Sensory Analist - Career Video

Andreia Bianchini Author

06/22/2022 Added

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This video describes the career opportunities in FOod Science related to sensory evaluation.

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[00:00:00.431](upbeat music)
[00:00:13.500]Have you ever wondered why food tastes, smells,
[00:00:16.410]and looks the way it does?
[00:00:18.210]Believe it or not,
[00:00:19.200]there is a science behind this known as sensory analysis.
[00:00:23.370]The way a food tastes or smells
[00:00:25.560]can influence our food choices.
[00:00:27.540]So determining the attributes consumers prefer
[00:00:30.570]is essential for the food industry.
[00:00:32.910]Sensory science and evaluation
[00:00:34.830]help food companies measure human responses
[00:00:37.380]detected by the five senses, sight, smell, taste, touch
[00:00:41.730]and sound are the factors that sensory analysts evaluate
[00:00:45.480]to identify what consumers like and dislike
[00:00:48.510]regarding a particular food.
[00:00:50.280]Sensory science is an up and coming field
[00:00:52.980]that belongs to the family of food science careers.
[00:00:56.160]As a sensory scientist,
[00:00:57.660]you will understand how ingredients, aromas,
[00:01:00.270]and food processing affects the sensory properties of food
[00:01:03.660]to make a successful product.
[00:01:05.610]Determining what consumers would like includes
[00:01:08.280]understanding the science behind food
[00:01:10.590]and the testing methods to be used.
[00:01:12.840]Additionally, sensory scientists use a wide variety
[00:01:15.870]of skills in their jobs.
[00:01:17.520]A background in chemistry and physical properties of foods
[00:01:20.730]is needed to evaluate the flavor and texture of foods.
[00:01:24.210]Measuring how much consumers like the product
[00:01:26.490]requires an understanding of human psychology,
[00:01:29.160]math, and statistics.
[00:01:31.050]Therefore, evaluating consumer choices
[00:01:33.470]goes beyond the traditional taste test
[00:01:36.150]to include the science of consumer behavior.
[00:01:38.820]Sensory science guides business and the food industry
[00:01:41.880]regarding the acceptance and commercial success of foods.
[00:01:45.390]It can be used to decide about launching new products
[00:01:48.120]or making changes to existing ones
[00:01:50.010]to satisfy consumer demands.
[00:01:52.260]As a result, sensory scientists are essential members
[00:01:55.440]of a food company's research and development,
[00:01:57.510]marketing and manufacturing areas.
[00:01:59.970]The food and beverage industries are diverse
[00:02:02.040]and highly competitive,
[00:02:03.570]creating unique and desirable food products is needed
[00:02:06.750]for profit and long-term success.
[00:02:09.180]As a sensory scientist,
[00:02:10.560]you can contribute by understanding consumers choices
[00:02:13.920]and being aware of upcoming trends in the food industry.
[00:02:17.010]Sensory scientists are valuable additions
[00:02:19.530]to any product development team
[00:02:21.480]and are essential to the food industry.
[00:02:23.960](upbeat music)

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Sensory Analist - Career Video

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