which is nice because it kind of draws people's attention
- [00:00:19.881]to it and to our office.
- [00:00:21.282]I think what people saw is,
- [00:00:22.887]one time just a nice cooler office building on the corner
- [00:00:25.386]and all of a sudden they interact with us
- [00:00:27.255]when they see that sign and they comment
- [00:00:28.657]what they do see there.
- [00:00:30.079]But that sign happens to be close to a gas station.
- [00:00:32.862]People when they sit to fill up their car with gas,
- [00:00:36.438]and there's probably hundreds of people a day
- [00:00:37.782]that go through that area,
- [00:00:38.851]have to have something to do
- [00:00:40.436]and we can draw their eye in over there
- [00:00:42.103]and that kind of helps a little bit.
- [00:00:43.503]We'll do anything from post how much it rained that day,
- [00:00:46.226]because that seems like the other thing
- [00:00:47.449]people like to talk about,
- [00:00:48.658]which we haven't had much lately.
- [00:00:51.121]During the summer, if it rained an inch,
- [00:00:52.411]we put in that our weather station here downtown
- [00:00:55.356]had that much rain.
- [00:00:57.448]That's another thing that we also do
- [00:00:59.196]is we also provide a weather service out there.
- [00:01:01.309]We have a weather station on the office,
- [00:01:03.015]we're broadcasting out weather live
- [00:01:05.495]from Schuyler, Nebraska downtown.
- [00:01:07.485]You get the current rain, wind,
- [00:01:09.781]temperature all right from our website.
- [00:01:12.991]It all interacts together, you can find links
- [00:01:14.639]from our website.
- [00:01:15.695]Find links from our Facebook page.
- [00:01:17.158]You can do it to the weather search engine
- [00:01:19.515]and find it also,
- [00:01:20.632]it's kind of nice to draw it in.
- [00:01:22.197]Customers that are away on vacation,
- [00:01:24.208]they're farmers, and I'll go,
- [00:01:25.589]"How much did it rain in Suhr?"
- [00:01:26.726]And they'll say, "Well I looked at
- [00:01:27.702]the Suhr and Lichty website
- [00:01:28.657]and it said that it rained 4.2 inches this summer one day."
- [00:01:32.130]That's kind of neat.
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