Knitting Resurgence
MJ
Author
06/15/2021
Added
414
Plays
Description
If you’ve picked up a pair of knitting needles in recent years, you’re not alone. Crafting and do-it-yourself activities like knitting and crocheting have enjoyed a resurgence over the years. Research by a University of Nebraska-Lincoln professor suggests at least for some, the hobby reflects a desire to confront inequality.
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- [00:00:00.000](soft acoustic music)
- [00:00:04.420]Anxiety about the pandemic
- [00:00:06.190]and too much free time could be reasons
- [00:00:08.300]Angie Barrett saw a boost in business at her knit shop.
- [00:00:12.040]Our business has been up 35%.
- [00:00:14.290]Because they had time on their hands
- [00:00:15.880]then they came to us
- [00:00:18.300]and wanted to pick up a project and make that happen.
- [00:00:21.890]But knitting, sometimes viewed
- [00:00:23.650]as an old fashioned hobby for little old ladies
- [00:00:26.290]is cool again.
- [00:00:27.590]Andre Maciel, a professor who studies marketing
- [00:00:30.570]and consumer behavior
- [00:00:32.070]says women are shaking off cultural stereotypes
- [00:00:35.530]and bringing respect to the craft.
- [00:00:38.167]Women were reclaiming the activity
- [00:00:41.060]or the identity of knitting
- [00:00:43.100]knowing that there were stereotypes associated with that.
- [00:00:47.070]And wanted to fight against that,
- [00:00:49.150]wanted to confront those stereotypes
- [00:00:50.940]and try to change them.
- [00:00:52.950]It's even gotten political
- [00:00:54.440]with opposing hat patterns available
- [00:00:56.630]for activist knitters.
- [00:00:58.740]During the Women's March, we sold out of our pink yarn.
- [00:01:02.440]There was definitely a demand for it.
- [00:01:05.180]And the ability to make the hats
- [00:01:08.170]gave us, I think it gave us power.
- [00:01:10.560]I think it gave us, and it also helped us
- [00:01:12.820]feel a part of it.
- [00:01:14.240]Maciel's research suggests for some
- [00:01:16.800]knitting is a quiet way to make a statement
- [00:01:19.620]outside of work and home duties.
- [00:01:22.220]And they were not abandoning those roles
- [00:01:23.870]to become radical activists.
- [00:01:26.160]Instead, they were infusing these cultural politics
- [00:01:31.190]or these identity politics
- [00:01:32.440]in their every day lives.
- [00:01:34.090]But knitters gather around the table
- [00:01:35.930]for many reasons.
- [00:01:37.110]Community, stress relief, laughter.
- [00:01:40.040]Well I don't necessarily find it not stressful to knit
- [00:01:42.430]because I have to replace
- [00:01:43.374]that again. I was gonna say me too!
- [00:01:44.443](women laughing)
- [00:01:45.370]It's a comforting place
- [00:01:46.680]in the midst of a sometimes chaotic world.
- [00:01:50.251](soft acoustic music)
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