Business Battle with MotoAmerica

College of Business Author

08/11/2025 Added

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The new curriculum for the University of Nebraska-Lincoln College of Business includes a new Introduction to Business Class for first-year students that features a Business Battle competition. The competition is hosted this year in partnership with MotoAmerica.

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[00:00:00.000]Welcome, future business leaders.
[00:00:01.660]You are officially part of
[00:00:02.860]something groundbreaking.
[00:00:04.340]Today marks the beginning of
[00:00:05.970]your journey at Nebraska Business.
[00:00:08.000]And what better way to kick it
[00:00:09.790]off than by learning more about
[00:00:11.430]the first-ever business battle.
[00:00:13.440]Here comes Herrin, final corner,
[00:00:15.360]onto the front straightaway.
[00:00:17.220]Ducati sliding sideways, and
[00:00:18.850]Herrin will take victory by
[00:00:20.220]three-tenths of a second.
[00:00:21.840]This isn't just any competition.
[00:00:23.600]This is real-world, high-stakes,
[00:00:25.820]and high-speed.
[00:00:28.000]Hi, I'm Keanu Reeves.
[00:00:29.480]Let's go racing.
[00:00:30.861]You are about to partner with
[00:00:32.340]MotoAmerica, the premier
[00:00:34.080]motorcycle road racing series
[00:00:36.080]in North America.
[00:00:37.080]MotoAmerica isn't just about racing.
[00:00:40.000]It's about innovation, strategy,
[00:00:42.260]and business.
[00:00:43.440]Your mission?
[00:00:45.497]Solve a real-world business challenge
[00:00:47.470]for MotoAmerica.
[00:00:48.612]You'll work in teams, applying
[00:00:50.169]what you learn in your Introduction
[00:00:51.797]to Business course.
[00:00:53.265]This isn't just an assignment.
[00:00:54.719]This is an experience, the kind
[00:00:56.535]that sets you apart.
[00:00:58.237]As you prepare for the business
[00:00:59.780]battle, you and your team will
[00:01:01.680]have access to peer coaches,
[00:01:03.140]industry mentors, and faculty
[00:01:04.920]who will guide you.
[00:01:05.820]The winning team will not only
[00:01:07.190]earn major bragging rights, but
[00:01:08.810]also the chance to present
[00:01:10.240]their solution to MotoAmerica executives.
[00:01:12.908]Here we go to the line, the
[00:01:14.060]final race of the class, and it's
[00:01:15.700]going to be Chapin who takes
[00:01:17.110]the victory over Ella Dreher in
[00:01:18.700]second place, ahead of Avery
[00:01:20.460]Dreher and Eli Block.
[00:01:23.520]Are you ready to shift into
[00:01:24.896]gear and test your limits?
[00:01:26.000]I can't wait to have
[00:01:27.171]you join our team.
[00:01:28.654](motorcycle engine noise)
[00:01:30.166]♪ ♪

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Business Battle with MotoAmerica

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