Crescent Moon Adapts Following Pandemic
Nathan Bacon
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03/20/2022
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SPJ Region 7 Mark of Excellence Finalist 2022
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- [00:00:00.280]Crescent Moon Coffee,
- [00:00:01.600]located here in the Lincoln Hay Market
- [00:00:03.540]at North 8th and P Street,
- [00:00:05.250]has been able to keep their shop busy
- [00:00:07.090]throughout the pandemic,
- [00:00:08.840]but it hasn't always been easy for the local business.
- [00:00:12.250]We closed down in middle of March of 2020.
- [00:00:15.780]There wasn't a mandate to do so,
- [00:00:17.590]but we felt that that was the most responsible thing
- [00:00:19.570]that we could do as a business.
- [00:00:21.160]Crescent Moon Coffee shut their doors
- [00:00:22.900]for two months starting in March of last year,
- [00:00:25.810]but then in June of 2020, they reopened
- [00:00:28.980]and began doing takeout to keep their business
- [00:00:31.480]up and running.
- [00:00:32.690]In the beginning,
- [00:00:33.617]it was just kind of a day by day thing.
- [00:00:34.950]And so, going from takeout jugs, and then takeout only,
- [00:00:39.499]to being open for dine in, just kind of one step at a time.
- [00:00:45.940]While trying to adapt to COVID-19,
- [00:00:48.710]Crescent Moon says they had help along the way
- [00:00:51.390]through community support.
- [00:00:52.810]Relentless Merchandise, located here in Lincoln,
- [00:00:55.540]does most of the shop's merchandising.
- [00:00:57.980]During Crescent Moon's struggle to keep business up,
- [00:01:00.291]they offered to help.
- [00:01:02.180]They reached out to us and said, hey, how can we help?
- [00:01:05.789]And they ended up doing a Here for Good campaign,
- [00:01:08.310]which helped out a lot of restaurants
- [00:01:10.720]and small businesses around the city.
- [00:01:12.450]During this time last year,
- [00:01:14.110]many employees at other small businesses
- [00:01:16.570]were losing their jobs or quitting due to pay cuts,
- [00:01:19.300]but that didn't stop the employees at Crescent Moon Coffee.
- [00:01:22.140]Community support and everyone rallying around us
- [00:01:24.730]really kept up employee morale and kept us kind of engaged
- [00:01:30.650]on why is this important.
- [00:01:32.443]Because for so long, we weren't able to do
- [00:01:34.720]our normal open mic nights.
- [00:01:37.490]Our poetry, our songwriters,
- [00:01:39.920]we weren't able to have the bands down here.
- [00:01:41.800]And we were seeing each other
- [00:01:43.420]on opposite sides of plexiglass,
- [00:01:45.440]and community and those events and people coming together
- [00:01:49.310]is really who we are and what Crescent Moon is about.
- [00:01:52.960]As of recent,
- [00:01:53.820]Crescent Moon Coffee is now doing better than ever,
- [00:01:56.730]and has seen a growth in their customer base,
- [00:01:58.900]and are ready to bring even more people in.
- [00:02:01.480]They're ready to get back to these events.
- [00:02:03.890]We know how to do it safely now with the masking.
- [00:02:08.043]But people are ready to see each other again
- [00:02:11.680]and ready to come down here and read their poetry
- [00:02:14.940]and play their songs and see their favorite band play.
- [00:02:19.216]So we've definitely seen an increase in business,
- [00:02:21.310]and it just gives me hope that,
- [00:02:23.350]once we don't have to wear the mask,
- [00:02:24.840]once people are all vaccinated
- [00:02:26.220]and we feel comfortable getting rid of those,
- [00:02:28.100]that we'll just continue to kind of grow.
- [00:02:30.150]Crescent Moon Coffee is continuing to adapt
- [00:02:32.390]and are welcoming anyone and everyone
- [00:02:34.840]to come and stop by.
- [00:02:36.600]Reporting in Lincoln, Nathan Bacon, 477 News.
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