Husker Internships: Lauren's Marketing Intern Experience

College of Business Author

06/07/2024 Added

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Lauren, a marketing major from Omaha, Nebraska, talks with Assistant Dean Rachel Larson about her college internship experiences at Hudl, Yahoo! and Google, and how the College of Business at the University of Nebraska–Lincoln helped her get them. After graduation, she will move to New York City to be an associate product marketer at Google.

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[00:00:00.480]Hi, my name's Rachel Larson
[00:00:02.160]and I'm the Assistant Dean of Academic
[00:00:03.750]and Career Development at the University
[00:00:05.310]of Nebraska Lincoln College of Business.
[00:00:07.710]One of the areas I oversee is our business career center,
[00:00:10.500]and one of my passions is talking
[00:00:11.910]to students about their career path.
[00:00:14.040]I'm joined today by Lauren Lewis,
[00:00:15.930]who's one of our outstanding students
[00:00:17.700]to talk a little bit more
[00:00:18.690]about her internship path, welcome, Lauren.
[00:00:21.451]Thank you.
[00:00:22.680]So first off, tell us a little bit about you.
[00:00:24.930]Where are you from and what's your major?
[00:00:26.580]Yeah, I'm from Omaha, Nebraska.
[00:00:28.650]I'm a senior marketing major here at the university,
[00:00:31.590]and then I have an emphasis in advertising,
[00:00:33.900]so I'm a little bit in that college as well.
[00:00:36.360]And then I focus on like global studies
[00:00:39.334]and how that relates to marketing.
[00:00:41.520]Excellent, so you are a busy student,
[00:00:43.653]and I know even busier
[00:00:45.180]because you've had multiple internships
[00:00:46.890]during your academic career here.
[00:00:48.750]So tell us a little bit
[00:00:49.830]about your internships and what you did.
[00:00:51.750]Yeah, so I started out at Huddle,
[00:00:54.329]which is a sports technology company.
[00:00:57.180]And then I moved to my Yahoo internship
[00:01:00.240]where I was an account strategy intern,
[00:01:02.610]and then I went to Google last summer
[00:01:04.710]for my internship there.
[00:01:06.030]Excellent, and all of those were marketing related?
[00:01:08.460]Yeah, so they were a mix of marketing and advertising,
[00:01:10.866]but primarily marketing.
[00:01:12.300]Great, so give us kind of a broad overview
[00:01:15.000]of what you did at one or two of those internships.
[00:01:17.880]Yeah, so at Huddle I was really focused
[00:01:20.460]on marketing communications internally
[00:01:23.640]and how that relates to the organization
[00:01:26.160]and talking about the brand.
[00:01:27.900]And then at Yahoo I was looking at the demand side platform.
[00:01:32.340]So basically the back end of all the ads
[00:01:35.370]that are running in the company
[00:01:36.600]and then being able to look at the data
[00:01:39.150]to see what recommendations can be made
[00:01:41.580]to the clients for improvement.
[00:01:43.290]And then at Google I was doing a lot of strategy
[00:01:45.405]and positioning work and then also learning about claims
[00:01:48.380]and how that relates to marketing legally.
[00:01:52.080]So sounds like a lot of digital marketing
[00:01:54.693]and digital marketing strategy, correct?
[00:01:56.153]Yes, definitely.
[00:01:56.986]Well, how did you find these internships?
[00:01:58.884]Yeah, so I would say that I'm big
[00:02:01.590]on taking advantage of opportunities
[00:02:03.900]and just leveraging different opportunities
[00:02:06.750]that I have and looking into things.
[00:02:08.220]So I found out about the role first on YouTube,
[00:02:12.240]just listening to a video
[00:02:13.710]of someone talking about their internship.
[00:02:15.750]So then I went to LinkedIn to see like what that person did
[00:02:18.630]and their path leading up into their internship.
[00:02:21.420]So from there I decided I wanted
[00:02:23.430]to focus on technology roles, so I tried
[00:02:26.310]to get as much experience as I could.
[00:02:28.520]And then also I found out
[00:02:30.840]about management leaders of tomorrow.
[00:02:32.730]So I joined that and got some networking
[00:02:35.460]and then I applied to the role and I got accepted.
[00:02:39.270]Excellent, well you mentioned LinkedIn
[00:02:41.610]and I know that's something that we teach
[00:02:43.140]in our professional enhancement program courses.
[00:02:45.035]So the Professional Enhancement Program courses
[00:02:47.580]or PREP for short or a series of four classes
[00:02:50.910]that our students are required to take
[00:02:53.292]before graduation to ensure
[00:02:54.300]that they graduate from the college of business
[00:02:56.520]as a confident, professional and connected professional.
[00:03:00.210]So what did you learn
[00:03:01.680]in those professional enhancement program courses
[00:03:03.870]that you found valuable in your internship search?
[00:03:06.540]I would say the biggest thing is probably the resume.
[00:03:09.570]Making a good resume, finding some good buzzwords
[00:03:13.020]for that resume, and then having someone
[00:03:15.060]who could actually look over it and review it.
[00:03:17.790]And that's still the resume template I have today.
[00:03:20.580]And then also just learning how to interview a lot better.
[00:03:23.700]Yes, I know interviewing is something
[00:03:26.010]that is very important, requires a lot
[00:03:28.680]of really good communication skills,
[00:03:30.180]and I love looking at resumes as well
[00:03:32.700]because it's just one person's
[00:03:34.860]kind of history
[00:03:35.910]tailored towards that position all on one sheet of paper.
[00:03:38.856]Well, what did you learn in your college
[00:03:41.640]of business courses that you found valuable
[00:03:43.800]taking into your internships?
[00:03:45.780]I would say first off,
[00:03:46.800]just learning about all the different kinds
[00:03:48.750]of marketing, and marketing,
[00:03:50.370]you can take that in so many different directions.
[00:03:52.830]Yes, you could focus on like digital media
[00:03:54.624]or you could do a lot more of the analytical marketing.
[00:03:57.780]And I found out the different paths
[00:04:00.660]that I found most interesting
[00:04:02.160]and I was able to like focus
[00:04:03.540]on that in my internship search.
[00:04:06.510]And then I would also say just learning
[00:04:08.640]better communication skills and focus.
[00:04:11.700]Yeah, so a good mix of those like business
[00:04:14.220]and technical skills
[00:04:16.050]plus kind of the essential soft skills as well.
[00:04:18.450]Yes.
[00:04:19.828]Great.
[00:04:21.031]So I know that you've accepted a position
[00:04:22.440]from one of your internships.
[00:04:23.940]So tell us what you'll be doing after graduation.
[00:04:26.250]Yeah, so after graduation, I'll be moving to New York
[00:04:29.640]and working as an associate product marketer at Google.
[00:04:34.080]Excellent, now, what skills do you think
[00:04:36.450]that you've developed here as a student?
[00:04:38.970]I know you were a builder as well.
[00:04:40.920]So as a Clifton builder
[00:04:42.870]and a College of Business student,
[00:04:44.430]what do you think you're gonna be bringing from the College
[00:04:46.500]of Business here into your full-time position at Google?
[00:04:49.290]I would say that I'll be bringing
[00:04:51.630]a lot of those communication skills,
[00:04:53.640]just knowing how to communicate with different departments.
[00:04:56.910]'Cause in product marketing, you have to communicate
[00:04:59.190]with the engineering department,
[00:05:00.540]but then you also have to work with sales
[00:05:02.520]and a lot of other teams, definitely cross-functional roles.
[00:05:05.490]So leveraging that and then other soft skills
[00:05:08.730]that I've learned here too, just how to be a good employer.
[00:05:12.210]A lot of that I learned in the Clifton Builders Program,
[00:05:15.000]really focusing on how to talk to your manager
[00:05:17.430]and take advantage of opportunities
[00:05:20.670]and take your progress into your own hands.
[00:05:23.160]Well, we are so excited to see you graduate here
[00:05:26.580]and to go on and do really big things,
[00:05:28.590]not only at Google in your next position,
[00:05:30.930]but the positions beyond that.
[00:05:32.430]So thanks for sharing your story with us today, Lauren.
[00:05:35.280]Thank you.
[00:05:36.534](upbeat music)

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Husker Internships: Lauren's Marketing Intern Experience

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