RPN Today - S1E3 - Double Up Food Bucks

Russell Shaffer Author

11/02/2022 Added

14 Plays

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A common saying is the dollar doesn’t stretch as far as it used to. That’s especially true when it comes to eating healthy. But the Hometown Market in Red Cloud is the newest grocery store in Nebraska to make it a little easier to bring fresher, healthier foods to your table, by implementing the Double Up Food Bucks program.

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[00:00:00.141](mellow guitar music)
[00:00:15.810]Red Cloud Nebraska,
[00:00:17.100]the birthplace of Willa Cather.
[00:00:19.410]It's also a home to Hometown Market,
[00:00:21.750]a grocery store owned and operated by Danny and Val Benge.
[00:00:26.190]One of the main reasons that we wanted to buy a business
[00:00:28.800]like this is to have an impact on the community.
[00:00:31.140]One of the ways they're making an impact
[00:00:33.090]is by making it easier to bring fresh healthy food
[00:00:36.330]to the dinner tables of Red Cloud residents.
[00:00:39.030]They've done that most recently
[00:00:40.590]by implementing the Double Up Food Bucks program.
[00:00:44.280]If someone actually does want to feed their family
[00:00:46.941]something healthy and fresh vegetables,
[00:00:50.460]this will give them an opportunity to do more of that.
[00:00:53.400]So, that's actually pretty important to us.
[00:00:56.130]Double Up Food Bucks is a nutrition
[00:00:57.960]and education program founded by the Fair Food Network
[00:01:00.990]in Michigan and brought to Nebraska by Vanessa Wielenga,
[00:01:04.950]a rural prosperity Nebraska extension educator
[00:01:08.130]and nutrition specialist
[00:01:09.690]with the Nebraska Regional Food Systems Initiative.
[00:01:12.960]We are helping stores and farmers markets sell more
[00:01:16.320]of their healthiest items and really encouraging customers
[00:01:19.950]to spend the money on those items.
[00:01:22.620]It's definitely getting more hand, more money
[00:01:24.900]into the pockets of our farmers locally
[00:01:27.390]and our local, independently owned grocery stores.
[00:01:30.090]The program is available to SNAP
[00:01:31.920]eligible customers.
[00:01:33.510]For every dollar spent on fresh fruits and vegetables
[00:01:36.600]they receive $1 for additional fresh produce
[00:01:39.720]up to $20 per day.
[00:01:42.300]The hometown market is the most recent store to implement
[00:01:45.060]the program, but Double Up Food Bucks are offered
[00:01:47.940]at 12 different grocery stores
[00:01:49.560]and farmer's markets throughout the Cornhusker State.
[00:01:53.430]Clarissa Feldman, Treasurer for the Kearney area
[00:01:56.040]Farmer's Market helped institute the program
[00:01:58.650]at the market this year.
[00:02:00.270]Number one, it gives the people who
[00:02:02.760]use the SNAP EBT the ability to stretch their
[00:02:06.480]dollars further.
[00:02:07.980]And then number two, it's a way to give back to 'em
[00:02:11.490]to encourage people to buy fresh produce
[00:02:16.350]and learn to cook and eat with it.
[00:02:18.600]I think education is very key.
[00:02:20.610]In addition to providing free food,
[00:02:22.680]Double Up Food Bucks is also a nutrition education program.
[00:02:26.700]From taste testing events to shared recipes,
[00:02:29.460]customers not only learn what to eat,
[00:02:31.650]but also how to prepare their foods.
[00:02:34.110]Double Up Food Bucks we like to call it the triple win
[00:02:36.300]because customers get more fresh food and healthy food
[00:02:39.540]on the table for their families.
[00:02:41.370]We support local farmers, bring more customers
[00:02:43.590]to the market.
[00:02:44.423]No grocery stores aren't nutrition experts
[00:02:47.040]but they wanna see what's best for their community.
[00:02:49.020]They want to do what's best,
[00:02:50.430]especially those locally owned stores.
[00:02:52.440]Benge knows that in rural Nebraska
[00:02:54.990]it takes a community to raise a community
[00:02:57.630]which is why he too is focusing on improving quality
[00:03:01.140]of life through better, fresher, healthier eating.
[00:03:04.830]I hope that people take advantage of it
[00:03:08.017]and they should because it's
[00:03:10.710]it's basically free money and free food.
[00:03:13.636](mellow guitar music)

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RPN Today - S1E3 - Double Up Food Bucks

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