Eichhorst Discusses MAIAA
University Communications
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09/28/2015
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Donde Plowman, dean of the UNL College of Business Administration, and Shawn Eichhorst, UNL Director of Athletics, discuss the joint venture between CBA and Husker Athletics to train the next generation of intercollegiate athletics administrators. cba.unl.edu/maiaa
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- [00:00:00.029](energetic music)
- [00:00:03.165]Hi I'm Donde Plowman. I'm here with Shawn Eichorst today
- [00:00:06.045]to talk about his new program, Shawn, that we've started.
- [00:00:08.850]Our master's program and intercollegiate
- [00:00:11.570]athletic administration. Thanks for being here.
- [00:00:14.002]Very excited to be with you today.
- [00:00:15.698]Shawn, can you say a little bit about how you
- [00:00:18.023]think the athletic director of the future is,
- [00:00:21.201]maybe has different characteristics than, perhaps,
- [00:00:23.921]in the past and how this program in your mind
- [00:00:26.311]contributes to that?
- [00:00:27.804]Well, you know, as the landscape and time evolves,
- [00:00:30.630]in almost every area of life, in athletics...
- [00:00:34.632]It's not only the athletic director position,
- [00:00:36.998]its sort of the whole enterprise.
- [00:00:39.353]We need to engage and continue
- [00:00:41.446]to stretch our legs in many areas and
- [00:00:44.290]certainly the expertise that a lot of folks near shop
- [00:00:48.573]bring to the table in business, we can all learn from.
- [00:00:53.115]Mmhmm.
- [00:00:53.977]And more importantly, those young aspiring
- [00:00:56.965]administrators out there, whether they want to be
- [00:00:59.005]an athletic director, whether they wanna be in
- [00:01:00.837]student services, academics, communications, finance.
- [00:01:05.048]All those other sorts of things.
- [00:01:06.296]They're looking for an opportunity to grow as well.
- [00:01:09.997]And it's competitive out there.
- [00:01:11.698]Yeah. RIght.
- [00:01:12.481]There are a number of schools that have
- [00:01:13.711]developed programs similar to the ones that--
- [00:01:15.202]--Mmhmm.
- [00:01:15.928]you and I have developed here at Nebraska.
- [00:01:17.807]But I think we're gonna deliver it in a really unique way
- [00:01:20.740]in the way that we have it set up.
- [00:01:22.521]Right.
- [00:01:23.311]To not only get in the classroom and be inspired
- [00:01:26.813]by folks who work in the business school,
- [00:01:29.697]but more importantly to get the practical side of athletics.
- [00:01:33.718]Oh yeah. Through the internship.
- [00:01:35.713]One of the things in talking to the faculty,
- [00:01:38.272]you were teaching these courses,
- [00:01:40.011]I've just been pretty amazed, and talking to you about
- [00:01:43.445]how complex this business of an athletic department is.
- [00:01:48.235]And so I'm hoping the program will help train people
- [00:01:51.989]who are a little bit better aware of the complexity
- [00:01:55.871]of the changing world of collegiate athletics, I guess.
- [00:02:00.980]I would agree, and I think again that
- [00:02:03.333]navigation of academics--
- [00:02:05.094]--Yeah.
- [00:02:06.018]Those young aspiring administrators that come up and
- [00:02:09.290]then seek a master's degree like the one that
- [00:02:11.658]we're providing understand how important it is,
- [00:02:15.124]that this is an academic endeavor.
- [00:02:16.875]Right.
- [00:02:17.600]We exist on this campus because of the academic side
- [00:02:21.000]of what we do, and so I think that that's an important--
- [00:02:23.805]--Yeah--
- [00:02:24.573]-piece of what we do.
- [00:02:26.205]And when I was coming up through the ranks,
- [00:02:29.127]a recovering lawyer as you know.
- [00:02:31.282](Donde laughs)
- [00:02:32.103]I was looking for ways to learn more about being a better
- [00:02:35.484]athletic administrator, and there wasn't much out there.
- [00:02:37.738]Yeah.
- [00:02:38.678]You know, 15 years ago.
- [00:02:40.027]So I'm really excited to be able to return--
- [00:02:42.608]--Yeah.
- [00:02:44.229]what I've learned to our profession.
- [00:02:48.134]It's such a really neat area at our university.
- [00:02:52.698]Oh.
- [00:02:53.347]And that's why we need the best--
- [00:02:55.260]--Right--
- [00:02:55.953]-working, not only in your area, but in my area.
- [00:02:59.046]Sure.
- [00:02:59.624]And hopefully we're training that next, an administrator.
- [00:03:01.945]I'm excited I think we're off to a good start.
- [00:03:04.132]We are.
- [00:03:04.868]Great. Shawn thanks so much for taking the time
- [00:03:07.172]to be here today and talking a little bit more about
- [00:03:08.814]what we've started. I really appreciate it.
- [00:03:11.043]Always a pleasure.
- [00:03:12.142]OK. Great. Thanks so much.
- [00:03:13.923]Thank you.
- [00:03:15.118](energetic music)
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