IANR Impact Report Workshop

IANR Author

11/12/2024 Added

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Workshop on how to write impact reports for faculty reporting.

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[00:00:00.000]All right, it is 10:01 so we'll go ahead and get started.
[00:00:08.240]Thank you everyone for joining this training on this Friday at the end of a long week.
[00:00:17.440]You all know the drill or the purpose of this as we move away from Activity Insights into
[00:00:22.980]this new performance management program.
[00:00:28.060]We are asking that faculty submit as part of their annual reporting and impact statement
[00:00:35.500]that just shares a story of something they worked on in the past year that they're proud
[00:00:41.760]of that they think moves the mission of their department or center unit and IANR forward
[00:00:50.080]and that has an impact.
[00:00:52.720]Whatever has potential to have an impact on Nebraskans, on the agriculture and natural
[00:00:59.420]resources sectors, and on the world.
[00:01:04.320]I should introduce myself, I guess, I'm Kara Peschik, IANR communications director.
[00:01:08.300]I think probably most of you know me and have worked with me at some point, but I would
[00:01:13.660]like to introduce Sarah Delheimer, who will be leading this training today.
[00:01:19.640]Sarah coordinates Ag Innovations Multi-State Program.
[00:01:22.460]She works closely with the Experiment Station and Extension Directors, faculty and communicators,
[00:01:31.080]as well as USDA, NIFA, APLU, and others to share impact stories about Hatch multi-state
[00:01:36.540]projects, which are collaborations among land grant universities.
[00:01:40.540]She also leads workshops like these to help institutions with their impact reporting efforts,
[00:01:45.660]and we're really excited and lucky to have her leading this today, as I think most of
[00:01:51.420]you know as well.
[00:01:52.200]We, the communications teams across IANR are excited to use some of these impact reports
[00:01:59.100]to guide our storytelling and to make sure that the stories that we're telling are stories
[00:02:04.740]that have an impact across our state and beyond, and also are the stories that you feel most
[00:02:10.300]passionately about in your work.
[00:02:12.460]So with that, I will turn it over to Sarah.
[00:02:14.940]Thanks, Kara, and thank you all for joining us.
[00:02:19.660]I'm really excited to work with you all today.
[00:02:21.940]I'm so excited to be here with you all today on impact reporting.
[00:02:24.200]I think it's such an important part of our work, and I think it really is a lot more
[00:02:28.960]effective and efficient if we're all on the same page about why it's important and how
[00:02:34.580]to do it well.
[00:02:36.940]So this workshop will focus on those required annual impact reports, but I hope it will
[00:02:43.320]also help you respond to some other types of inquiries about the impacts of your work.
[00:02:49.680]So today, we're going to kick off.
[00:02:51.680]We'll start off with a presentation.
[00:02:54.460]After the presentation, we will critique some examples together.
[00:02:59.340]And then the second half of the workshop will split out into breakout rooms where you will
[00:03:04.140]get to interact with each other and with your institution's communicators to discuss and
[00:03:10.180]improve your own impact statements or impact reports.
[00:03:15.360]Please make sure you stay muted during the presentation.
[00:03:18.600]And we are going to ask you to hold your questions until after the presentation.
[00:03:21.420]We will be going through a lot of material in the presentation and the examples and probably
[00:03:28.060]will cover a lot of your initial questions.
[00:03:31.680]And there will be plenty of time for some really robust discussion in the second half
[00:03:36.940]of the workshop.
[00:03:40.820]So let's get into it.
[00:03:43.300]First, let's talk about what an impact report or an impact statement is.
[00:03:51.160]Impact statements may use slightly different terms or formats.
[00:03:56.040]But generally, an impact statement is just a non-technical summary of work you've done
[00:04:01.500]and the difference it has made.
[00:04:04.000]An impact report describes why your work is relevant and important.
[00:04:11.500]You can think of it as answering the questions, "So what?" and "Who cares?"
[00:04:20.900]Reporting is really important because impact is what catches people's attention.
[00:04:26.840]Impacts are usually really digestible and relatable.
[00:04:31.300]Reporting impact can help provide accountability to those who support your work and to the
[00:04:37.060]communities you serve, which is especially important as a public institution.
[00:04:42.540]Sharing impacts can raise awareness and interest, maybe even entice someone to promote the work
[00:04:50.640]and support it, perhaps in the form of professional recognition, awards, or partnerships, continued
[00:04:58.080]funding, et cetera.
[00:05:00.920]Sharing impacts can also in some cases help with boosting participation in your programs
[00:05:06.640]or even help with recruiting students and faculty to your institution or even to a certain
[00:05:12.700]field of study or field of work.
[00:05:16.540]So impact statements are really super versatile.
[00:05:20.380]They can be really easily used on a lot of different platforms for a lot of different
[00:05:25.620]audiences.
[00:05:27.340]And I'm going to ask Kara to jump back in now and give you a few more specifics about
[00:05:32.520]how IANR is collecting and using your impact report.
[00:05:37.760]Well, thanks, Sarah.
[00:05:40.420]Can you advance the slide?
[00:05:43.760]So you all are familiar with a lot of the work that we do, and we've already begun
[00:05:50.120]to draw on some of the impact statements that you submitted last year as we highlight
[00:05:59.880]programs and impacts that we have across the state.
[00:06:06.440]So I just wanted to pull this up to introduce a few of our channels.
[00:06:12.780]Of course, we have IANR News, which comes out every Thursday, Beef Watch, which is our
[00:06:19.860]newsletter and suite of social media channels to beef producers in Nebraska and far beyond.
[00:06:25.780]Crop Watch, weekly during the summer, biweekly the rest of the year, highlighting specific
[00:06:32.420]programs, information specifically for crop producers.
[00:06:36.520]Can you advance the slide?
[00:06:40.320]Also Backyard Farmer and Market Journal, our two television programs.
[00:06:43.940]And these two are things that we have drawn on impact reports as we look at what stories
[00:06:49.600]we want to highlight and what's important or perceived as important within the institute
[00:06:58.560]and what resonates with those that we serve.
[00:07:02.360]Next slide.
[00:07:06.440]We also have pitched some of these stories to a number of our partners.
[00:07:10.480]And so this is just a selection of some of those.
[00:07:13.120]KRVN, we've drawn heavily on impact reports for, but also RFDTV, Pure Nebraska, the Cattlemen,
[00:07:19.340]Magazine, Mike has a, Mike Boehm has a column every other month in that.
[00:07:25.820]And so that's something that we've drawn on when looking at what to highlight.
[00:07:34.240]And you see the others listed here.
[00:07:37.240]Next slide.
[00:07:39.080]But I also wanted to draw to your attention, this is something new that we started doing
[00:07:45.400]just last year, and we're actually having a planning meeting next week.
[00:07:49.080]We're having a planning meeting next week to look at getting these ready for next year.
[00:07:57.720]So last year, we put together an impact report for each of our legislative districts across
[00:08:04.980]the state, except we grouped together Lincoln and Omaha, but especially highlighting those
[00:08:11.300]rural districts.
[00:08:14.320]The front page had kind of general statewide impacts.
[00:08:18.820]By the Institute of Agriculture on Natural Resources across the state, we tried to highlight
[00:08:26.820]some of those impacts from a variety of different disciplines and program areas.
[00:08:32.060]And then on the back, where there was a map, and then we, you know, highlighting that district,
[00:08:37.380]and then we had a couple of paragraphs just talking about a specific impact or two or
[00:08:45.140]three in that district.
[00:08:47.360]And so for these.
[00:08:48.560]We drew on the impact reports extension provided last year the impact reports that faculty
[00:08:55.480]and staff submitted last year.
[00:08:58.740]And then also our own stories and storytelling from across from the prior, the prior year
[00:09:05.280]and even a year or two before we also looked at you can see in this one we reference the
[00:09:09.960]on farm Research Network annual report as well, and a few other programmatic reports
[00:09:15.460]like that.
[00:09:17.460]Next slide.
[00:09:18.300]And then, and I wanted to share a few examples of specific things that were highlighted in
[00:09:30.280]impact reports that made it into various news channels in various in our news channels.
[00:09:39.560]So, I'm Connor Beeler with the
[00:09:46.320]have her development program.
[00:09:48.040]I highlighted that program on RFD TV.
[00:09:51.480]And then, and I have another impact or another example of that just a little bit in which
[00:09:56.500]he then shared on his own Twitter, and then Hannah with the Nebraska statewide Arboretum
[00:10:02.040]highlighted some of the Arboretum's work on RFD TV as well.
[00:10:07.900]I have here pulled to an example of the weekly KRVN spots that our vice chancellor does that
[00:10:15.540]air on the statewide Nebraska Rural Radio Network.
[00:10:17.780]Lastly, those of you who are in extension, these will look familiar to you, last year
[00:10:31.560]each of you submitted an impact report or developed an impact report that was then developed
[00:10:37.140]into this template.
[00:10:39.000]So we're approaching this a little bit differently this year.
[00:10:43.380]You will submit your impact report through the same portal that everyone uses.
[00:10:47.520]And then a next step for that portal will be to work on some sort of template that or
[00:10:56.220]some sort of way to pull that information into a report that kind of looks like this.
[00:11:02.340]They will be edited by both extension folks and someone from communications will look
[00:11:07.480]them over just for like messaging, jargon, grammar, et cetera, before they go live.
[00:11:13.900]So I know that was something when I met with some folks from extension a few months ago,
[00:11:17.260]there was a little bit of nervousness, I think, about writing something that was going to
[00:11:23.440]go live right away.
[00:11:24.620]We discussed that and decided it would be better to have a round of editing at least
[00:11:30.400]and a little bit of finessing before those go forward.
[00:11:34.940]But we'll continue to do these.
[00:11:36.440]And I know Charlie has plans to share them, of course, with NASEV and some of those other
[00:11:40.740]extension stakeholders.
[00:11:47.000]Next slide.
[00:11:49.240]Back to you.
[00:11:50.240]Thanks, Kara.
[00:11:52.240]It's really cool to see all those different ways that the university is using impact stories
[00:11:57.960]and impact reports.
[00:12:00.220]And I think the better you all do at writing impact reports, just the more material they're
[00:12:05.480]going to have to work with to share.
[00:12:08.700]So I want to show you just a few other ways that impact statements can be used beyond
[00:12:13.440]your institution to kind of further make this
[00:12:16.740]point that impact stories and impact reports really are useful and it really does matter
[00:12:22.840]that you do them.
[00:12:25.700]So for example, Ag Innovation, formerly known as the Experiment Station System, uses impact
[00:12:32.740]statements on all of their platforms at the regional and national level.
[00:12:38.760]So for example, they feature impact statements on their website, you know, their news blog,
[00:12:46.480]they're featuring them on social media all the time.
[00:12:53.160]And then they're also really using them when the Ag Innovation leaders prepare for visits
[00:13:00.380]to DC to seek support for their research priorities.
[00:13:04.680]And I know that the extension and the academic program sections use impact statements in
[00:13:09.940]similar ways to show the value of those programs and the land grant system as a whole.
[00:13:16.220]Here I showed you some examples from your institution, but here's another example of
[00:13:25.340]how impact statements, how universities are using them to educate policymakers or legislators
[00:13:32.360]about issues, about the different projects and programs and their impacts, and to show
[00:13:38.900]that you all are innovators and leaders in your field.
[00:13:45.960]Funding agencies and grantors regularly seek out impact statements to help them evaluate
[00:13:52.900]return on investment and make funding and other types of decisions about your projects
[00:13:58.660]and programs.
[00:14:00.520]They also repurpose your impact statements in all sorts of different reports and newsletters
[00:14:06.600]and web stories to showcase the work that they support.
[00:14:15.700]So for example, the USDA National Institute of Food and Ag newsletter comes out regularly
[00:14:21.980]and pretty much every issue features an impact story from one of their land grant institutions.
[00:14:28.480]Their blog, their website also has a huge section on impacts where they run stories
[00:14:36.420]all the time from universities showcasing their projects and programs.
[00:14:43.800]And then even more importantly, I know that
[00:14:45.440]the USDA NIFA communications team is always looking for strong impact stories to use in
[00:14:51.020]talking points for the director as well as for the secretary of agriculture in their
[00:14:56.820]speeches, their town hall meetings, all sorts of different high level important meetings.
[00:15:05.600]And then groups like the Association of Public and Land Grant Universities, the APLU, they
[00:15:10.920]use impact statements in very similar ways in their publications.
[00:15:15.180]As well as in their media tool kit come out each month, they highlight different impact
[00:15:22.560]stories from member institutions.
[00:15:26.560]And then, of course, also on social media.
[00:15:30.680]So those are just, you know, some of the places that your impact stories could go.
[00:15:36.060]Once you submit your impact report, there are other people, as Kara mentioned, you know,
[00:15:40.820]your institution's communications team, for example, who can take it.
[00:15:44.920]And adapt it and share it with those specific audiences and platforms.
[00:15:50.100]But as the people doing the work, your impact statements are a really critical first step.
[00:15:57.080]When you write a strong impact statement, it will be a lot more useful to you and to
[00:16:03.280]others.
[00:16:07.100]So let's go ahead and dig into what actually makes a strong impact statement or a good
[00:16:12.240]impact report.
[00:16:14.660]Good impact statements are focused.
[00:16:18.180]So an impact statement doesn't need to share every single thing you did.
[00:16:23.680]An impact statement is a place where you can focus on the highlights and, of course, the
[00:16:28.680]things that actually made an impact.
[00:16:32.540]Impact statements should be concise.
[00:16:34.980]So think about how to keep it short.
[00:16:38.060]Use shorter sentences, short paragraphs, things that will help make it really easily digestible.
[00:16:44.400]Similarly, good impact statements are written for a general audience.
[00:16:52.420]So impact statements are not academic or technical writing.
[00:16:57.240]You're not writing for a peer-reviewed journal.
[00:17:00.380]You're writing an impact statement.
[00:17:02.760]So assume your audience includes people outside of your discipline.
[00:17:07.760]That means you want to describe jargon and acronyms or really avoid them altogether if
[00:17:14.140]possible.
[00:17:16.180]Impact statements should be written with plain, clear, engaging language.
[00:17:25.500]And then your impact statements should provide context that's going to help a reader really
[00:17:30.380]understand, but also remember your work and its impact.
[00:17:35.920]So you can think about good impact statements as connecting the dots and really making that
[00:17:41.640]bigger picture clear.
[00:17:43.880]Also, good impact statements should be telling a cohesive story the whole way through.
[00:17:51.040]And a good way to think about that impact story is to kind of think of it as a flow
[00:17:56.420]between these four parts of issue, action, your outputs, and then impact.
[00:18:05.820]So an impact statement should briefly explain the situation your work is addressing.
[00:18:13.620]Includes what is the issue, why is it an issue, and for whom is it an issue.
[00:18:20.660]It can help to connect your work to sort of timely topics or state or regional priority
[00:18:28.200]issues to help make its relevance and importance really clear to readers.
[00:18:36.640]And then there should be some description of the actions you took or are taking to address
[00:18:42.100]that issue.
[00:18:43.360]And remember, impact statements are for non-expert audiences.
[00:18:48.320]So you don't need to go on and on about theory or methods.
[00:18:54.480]That said, a good impact statement could mention a really innovative approach or tool that
[00:19:01.620]you used.
[00:19:03.500]Maybe it's the first time this method has been used or it's a tool that's only available
[00:19:10.520]in your lab or at your institution.
[00:19:13.100]Mentioning that kind of thing can help your work stand out and seem exciting and cool,
[00:19:20.560]but remember to keep that simple and focus on why it makes the work special.
[00:19:26.680]Don't get down into the nitty-gritty of that theory and methods, that stuff that should
[00:19:32.600]be saved more for peer-reviewed articles and that sort of thing.
[00:19:39.340]You should also, in your statement, it should emphasize your role.
[00:19:42.840]But it should also share any pertinent information about collaborators or partners, funders,
[00:19:51.540]and the like.
[00:19:53.000]You don't need to bog down or clutter up a statement with long position titles or grant
[00:20:00.660]names, et cetera.
[00:20:02.480]But the point is that a reader should get a sense of who was involved and where the
[00:20:07.480]credit is due.
[00:20:10.580]Outputs.
[00:20:12.580]So outputs are things like study findings and publications, workshops you led, courses
[00:20:19.900]you taught, or new tools, models, crop varieties, or any other products you developed.
[00:20:28.540]In an impact statement, we don't need to see like a bunch of data or a list of every single
[00:20:35.160]thing you did or created.
[00:20:37.720]We really are looking for, you know, the highlights.
[00:20:41.320]You know?
[00:20:42.320]The other findings and outputs.
[00:20:45.460]You know, the ones that were used or led to impact.
[00:20:51.400]Because of course, the focus of an impact report is impact.
[00:20:56.340]Identifying impacts can be tricky sometimes.
[00:21:00.080]So to make sure we're all on the same page about what impact actually means.
[00:21:06.520]In the context of reporting, you can think of impact as describing a change.
[00:21:12.060]That could be a change in knowledge or attitude, behavior or skills, or economic, social or
[00:21:21.020]environmental condition.
[00:21:23.820]So just some quick examples of those types of impacts.
[00:21:28.760]You could show how your work has influenced your field of science.
[00:21:34.240]Perhaps a new method or tool you developed has made subsequent studies faster, more accurate,
[00:21:41.800]enabled important new discoveries.
[00:21:45.060]Or perhaps findings influenced changes in government policy or industry regulations.
[00:21:54.240]Maybe those new tools or practices you developed have reduced farmers' costs or improved livestock
[00:22:02.700]health or crop yield or reduced pollution and improved water quality.
[00:22:10.120]Other examples of impact.
[00:22:11.540]New teaching practices you used that led to improved test scores or some improvement in
[00:22:19.680]awareness or knowledge.
[00:22:22.240]Or nutrition workshops that led to more kids eating vegetables.
[00:22:26.940]Some sort of change in behavior.
[00:22:30.820]Or maybe your programs increased the number of mental health professionals in rural communities
[00:22:35.660]and boosted the community's resilience and emergency response.
[00:22:41.280]The key to all of those is really that change.
[00:22:49.100]And that change can occur at the level of the individual.
[00:22:53.100]That's still an impact.
[00:22:54.100]It could still be a really strong success story even if it affects just one individual
[00:22:59.020]in a powerful way.
[00:23:01.240]But the changes could also happen at the level of the family, the community, the nation,
[00:23:07.000]or beyond and any level in between.
[00:23:11.020]But it really is impact is change.
[00:23:14.420]So then in an impact report, you should be explaining what type of impact the work had,
[00:23:23.900]who was impacted, where and when that impact took place.
[00:23:29.700]That's going to be really important for those perhaps the legislative district reports that
[00:23:34.740]Kara showed.
[00:23:36.840]And then they should also describe how big the impact was or could be.
[00:23:40.760]It's really good to, you know, include a few meaningful numbers to show readers the value
[00:23:49.580]or the magnitude or scale of the issue, your work, and then of the impact.
[00:24:00.740]It's really great if you can report, you know, observe or measured or direct impact.
[00:24:07.720]But we realize, you know, impact can take years to achieve.
[00:24:10.500]Sometimes, and often impact can be really difficult to measure, or it can be tricky
[00:24:17.500]to attribute impacts directly to your specific work.
[00:24:23.100]So you can describe potential impacts in your reports, you could describe the anticipated
[00:24:30.200]or estimated impact, and then try to spell out you know why that's likely to happen.
[00:24:37.040]You can think of that as explaining how you're taking the first step.
[00:24:40.240]toward impact or describe the ripple effect of small changes building or spreading into
[00:24:49.280]bigger impacts.
[00:24:51.860]Another way to think about it is to show how your work is an essential piece of a larger
[00:24:58.180]puzzle.
[00:25:01.120]Thinking about potential impact in these ways is especially helpful for new projects and
[00:25:07.360]programs or you know projects.
[00:25:09.980]Projects that deal with basic science or foundational research.
[00:25:16.500]When talking about potential impacts make sure that your statements are using language
[00:25:21.700]that clearly states it's a prediction or an estimate.
[00:25:29.840]Another thing to keep in mind.
[00:25:32.600]Impact reports can share qualitative data like anecdotes or success stories to bring
[00:25:39.720]other impact data to life.
[00:25:42.320]A really good anecdote can make the work and its impact a lot more relatable.
[00:25:48.960]Do make sure that the quotes or success stories you're sharing are strong.
[00:25:55.060]They should be really helping to humanize the work and they should be illustrating the
[00:26:00.160]impact.
[00:26:01.800]We don't want you to just throw in anecdotes or quotes just to say you did.
[00:26:06.900]They should be really strong examples.
[00:26:09.460]And then do try to back up anecdotes with a bit of other data, kind of a balance between
[00:26:19.960]the qualitative and quantitative.
[00:26:26.160]One of the best ways to make impact reporting less tricky is to plan ahead.
[00:26:31.160]You know now that these impact reports are going to be required.
[00:26:35.880]So it really helps to get in the practice of thinking about impact.
[00:26:39.200]Thinking ahead about it, you know, at the start of the year,
[00:26:43.620]at the start of any project or program,
[00:26:46.900]you should be thinking about the indicators that you can track or
[00:26:50.560]measure to showcase your success and impact.
[00:26:55.840]And then, you know, for any impact reporting you're asked to do,
[00:26:59.100]make sure you know ahead of time what the reporting process is going to look like,
[00:27:03.760]what the guidelines are, so you're not caught off guard and scrambling in the moment
[00:27:08.940]to follow them.
[00:27:13.280]And then finally, it seems obvious, but make sure that you proofread your impact statements,
[00:27:19.540]you know, for typos, grammar, readability, and clarity.
[00:27:24.700]And again, that doesn't mean that the impact statement needs to be perfectly polished.
[00:27:30.040]As Kara mentioned, you know, the first people who will see your IJNR impact reports are,
[00:27:37.960]you know, your department
[00:27:38.680]heads, deans, university communicators.
[00:27:42.240]In other words, you know, that internal audience.
[00:27:45.440]And then if your report is shared externally, your communicators will take care of making
[00:27:50.800]sure it's appropriate and polished for a particular audience or platform.
[00:27:57.200]But you need to give them enough good stuff to work with, right?
[00:28:01.640]So the point here is you don't have to be an amazing writer.
[00:28:05.060]These impact reports don't have to be perfect.
[00:28:08.420]But you have to put in a bit of effort, and follow the guidelines,
[00:28:14.140]and give the people who are asking for them what they need to be able to use them.
[00:28:19.800]But to recap, those basic guiding principles of impact reports,
[00:28:28.040]they should describe how your efforts are making a difference.
[00:28:31.860]They should answer those questions, so what and who cares?
[00:28:36.940]And they should be concise.
[00:28:38.160]And easy to understand.
[00:28:40.860]So with those principles in mind, I want to go through and look at, you know,
[00:28:50.000]a few examples and kind of talk
[00:28:52.600]through whether they are strong impact statements or not.
[00:28:56.300]We'll look at a few research, extension, and teaching examples.
[00:29:01.300]And I'll guide you through them, but I'm going to kind of ask, you know,
[00:29:05.500]some questions or some prompts.
[00:29:07.900]And I'd love to see some reactions to those questions.
[00:29:11.660]So if you want to use like the thumbs up or other reactions on Zoom or just nod
[00:29:17.700]or shake your heads and kind of get us, you know, starting to interact.
[00:29:21.700]You could even type your comments in the chat as we go through the examples.
[00:29:28.500]And then a quick disclaimer about the examples.
[00:29:31.300]They are based on real impact statements, but they have been pretty condensed
[00:29:37.640]and modified for training purposes.
[00:29:45.060]So looking at these two short statements, are these talking about impacts?
[00:30:03.880]No, these are findings, right?
[00:30:06.840]Yeah.
[00:30:07.380]Somebody in the chat said, I don't know what those words mean, right?
[00:30:10.360]This is a good example of how disorienting jargon can be.
[00:30:15.020]And just a really good reminder, impact statements need to use much plainer language.
[00:30:21.480]Yeah, exactly.
[00:30:22.280]So hopefully, you know, that was a pretty easy test to pass.
[00:30:26.800]But I really do like to show this example because it's really, really important
[00:30:30.800]to distinguish between findings and impacts.
[00:30:34.580]You know, in an impact statement, you would need to provide a lot
[00:30:37.120]more context about what sort of issue this work is addressing
[00:30:41.900]and why the finding matters.
[00:30:44.160]And you would have to communicate the finding much more plainly.
[00:30:50.320]So let's look at a better example.
[00:30:52.680]It's obviously a bit longer, so take a minute to read through the statement
[00:30:57.640]and think about whether it follows those guidelines.
[00:31:06.860]Yeah, I'm seeing some comments in the chat that as people are reading through it, they're
[00:31:33.560]getting the sense this one's much better.
[00:31:35.880]It's a pretty good example.
[00:31:36.600]Yeah, so let's think about those parts of an impact report.
[00:31:44.140]Does this statement explain what the situation or issue is?
[00:31:48.180]Yeah, I think it does, and it does so pretty concisely, and it attaches a bit of value
[00:31:58.510]to the issue, which helps readers understand the importance of the work.
[00:32:06.550]And then do we get a sense of the actions taken?
[00:32:09.890]Yeah, I think we do.
[00:32:13.410]It tells us, you know, pretty simply who did what.
[00:32:17.270]And we can see that they share an important output, you know, this algorithm.
[00:32:22.330]And then it gives a bit of explanation about, you know, what that algorithm actually does
[00:32:27.450]and how it can be used and by whom.
[00:32:32.130]And then we also, very importantly, see an impact reported, right?
[00:32:36.170]It describes who is going to use that new model, why they would use it.
[00:32:41.050]And then it reports the change in behavior and economic impact, as someone in the chat
[00:32:45.730]pointed out.
[00:32:46.730]Yeah.
[00:32:47.230]So, the dairy farmers have adopted the tool.
[00:32:50.590]That's a change in behavior.
[00:32:53.130]And then that they saved money, right?
[00:32:55.250]That's an indication of some sort of economic impact.
[00:33:00.230]I do think this statement would be even better if they could have reported the magnitude
[00:33:06.490]of that change.
[00:33:09.330]Some farmers adopted it and saved money.
[00:33:12.110]We might want to attach some numbers to that.
[00:33:17.190]Let's scroll through the chat.
[00:33:20.410]Yeah, clear writing.
[00:33:24.510]Maybe some sense that some of the sentences could be finessed a little bit more.
[00:33:32.310]Right.
[00:33:36.850]And then, yes, it wasn't super clear about how many farmers adopted and what the amount
[00:33:43.550]of dollars saved was.
[00:33:45.790]That would be great to add in.
[00:33:47.150]If they had it, if they didn't have those exact figures, I think it would be appropriate
[00:33:53.370]if they had some reasonable way to make a prediction or estimate that would have been
[00:34:00.230]helpful to include.
[00:34:03.570]Right.
[00:34:07.990]So let's move on to another one more comment could be rewritten.
[00:34:14.290]Start with something to catch attention more.
[00:34:16.110]Right.
[00:34:17.110]And that's, you know, if we were putting our communicator hats on, there might be some
[00:34:21.990]things that we would do to polish this up for, you know, a specific audience or platform,
[00:34:28.950]something to be, you know, a more of a hook, you know, make the language a little bit more
[00:34:33.750]precise and exciting.
[00:34:35.430]But for an impact report, I think this is fine if it's going to that sort of internal
[00:34:41.590]audience.
[00:34:42.650]This is something that provides, you know, those basic pieces in a story.
[00:34:47.070]That's pretty clear and easy to understand, you know, they have the gist of what's going
[00:34:52.730]on.
[00:34:53.730]And if they needed more, you know, more detail, you know, they could follow up about it.
[00:34:59.650]And if they wanted to massage some of the language, they certainly could.
[00:35:06.430]Let's see this next example.
[00:35:10.210]This is another example of a pretty good one.
[00:35:13.750]Again, take a minute to read through it.
[00:35:17.030]And then we'll start talking about it.
[00:35:46.990]Yeah, so let's chat about this example.
[00:35:56.370]Again, are we seeing all four parts of an impact report accounted for?
[00:36:02.090]Yes, no.
[00:36:05.210]Yeah, I think all those parts are there.
[00:36:10.170]I think I even have them kind of broken out by paragraph here.
[00:36:16.950]It explains the issue in pretty simple terms, pretty easy to understand.
[00:36:25.990]We see briefly a sense of who did what.
[00:36:30.030]We even have some indication of how the work was funded, USDA, NIFA, and the Georgia Peanut
[00:36:37.230]Board.
[00:36:38.230]We can see this example.
[00:36:40.270]I know you can't click on them, but just showing how sometimes hyperlinks can be a really effective
[00:36:46.910]link to supplemental information or more details about the work without sort of bogging down
[00:36:54.810]the statement.
[00:36:56.530]So that's something to keep in mind.
[00:36:57.870]I'm not sure if your system allows that, but there are a lot of different reporting system
[00:37:03.590]or reports you might write where that could be a really simple tool you could use to make
[00:37:08.990]sure you're providing readers the opportunity to dig deeper, but kind of retaining the impact
[00:37:14.790]report as a nice succinct.
[00:37:16.870]Nugget.
[00:37:17.870]Let's see.
[00:37:18.870]Yeah.
[00:37:19.870]So as far as parts on this one, we have the issue, we have the action.
[00:37:29.890]We see the output in this case would be the new method.
[00:37:33.250]And again, it didn't go into the nitty gritty detail about the method, but maybe those hyperlinks
[00:37:40.870]would give us more info.
[00:37:44.010]And then the statement does tell us who's expected to use it.
[00:37:46.830]Use the new method and what the impact on yield and returns will be.
[00:37:52.170]And we get a few numbers to show the magnitude of that and a little bit of insight into maybe
[00:37:59.750]how they arrived at that figure.
[00:38:04.790]And then this example, I think it could have stopped after talking about those impacts
[00:38:09.470]on peanut farmers.
[00:38:11.630]But I think it's really smart that it expands a little bit and talks kind of generally about
[00:38:16.790]more of the public value or how the work could affect the broader economy or consumers.
[00:38:24.670]I think it's nice to kind of zoom out like that and help connect the public value.
[00:38:32.910]Okay, let's look at another example.
[00:38:41.030]And this will switch to kind of, we'll start talking about some extension examples.
[00:38:46.750]So does this statement about extension work share impact?
[00:38:58.750]Any heads nodding or shaking?
[00:39:03.990]Okay, I think this example does not quite show impact.
[00:39:12.250]I would say no, in this case, you know, we can see that
[00:39:16.710]an extension professional, you know, led a lot of courses
[00:39:20.570]in a lot of counties and that those activities reached
[00:39:23.890]a lot of youths, but to me, those are actions and outputs
[00:39:29.290]and they don't quite speak to the impact of the work.
[00:39:33.970]So in an impact report, we would hope that you would describe
[00:39:38.050]how those events made a difference with the target audience,
[00:39:42.170]those youths in West Virginia, or how they made a difference,
[00:39:46.670]you know, in the problem, which here we can see
[00:39:50.910]they're trying to address childhood obesity.
[00:39:53.430]So, you know, did the youths learn anything?
[00:39:56.830]Did they change any of their behaviors?
[00:39:59.530]You know, do they have better health reports now?
[00:40:03.470]Ideally, those are, you know, kind of the types of things
[00:40:06.490]that would be shared in an impact statement.
[00:40:08.930]And I know there may be reasons why those things
[00:40:12.850]can't be reported, especially something like health reports
[00:40:16.070]or something.
[00:40:16.630]You know, sometimes we're dealing with sensitive information
[00:40:19.130]or things that are difficult to measure.
[00:40:22.970]If that's the case, your impact report should find some way
[00:40:29.170]to talk about the potential impact and help us, you know,
[00:40:34.570]kind of follow that ripple effect of, you know,
[00:40:37.570]why do all these actions matter?
[00:40:46.590]I'm just going to read some of the comments in the chat.
[00:40:49.730]Right.
[00:40:53.510]And so, yeah, as I mentioned, you know,
[00:40:55.990]it is the ability of research to impact a huge problem
[00:41:01.170]like obesity is not necessarily something
[00:41:03.450]that can be easily identified.
[00:41:04.950]Right.
[00:41:05.710]Yeah.
[00:41:05.950]Impact can be hard to attribute.
[00:41:07.910]It can be difficult to measure.
[00:41:11.410]But we want you to get, you know, thinking about how you
[00:41:16.550]can describe the potential impact and start to talk
[00:41:21.050]about why the work matters.
[00:41:22.630]You know, there's a reason why you're engaging
[00:41:26.230]in these activities and leading these courses.
[00:41:29.830]You know, what's the expected outcome?
[00:41:32.550]It's not just that people are attending, right?
[00:41:36.190]You wouldn't bother with your time if it was just like,
[00:41:39.930]great, people showed up, end of story.
[00:41:42.190]You know, what is the...
[00:41:46.510]What is the intended impact?
[00:41:48.490]So I'm going to click through the next example
[00:41:54.730]and show you a version of that statement
[00:41:58.930]that works a little bit better as an impact statement in my mind.
[00:42:03.770]So take a second to kind of read through that
[00:42:07.630]and think about, see how they kind of added some context.
[00:42:16.470]All right, and someone in the chat has mentioned
[00:42:30.530]this is more long-term,
[00:42:32.630]and I think what that person is probably suggesting is,
[00:42:34.910]yeah, sometimes you won't have like this type of impact story
[00:42:39.930]to share in the earlier stages of a project.
[00:42:43.850]This is maybe an example of something pretty far down
[00:42:46.430]the line, but there are, I think,
[00:42:49.350]ways for newer projects and programs to talk about,
[00:42:55.670]you know, their anticipated impacts early on,
[00:42:59.130]and then you're reporting year after year.
[00:43:01.650]You know, ideally, you can continue to show progress
[00:43:04.470]toward impact, and you can kind of continue to show
[00:43:07.370]how your work is paying off.
[00:43:16.390]I do see this other question in the chat.
[00:43:23.490]I'm going to hold off on that one for just a second
[00:43:25.290]and kind of go through the example
[00:43:27.010]and just make a few points about, you know,
[00:43:29.770]why I think it works better as an impact statement.
[00:43:32.410]I think you can pretty clearly see that it adds,
[00:43:37.010]you know, the context by describing the issue.
[00:43:39.690]It tells us, you know, those basic actions taken.
[00:43:43.370]But then really important, this version,
[00:43:46.350]goes on to report that measured change
[00:43:49.770]in knowledge and in skills.
[00:43:52.170]And the anecdote here, I think, really helps illustrate,
[00:43:56.370]you know, a really wide range of impacts,
[00:43:59.010]and it makes those impacts really easy to relate to.
[00:44:02.110]It kind of helps us imagine the ripple effect of the work
[00:44:06.210]beyond just the individual program participants,
[00:44:10.250]but on out to, you know, their families and communities.
[00:44:13.250]One thing I might
[00:44:16.310]improve about this version,
[00:44:18.470]the impacts shared in that anecdote are great,
[00:44:23.570]and I think they should be included.
[00:44:25.270]But the statement didn't originally start talking,
[00:44:29.670]it didn't originally start out talking about food expenses
[00:44:33.990]or health care costs.
[00:44:35.350]It kind of started out specifically drawing attention
[00:44:39.030]to youth obesity as the issue.
[00:44:41.030]So maybe some of those thoughts could be better connected.
[00:44:46.270]You know, I think the final line of this example
[00:44:50.990]does help bring the statement full circle,
[00:44:53.470]but perhaps it could make some of those connections
[00:44:56.830]a little bit more explicit.
[00:44:58.190]You know, maybe the opening lines about the issue
[00:45:02.110]need a little bit more meat, you know,
[00:45:04.670]to kind of convey the complexity of the issue
[00:45:07.310]so that we can see how those impacts that are listed
[00:45:11.870]relate back to the issue that it opened with.
[00:45:16.230]And I think that sort of gets at maybe
[00:45:18.510]what this comment in the chat is about,
[00:45:21.550]that usually these expected outcomes
[00:45:24.990]are described in pen pages and grants.
[00:45:27.470]Any advice for getting at these complicated impacts
[00:45:30.590]without being inaccurate?
[00:45:32.270]Yeah, it can be challenging to kind of condense
[00:45:39.630]these complex issues into, you know, a few short sentences.
[00:45:46.190]Again, I think, you know, it's been mentioned a couple times,
[00:45:51.110]these statements are going to internal audiences first,
[00:45:55.350]you know, before they would reach a, you know,
[00:45:58.470]a public audience or anything like that.
[00:46:00.570]They would be, you know, modified and made sure,
[00:46:06.810]you know, I'm sure they would go through
[00:46:08.790]some sort of, you know, kind of fact checking
[00:46:11.790]and, you know, building out into a story
[00:46:16.150]appropriate for, you know, whatever level
[00:46:19.650]of audience it's trying to reach.
[00:46:21.770]I think, you know, part of that impetus
[00:46:26.430]might be on you all as the ones submitting
[00:46:28.810]the reports.
[00:46:29.530]You know, if you feel comfortable
[00:46:34.810]reporting something in a certain way,
[00:46:38.250]you know, that's probably a good sign
[00:46:42.750]that it's appropriate.
[00:46:46.110]Okay.
[00:46:46.350]Yes, these examples will be available
[00:46:56.330]after the presentation.
[00:46:57.690]You'll get, in a couple minutes,
[00:47:00.690]I'll actually pull up a link
[00:47:01.850]to a big participant packet
[00:47:03.470]with a lot of resources.
[00:47:04.690]And it'll be the examples
[00:47:08.030]and some of these kind of points of critique.
[00:47:10.570]I think kind of back to this question
[00:47:14.750]about, you know, kind of talking about
[00:47:16.070]these kind of the complexity
[00:47:17.670]and kind of condensing it.
[00:47:19.010]I think that's definitely something
[00:47:20.510]that we could address more specifically
[00:47:22.890]in the breakout rooms
[00:47:25.530]and kind of work through
[00:47:26.890]some of the challenges,
[00:47:27.970]some of the specific challenges
[00:47:29.690]that you may be encountering
[00:47:32.030]when talking about your work.
[00:47:33.250]And it would be a little bit easier
[00:47:34.470]to provide advice
[00:47:36.930]when working with kind of more specifics.
[00:47:40.850]It's a little bit tricky to answer
[00:47:44.490]kind of generalized.
[00:47:46.030]Just a couple more examples
[00:47:50.850]that I want to look at
[00:47:51.650]before we dive in
[00:47:52.570]and start working on
[00:47:53.630]your own impact statements.
[00:47:56.530]I do want to show
[00:47:58.550]another extension example,
[00:48:00.930]kind of make a couple additional points.
[00:48:04.250]So read through this little paragraph
[00:48:08.490]and think about how it does
[00:48:12.630]as an impact statement.
[00:48:15.990]So does anyone get the sense
[00:48:38.670]that it's missing something?
[00:48:39.930]Yeah, great.
[00:48:43.830]Yeah, some people are saying
[00:48:45.150]it's missing the sense
[00:48:45.950]so what, missing the impact,
[00:48:48.710]something being fun
[00:48:50.710]does not show impact.
[00:48:52.450]Yeah, those are a lot of the points
[00:48:54.730]that I would make about this example.
[00:48:57.750]Yeah, I also think that,
[00:49:03.810]oh, yep, here, someone got it.
[00:49:05.650]It's definitely an important topic,
[00:49:07.290]but they need to do a better job
[00:49:09.350]of defining the issue
[00:49:10.470]and how the work helped to change.
[00:49:11.890]Right, I think it's,
[00:49:13.530]I think this example is missing
[00:49:15.910]some of that issue context.
[00:49:19.070]I think the issue description here
[00:49:21.290]is a little too vague.
[00:49:22.970]You know, they've simplified it
[00:49:25.830]or condensed it to the point where,
[00:49:27.510]you know, it's actually making it less clear.
[00:49:30.830]You know, instead of stating
[00:49:33.410]that people are concerned,
[00:49:35.230]it should explain, you know,
[00:49:38.170]briefly what that concern actually is.
[00:49:41.110]And then I think the phrase
[00:49:43.730]pollinator resources,
[00:49:45.870]could probably be considered jargon.
[00:49:48.330]I think, you know, an example
[00:49:50.270]of what a pollinator resource is
[00:49:52.810]would be helpful in this example.
[00:49:55.010]And then we have some details
[00:49:58.930]about the program,
[00:50:00.410]but it is missing again,
[00:50:02.410]that change piece, that impact.
[00:50:04.890]You know, we want to see
[00:50:07.210]how these workshops, you know,
[00:50:09.030]have changed the participants
[00:50:10.390]or the community or the environment,
[00:50:13.610]you know, the pollinator population
[00:50:15.830]in some way.
[00:50:18.110]And then someone pointed out,
[00:50:21.230]yeah, this anecdote is not strong.
[00:50:24.030]It does not help provide evidence of impact.
[00:50:28.050]You know, why is it important
[00:50:30.570]that the learning was fun?
[00:50:31.970]What were that landowner's goals?
[00:50:34.810]And how did the program help beat them?
[00:50:37.550]So this is an example of, you know,
[00:50:40.470]here the anecdote is kind of
[00:50:42.010]just wasting space.
[00:50:43.530]This is not the kind of,
[00:50:45.790]quote or anecdote
[00:50:48.550]that we want to see
[00:50:50.670]in your impact report.
[00:50:52.150]But here's a more built out version,
[00:50:58.970]you know, kind of turns that statement
[00:51:02.730]into a more complete impact statement.
[00:51:05.050]So kind of skim through
[00:51:07.250]and see, you know,
[00:51:08.190]what kinds of things were added to it.
[00:51:15.750]So as you're reading,
[00:51:32.750]I think you can see that it,
[00:51:34.250]you know, adds more context
[00:51:37.130]about what the issue is,
[00:51:39.970]more about the changes
[00:51:43.730]in knowledge and behavior
[00:51:45.710]and kind of some sense
[00:51:49.390]of the magnitude or scale
[00:51:50.770]of some of these enhancements
[00:51:52.110]that were done.
[00:51:52.850]I think it could still be improved
[00:51:56.250]if I was being kind of nitpicky
[00:51:58.110]with maybe some examples
[00:51:59.850]of the enhancements done
[00:52:01.350]that might help,
[00:52:02.730]kind of bring the impacts to life.
[00:52:06.570]And then probably some data
[00:52:08.410]that shows how the bee populations
[00:52:11.210]are doing after the enhancements.
[00:52:13.130]And again, that's,
[00:52:14.730]yeah, someone picked up
[00:52:15.670]on that in the chat.
[00:52:16.550]And that's maybe one of those impacts
[00:52:18.490]that maybe they just,
[00:52:19.470]not enough time has passed yet
[00:52:21.730]to measure that.
[00:52:22.930]But maybe that would be good
[00:52:24.450]to indicate in the statement,
[00:52:26.790]just, you know,
[00:52:27.670]something that says, you know,
[00:52:28.830]we will be measuring, you know,
[00:52:31.730]the impacts on the bee populations
[00:52:34.470]in the years to come, you know,
[00:52:37.430]just to make sure that,
[00:52:39.810]you know, a reader is getting the sense
[00:52:42.170]that you are, you know,
[00:52:43.690]trying to bring it full circle
[00:52:45.090]and connect,
[00:52:45.630]connect it back to that issue.
[00:52:47.030]Right, so I want to make sure
[00:52:55.010]that we get to this teaching example,
[00:52:58.890]because I think sometimes
[00:53:00.530]it's maybe difficult to think about
[00:53:03.350]how to talk about those impacts.
[00:53:06.430]So this one's maybe a little bit longer,
[00:53:10.470]but kind of take a minute
[00:53:11.850]to skim through it
[00:53:13.530]and just kind of see
[00:53:15.590]how it tackles the situation.
[00:53:19.330]Thank you.
[00:53:24.330]Thank you.
[00:53:54.310]I think that statement
[00:54:01.470]does a pretty nice job
[00:54:02.810]of explaining the situation
[00:54:04.350]and helping us understand
[00:54:07.590]how this particular course
[00:54:09.690]fits into a much bigger picture.
[00:54:11.930]I think it does a nice job
[00:54:15.450]describing a few key changes
[00:54:18.110]in knowledge, awareness,
[00:54:20.530]and attitude,
[00:54:21.590]as well as
[00:54:24.270]some potential changes
[00:54:26.390]in behavior.
[00:54:27.350]This idea that students
[00:54:29.750]are starting to actually
[00:54:32.210]consider pursuing careers
[00:54:33.270]in agriculture,
[00:54:34.890]whereas before the course,
[00:54:38.270]only 6% to 8% of them were.
[00:54:41.010]It is good to see
[00:54:45.490]the magnitude of those changes
[00:54:47.690]reported.
[00:54:48.530]In this example,
[00:54:53.050]something I think it does
[00:54:54.230]really well is that the impacts
[00:54:55.670]reported line up
[00:54:57.550]really well with those issues
[00:54:59.290]they mentioned in the beginning.
[00:55:01.970]As we saw in that
[00:55:03.770]youth obesity example,
[00:55:05.010]it's pretty easy,
[00:55:06.310]even for good impact statements,
[00:55:08.450]to wander around.
[00:55:11.530]Just double check
[00:55:13.890]in your impact statements
[00:55:16.410]to make sure you're staying
[00:55:17.870]on track and really connecting
[00:55:19.910]those dots of issue, action,
[00:55:22.270]outputs, and impact
[00:55:24.190]and telling a nice, cohesive story.
[00:55:26.390]If I were to say,
[00:55:30.890]or if I were to give
[00:55:32.270]sort of any criticism about this one,
[00:55:34.270]something I felt maybe
[00:55:36.090]was a little bit off
[00:55:37.430]was that the statement mentioned
[00:55:40.430]that adding the multicultural element
[00:55:42.870]to the course was really essential
[00:55:44.770]for getting it approved
[00:55:47.290]for these different credits,
[00:55:49.070]and it was a really big reason
[00:55:50.990]why it was able to have
[00:55:53.650]some of these
[00:55:54.150]impacts,
[00:55:55.490]but we didn't really get much
[00:55:58.450]of a sense of what those additions
[00:56:00.330]were, so kind of
[00:56:02.650]just a reminder,
[00:56:03.330]it's really great to call attention
[00:56:06.590]to things that you're doing that are
[00:56:08.230]innovations and new and exciting,
[00:56:10.630]but make sure we kind of get a sense
[00:56:14.570]of what those were.
[00:56:16.530]I felt like
[00:56:18.670]that was maybe a little bit
[00:56:20.070]glossed over,
[00:56:21.270]but again, overall, pretty
[00:56:24.110]good example covers, you know,
[00:56:25.830]the parts that we want to see
[00:56:27.510]and tells a pretty clear story
[00:56:31.070]that gives us
[00:56:32.630]some nice examples of impact.
[00:56:36.950]So hopefully those examples
[00:56:44.270]kind of helped you get a sense
[00:56:46.310]for what we don't want to see
[00:56:48.930]and what we do want to see
[00:56:50.910]in impact reports.
[00:56:54.070]Those examples and a few other examples
[00:56:56.670]are included in the packet
[00:56:58.830]that's linked here.
[00:57:00.130]This is a QR code.
[00:57:01.670]If you just hold up your camera
[00:57:03.230]on your phone, it'll take you to it.
[00:57:05.170]We'll also distribute the link
[00:57:08.450]to this packet after the workshop
[00:57:11.150]and make sure that's available electronically.
[00:57:14.330]I'll leave that up for just another second
[00:57:20.070]if anyone's snapping a picture.
[00:57:24.030]And then now we are getting ready to move
[00:57:29.870]into that work part of the workshop.
[00:57:34.270]So in a couple minutes, we're going to be splitting
[00:57:36.750]into breakout rooms.
[00:57:38.490]Each room will have a communications professional,
[00:57:42.110]either me or someone from IANR.
[00:57:45.790]And that's your time to practice what you've learned.
[00:57:50.490]You can share a draft impact report
[00:57:53.990]if you have one and get suggestions
[00:57:56.970]for how to improve it.
[00:57:58.630]If you don't have a draft to discuss,
[00:58:02.330]you can still share about your experiences
[00:58:05.330]with impact reporting or your concerns
[00:58:08.330]and challenges with it and seek advice
[00:58:11.350]about how to talk about your work.
[00:58:13.290]I think this is going to be a really great opportunity.
[00:58:17.290]I mean, to get to sit down, you know,
[00:58:20.990]in a room with the communicators
[00:58:21.990]and actually work on your impact
[00:58:23.950]reports, you could probably get
[00:58:25.730]a decent bit done if you stay
[00:58:28.110]with us for the next hour.
[00:58:30.230]If you aren't sticking around for this part
[00:58:34.030]of the workshop,
[00:58:34.750]you could go ahead and hop off
[00:58:37.950]now. That will help us
[00:58:40.050]make sure that we distribute the rest
[00:58:41.970]of the
[00:58:43.890]group evenly among the breakout
[00:58:46.150]rooms.
[00:58:46.770]Welcome back to the main room.
[00:58:53.910]I hope none of you
[00:58:55.910]got too cut off. I know that
[00:58:57.910]time really flew by for
[00:58:59.910]my room.
[00:59:00.570]I hope you all
[00:59:03.570]found that
[00:59:05.850]time valuable in one way or
[00:59:07.770]another.
[00:59:08.250]I do see that
[00:59:11.210]some folks popped off.
[00:59:13.490]That's totally fine. For those of you who are
[00:59:15.830]still here, if you're willing,
[00:59:17.910]I'd love to hear
[00:59:19.730]a couple
[00:59:21.910]takeaways if you're willing
[00:59:23.870]to share just in our final
[00:59:25.570]couple minutes.
[00:59:26.570]I'd like
[00:59:29.650]to have the opportunity
[00:59:31.730]to flag it and maybe
[00:59:33.590]say, before this
[00:59:35.890]is shared
[00:59:36.350]with an outside
[00:59:39.730]audience, I'd like to know.
[00:59:41.990]It's not necessarily
[00:59:43.710]just about sensitive information.
[00:59:45.710]In my case, a lot of it would be about
[00:59:47.910]relationship building
[00:59:49.590]and
[00:59:49.850]sustaining relationship.
[00:59:53.830]If a project that I've done with
[00:59:55.790]Millard Public Schools is something that is
[00:59:57.810]going to be lifted up in
[00:59:59.750]UNL today, I'd like to
[01:00:01.750]tell them before that
[01:00:03.830]happens that it's going to come
[01:00:05.630]that it's going to be highlighted
[01:00:07.450]in UNL today and reassure
[01:00:09.730]them that they're part of this
[01:00:11.670]process and I want
[01:00:13.710]to portray them in a positive way.
[01:00:15.510]They might want to highlight it as well,
[01:00:17.770]but I want to mind
[01:00:19.810]that relationship and
[01:00:21.510]sustain that.
[01:00:23.790]It would be really nice to
[01:00:25.930]just get a notification that if
[01:00:28.130]a story is going to be picked up
[01:00:29.630]that I can share that with the people
[01:00:32.070]involved.
[01:00:32.650]That makes a lot of sense.
[01:00:35.990]I think for something like a story in
[01:00:38.090]Nebraska today, you would be a source
[01:00:39.970]for that. We would be reaching out with you,
[01:00:42.070]but I think then there's other little things
[01:00:43.930]like, for example, the legislative
[01:00:46.090]impact report where
[01:00:48.030]we have
[01:00:49.830]a lot more time this year than we
[01:00:52.110]had last year to get them together.
[01:00:53.750]And so I think we'll work through
[01:00:56.070]a vetting process where people have
[01:00:58.170]the opportunity to
[01:01:00.310]kind of condense
[01:01:02.290]or see the condensed
[01:01:04.210]version of whatever it is
[01:01:05.870]that we're pulling from those reports
[01:01:08.310]and, you know,
[01:01:10.090]just to ensure accuracy first and foremost.
[01:01:12.430]But then also
[01:01:13.490]you probably want to know
[01:01:16.670]if we're sharing your work with senators.
[01:01:18.650]Just a guess.
[01:01:23.710]I was going to highlight
[01:01:25.590]from our discussion
[01:01:27.350]and just others
[01:01:29.870]that that's why we start
[01:01:31.930]with the needs assessment
[01:01:33.370]to show that, you know,
[01:01:34.410]like what's the need of your work.
[01:01:37.470]But please don't self-censor
[01:01:39.010]just because you think something is
[01:01:40.910]might be controversial
[01:01:42.530]to part of the state
[01:01:44.350]because you've done the work
[01:01:46.730]to know why it's an important topic.
[01:01:48.970]So just give a little bit of, you know,
[01:01:51.410]if it's important,
[01:01:53.670]work, it's important work
[01:01:54.630]just because it's controversial.
[01:01:56.050]Don't leave it out
[01:01:57.230]because sometimes that's the most
[01:01:58.550]important place to be working.
[01:02:00.070]Yes, we need to work
[01:02:01.130]with our communications folks
[01:02:02.410]to message it well,
[01:02:05.490]but don't like leave it out
[01:02:07.110]because you're worried about it.
[01:02:08.270]I think that is very well said.
[01:02:12.750]And I think that's something too
[01:02:15.530]where the communications team
[01:02:17.690]and the faculty member
[01:02:20.770]can work together to make sure
[01:02:22.090]that they're messaging correctly
[01:02:23.630]for whatever audience it is
[01:02:25.410]that we're messaging to.
[01:02:28.070]Yeah, I think you all are on a really good path forward
[01:02:34.210]with your impact reporting.
[01:02:35.510]I think you will see it continue to develop
[01:02:39.850]and hopefully you continue to deepen that relationship
[01:02:44.630]with your communicators
[01:02:45.850]to make it kind of easier for everyone,
[01:02:50.130]as efficient, effective as possible.
[01:02:53.590]And I just really appreciate all of your time
[01:02:56.550]and attention today.
[01:02:58.130]We are at time.
[01:03:00.610]I can stick around if there are some additional questions,
[01:03:04.450]but I did want to make sure just, yeah,
[01:03:06.790]to thank you all for joining
[01:03:08.030]and wish you good luck with impact reporting.
[01:03:11.630]I know it's super challenging,
[01:03:13.350]but hopefully some of what you've learned
[01:03:16.690]and talked about today
[01:03:17.650]will make it just a little bit easier for you.
[01:03:23.550]Thank you everyone for attending
[01:03:25.490]and again, reach out to any of your friendly
[01:03:29.670]IANR communicators if you have any questions
[01:03:32.310]or want any help with anything.

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IANR Impact Report Workshop

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