Proposed PETA Billboard Targets Ricketts

Damon Barr Author

08/25/2021 Added

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2021 Nebraska Broadcasters Association Pinnacle Awards Best Student Television News Feature: “Proposed PETA Billboard Targets Ricketts,” Damon Barr, May 2021 graduate, broadcasting with an emphasis in video production, from Lincoln, NE

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[00:00:00.391](quizzical music)
[00:00:03.990]Animal rights group PETA announced March 16th,
[00:00:06.970]that they will erect a billboard
[00:00:08.640]calling Nebraska Governor Pete Ricketts a meat head.
[00:00:12.540]PETA plans to place the billboard in Colorado,
[00:00:14.960]right on its border with Nebraska.
[00:00:17.370]Why is this happening?
[00:00:18.850]Where's the beef?
[00:00:21.350]It all started in Colorado when governor Jared Polis
[00:00:24.310]declared March 20th Meat Out Day,
[00:00:26.650]encouraging the state to eat meat-free for the day
[00:00:29.290]in order to cut back on greenhouse gas emissions.
[00:00:32.630]The proclamation caused backlash in Colorado,
[00:00:34.960]prompting outrage from ranching communities
[00:00:36.970]and meat-in days in response.
[00:00:39.510]In Nebraska, Governor Pete Ricketts responded as well.
[00:00:42.890]Now, Meat Out is a movement to end animal agriculture
[00:00:46.440]in our country.
[00:00:48.320]And that is a direct attack on our way of life
[00:00:50.810]here in Nebraska.
[00:00:52.020]Governor Ricketts was joined
[00:00:53.360]by Nebraska Farm Bureau executives at Frank Stoysich Meats
[00:00:56.870]in Omaha where he signed a proclamation
[00:00:59.310]declaring March 20th Meat on the Menu Day in Nebraska.
[00:01:03.170]Farm Bureau President mark McHargue
[00:01:05.170]said Colorado Governor Polis' reasons for Meat Out Day
[00:01:08.570]are counterintuitive.
[00:01:09.860]When we hear remarks that people shouldn't eat meat
[00:01:13.530]because it's harming the environment
[00:01:15.890]and impacting the climate, I cringe.
[00:01:19.960]Our sector cringes because it's clear that those remarks
[00:01:24.090]do not reflect reality.
[00:01:27.250]And then, PETA joined the fray.
[00:01:29.920]Following Governor Ricketts' proclamation,
[00:01:32.010]PETA President Ingrid Newkirk issued a statement
[00:01:35.040]announcing a billboard that will say,
[00:01:36.807]"Entering Nebraska, home of meat head, Governor Ricketts."
[00:01:41.120]PETA Associate Director of Communications,
[00:01:43.480]Ashley Byrne said Governor Ricketts' proclamation shows
[00:01:46.580]he is bowing down to pressure from the meat industry.
[00:01:49.640]And they know that the demand for plant-based foods
[00:01:54.620]has never been higher than it is right now.
[00:01:56.800]There's no way that a stunt like this
[00:01:59.440]is going to change the massive shift
[00:02:02.570]that's happening towards plant-based vegan options.
[00:02:06.530]Byrne said the billboard
[00:02:07.830]is still in the planning phase.
[00:02:10.120]So, there's the beef.
[00:02:12.140]A Colorado proclamation led to a PETA billboard
[00:02:15.260]targeting Nebraska's governor
[00:02:16.750]for telling people to eat meat.
[00:02:18.731](light music)

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Proposed PETA Billboard Targets Ricketts

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