Dick Worick Visiting Professorship 2023

From Feb. 27 to March 10, 2023 Jennifer Urich joined the CoJMC as the Worick Visiting Professor in Market Research. Jen Urich is the CEO and co-founder of Sparrow Strategy. Her 35-year career spans industries, countries, and cultures, from Bain + Company to US Peace Corps/Philippines, and from Cummins Engine to J. Walter Thompson/Mexico. She has helped grow Fortune 100 companies, nurtured micro-enterprises in the developing world, and revolutionized social marketing, winning awards and admiration along the way. Urich has a bachelor’s degree and MBA from Yale University.