WS2-Marketing Workshop: Using Market Research to Inform Program Development

Marketing Workshop: Using Market Research to Inform Program Development

Laura Wiese & Jenni McKie Author
06/11/2021 Added
3 Plays

Description

Developing a new online program takes valuable time and human resources. Market research can help departments be efficient and strategic when considering new programs for development. NU Online offers campuses in-house market assessment services and maintains external market resource partnerships in order to provide departments with market intelligence. Market sizing, supply/demand factors, saturation and labor force information will be discussed. Market research can be useful at any point in the program development process, and the earlier the better.


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