Open for Business with Sherry Jarvis, Heart in Your Hand Horsemanship - May 11, 2021
Nebraska Women in Agriculture
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05/12/2021
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Sherry Jarvis from Burwell, NE started Heart in Your Hand Horsemanship in 2003, training horses and teaching horsemanship clinics across the country. She decided she wanted to stay home more often so she built Horse Lover’s Bunkhouse where guests can bring their own horses or lease the ranch horses for lessons and trail rides. With access to over 100,000 acres in the beautiful sandhills the trails are peaceful and scenic with no roads or power lines, just cattle, coyotes, deer, birds, and lots of frogs along the natural lakes. Sherry is also an inspirational speaker mostly for Christian women’s groups and churches. She is an author. Her first book is Win Your Horse’s Heart and she is currently working on finishing a couple more. Since Sherry is a retired school teacher she still loves teaching and in 2021 created an online coaching program for women in the 2nd half of life to help slow down premature aging by phasing out things from diet, lifestyle and thinking which accelerate aging.
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- [00:00:09.809]brittany.fulton@unl.edu: Good evening everyone i'm Brittany Bolton, the extension assistant at the rascal women Eric holder Program.
- [00:00:14.849]brittany.fulton@unl.edu: Thanks for joining us today this is open for business, a webinar series that focuses on female agribusiness entrepreneurs, on the second Tuesday of the month.
- [00:00:23.010]brittany.fulton@unl.edu: will feature nebraska women Eric Walter to show their grit and determination as they share their stories about how they've overcome business shocks.
- [00:00:29.520]brittany.fulton@unl.edu: During our time together, please use the chat box located at the bottom of your screen to ask questions will address those questions as time allows.
- [00:00:36.840]brittany.fulton@unl.edu: Today we have sherry jarvis from burwell nebraska who started heart in your hand horsemanship in 2003 training courses in teaching horsemanship clinics across the country.
- [00:00:46.800]brittany.fulton@unl.edu: She decided she wanted to stay home more often so she belt horse lovers bunkhouse for guests can bring their horses, or at least the ranch house for lessons and trail rides.
- [00:00:55.230]brittany.fulton@unl.edu: with access to over 100,000 acres in the beautiful sandals the trails are peaceful and scenic with no roads or power lines just cow coyotes dear birds and lots of frogs along the natural lights.
- [00:01:06.000]brittany.fulton@unl.edu: sherry, is also an inspirational speaker mostly for Christian women's groups and churches she's an author her first book is when your horses heart and she's currently working on finishing a few more.
- [00:01:16.140]brittany.fulton@unl.edu: than sherry is a retired schoolteacher she's still us teaching in 2021 created an online coaching program for women and their second half of life to help slow down premature aging by phasing out things from diet lifestyle and thinking which accelerates age thanks for joining us sherry.
- [00:01:32.700]Sherry Jarvis: Thank you for having me i'm excited to be here.
- [00:01:36.570]brittany.fulton@unl.edu: Okay we're excited you're here we're just going to jump right into this and I just want you to go ahead and tell us about yourself and your background.
- [00:01:43.680]Sherry Jarvis: Okay i'm sure jarvis I actually was born in Lincoln when my dad was in college and then he moved back to work on a ranch here by burwell nebraska where he and my mom were both born and then after college I got a teaching degree and worked at a cattle ranch out in.
- [00:02:06.270]Sherry Jarvis: North of Whitman but I was a schoolteacher, but I also helped him train they're cutting horses so.
- [00:02:13.800]Sherry Jarvis: I have always been in horses and teaching, it seems like most of my life and either teaching or teaching horses or teaching people and.
- [00:02:25.020]Sherry Jarvis: So about let's say be 17 years ago now, I moved all over I moved I lived in Montana and Texas and wyoming and Nevada.
- [00:02:35.820]Sherry Jarvis: But 17 years ago I moved back because my parents are aging and just needed some help.
- [00:02:43.260]Sherry Jarvis: You know, to support them and I did get a teaching job and a little one room school here and there, burwell they still had those little K one room schools.
- [00:02:54.150]Sherry Jarvis: And only taught there two years, because then they close them all and consolidated and they would have given me a job in burwell but I went Oh, what the heck i'm just going to quit and do my own thing so that's kind of how I got started with my business.
- [00:03:09.240]brittany.fulton@unl.edu: Great sharing let's just talk about hard your hand horsemanship tell us how you got started.
- [00:03:14.310]Sherry Jarvis: Okay, well, I kind of got the start of it there for you actually if I back up a little bit when I before I quit my teaching job.
- [00:03:22.260]Sherry Jarvis: back when I was in wyoming I started going in the 90s horsemanship clinics became very popular.
- [00:03:29.820]Sherry Jarvis: And so I started going to some horsemanship clinics i've been riding my horses all my life, in fact I just got in from writing a little bit ago so that's why my hat on because.
- [00:03:39.120]Sherry Jarvis: I have had air i've been writing for it, since eight o'clock this morning anyway i'm in wyoming I went to a lot of horsemanship clinics and.
- [00:03:48.540]Sherry Jarvis: I was pretty shocked that I had been riding all my life, and there was a lot of things, I still didn't know because you just don't know what you don't know.
- [00:03:57.390]Sherry Jarvis: So I started going to those clinics and always just like wow I can do a lot more stuff with my horses now so when I moved to nebraska and I was teaching school.
- [00:04:08.340]Sherry Jarvis: There was a nebraska horse Expo every year, and it was by the nebraska horse Council and they don't even have it anymore, but I, I called up this man and.
- [00:04:19.020]Sherry Jarvis: That was there and I just kept bugging him I was still teaching school and I kept bugging him and bugging me and I was just persistent I said I want to do a demonstration, I want to do a demonstration, well, we already.
- [00:04:27.930]Sherry Jarvis: Know i'm going to do a demonstration and I just kept bugging him and bugging him until you finally let me do a demonstration, he said, the only reason I let you because you were so persistent.
- [00:04:39.810]Sherry Jarvis: And so that's kind of how my business was born, because I wanted to do this demonstration at the past horse Expo and nobody had heard of me, nobody knew me or anything as I just moved back and so.
- [00:04:55.350]Sherry Jarvis: I did a brown bear back and bridle this demonstration and the liberty demonstration with my horse on the ground where I didn't have a halter anything on him.
- [00:05:02.970]Sherry Jarvis: And all of these women kept coming up to me afterwards and saying, I want to be confident, like you, and that we're just coming confident confident confident.
- [00:05:13.860]Sherry Jarvis: And so I went home and I started stretching out on paper, how I could have a women's confidence leadership camp.
- [00:05:22.560]Sherry Jarvis: And so, my first camp had 12 girls in it, and my cousin and i'm sure that a lot of people who are listening have heard of kalmus outfitters.
- [00:05:35.700]Sherry Jarvis: they're very they're very famous in nebraska they just want some kind of award for environmental agriculture friendly ranch they're really famous and they're my cousins.
- [00:05:47.340]Sherry Jarvis: And that was back before they hardly had any business, and so I rented their lodges and their cabins and had my first camps there, and so I developed confident leadership camp.
- [00:06:02.790]Sherry Jarvis: So that's how I got started, and then the school closed, and so, then I just said, oh what the heck i'm just gonna quit and do this full time.
- [00:06:13.170]Sherry Jarvis: that's how I got started.
- [00:06:15.030]brittany.fulton@unl.edu: So what did you do.
- [00:06:19.620]Sherry Jarvis: Well, we did a lot of groundwork, and we did classroom sessions as well and.
- [00:06:26.790]Sherry Jarvis: A lot of them were not confident to like go out on a big trail rider most of these women were from Lincoln in omaha they'd only written their horses in arenas and some of them had had accidents and.
- [00:06:40.560]Sherry Jarvis: So we, the first time I never forget the first time we just let our horses out on a trail ride, and when they saw that big wide open space.
- [00:06:51.750]Sherry Jarvis: With sand hills, they were just freaked out, and so it was a couple of days before they actually got on and road, but we did.
- [00:07:02.880]Sherry Jarvis: Lots of.
- [00:07:05.520]Sherry Jarvis: exercises, to help them overcome their fears and stuff before they were even on their horses in In fact I just had a lady here, who was here for five days, she just left this afternoon and after she left and I kept on another horse.
- [00:07:19.410]Sherry Jarvis: Ending for another woman and this woman who was here for five days, she had had a bad she's 70 and she had a bad accident last September and.
- [00:07:30.270]Sherry Jarvis: God blaine brain bleed and a bunch of broken bones, and she hadn't written since last September so she came for the five days to get her confidence back and get back on her horses, so a lot of them all ride their horses for them first, and you know, and we do lots of praying to.
- [00:07:49.980]brittany.fulton@unl.edu: afraid.
- [00:07:51.990]Sherry Jarvis: yeah.
- [00:07:53.550]Sherry Jarvis: So.
- [00:07:54.900]brittany.fulton@unl.edu: Go ahead.
- [00:07:55.740]Sherry Jarvis: Well then, the confidence camps, not everybody wanted to come out there, so I started.
- [00:08:01.800]Sherry Jarvis: traveling the first seven years, I went to omaha and Lincoln and just went from barn the barn and house house and help people with their horses and tell my name really got out there, I kept doing the Expos every year.
- [00:08:15.510]Sherry Jarvis: And you know, like all businesses, they kind of evolve as they they go along, and I traveled to some other states and gave clinics, but traveling is not just my cup of tea.
- [00:08:29.130]Sherry Jarvis: But it really helped me and my husband it wasn't his cup of tea, that I was gone all the time either, and so it really, but it really helped get my name out there and showed people that I could really help them and do.
- [00:08:42.720]Sherry Jarvis: What I said I could do, and so, then kalmus outfitters started getting really busy, and I had to have like a reservation, a year in advance, so I said well i'm going to build my own place so.
- [00:08:55.680]Sherry Jarvis: Then one of my friends my clients actually was her husband was a contractor in Lincoln and he had this.
- [00:09:04.920]Sherry Jarvis: office building that was for his one of his contract sites and they said well we'll sell it to you and we'll even deliver it to you, and they just gave me the deal of the century on it.
- [00:09:16.800]Sherry Jarvis: And I I didn't even ask him for it and it just businesses just kind of have to.
- [00:09:23.100]Sherry Jarvis: They evolve and it was the biggest blessing I ever had because I know have horse lovers bunkhouse in conjunction with hard in your hand horsemanship.
- [00:09:32.040]Sherry Jarvis: And people come here and that like share, and she was here for five days and a lot of times they'll bring their horse, I have another horse here that a woman.
- [00:09:42.840]Sherry Jarvis: He also had an accident and then she bought this new horse and so she just wants me to do a tune up on the horse and after I have a for a couple weeks, then she'll come for lessons.
- [00:09:52.380]Sherry Jarvis: So they just stay in my horse lovers bunkhouse they bring their horses and then it evolved after that again into my sister.
- [00:10:01.920]Sherry Jarvis: works on a ranch called lazy nine, and it has 60,000 acres that it's right next door to kalmus outfitters which has 30,000 acres.
- [00:10:12.060]Sherry Jarvis: And so people just wanted to come and try ride, maybe that.
- [00:10:16.350]Sherry Jarvis: already had a horse and need to help their confidence and so now people come and stand so first lovers bunkhouse and I just picked out on thrill rides as well, so it and then I decided well.
- [00:10:29.640]Sherry Jarvis: When I don't have horse people here, I could put it on airbnb so I put it on airbnb and now I have people come that don't even know how to ride a horse and I take them try writing so I am super duper busy i'm booked all the time between now and October.
- [00:10:47.610]Sherry Jarvis: So it just evolves.
- [00:10:49.650]brittany.fulton@unl.edu: yeah no that's great that's that's a good business that keeps evolving that's awesome.
- [00:10:54.870]brittany.fulton@unl.edu: let's kind of talk about some of the business shocks.
- [00:10:57.240]brittany.fulton@unl.edu: You know, you talked earlier last week, you had said, your face to a business shock tell me about that.
- [00:11:04.920]Sherry Jarvis: Well, the biggest big miss business shocked probably was um, as I told you, I moved back here to take care of my parents so.
- [00:11:14.850]Sherry Jarvis: Last May my dad died and a year ago July my mom died, they were like 11 months apart, but for like three years prior to that they were needing a lot of help.
- [00:11:30.180]Sherry Jarvis: And just meeting lots of doctors appointments and, of course, when you live in burwell doctor's appointments are far away like he went clear to York for his.
- [00:11:42.120]Sherry Jarvis: parkinson's doctor and then we would go to grand island and carney and so it's just lots of traveling you know.
- [00:11:49.830]Sherry Jarvis: So there was a lot of time that was taken to take care of them, and so that was the most the biggest shock and it lasted for about two and a half, three years, where it was there was really a big time crunch.
- [00:12:10.110]brittany.fulton@unl.edu: So just a reminder to everyone if you've got questions go ahead and drop them in the chat box and we did have a question come in and it's how did you deal with liability of the horses and.
- [00:12:20.160]Sherry Jarvis: airbnb yeah I use that for sure and ECHO sure is basically for exactly what I do, and then, of course, I have signs.
- [00:12:33.570]Sherry Jarvis: up for the liability and you can what you use I got my signs I don't know where you can get them now, but nebraska horse Council used to sell them, and it has the the the.
- [00:12:44.730]Sherry Jarvis: Number of the law and everything in nebraska for horse liabilities Oh, you have your signs and then, of course, I have them sign liabilities for riding the horses and then it said, also for your airbnb.
- [00:12:57.810]Sherry Jarvis: I also have a liability for people that come because not everybody for airbnb because we have common.
- [00:13:05.490]Sherry Jarvis: reservoir here so some of the people that come just go to the lake they don't even ride my horses and that's Okay, too, but I have a liability form for them to sign us well.
- [00:13:16.950]Sherry Jarvis: i'm basically just says, because you know when you're out in the country here there are wild animals, you know if they're playing around out at night.
- [00:13:29.130]Sherry Jarvis: And there's not like sidewalks and concrete I don't have sidewalks and concrete and so the liability basically just says, you know we have uneven ground here and and I do have.
- [00:13:40.890]Sherry Jarvis: Security lights and stuff but still it's still dark through than what they're used to, and so I have a liability to sign just for staying in the bunkhouse.
- [00:13:52.710]Sherry Jarvis: And now, on the liability, it says, also, that if they're not coming to ride or even if they are, they cannot be with any of us livestock unsupervised.
- [00:14:04.230]Sherry Jarvis: So, and then I have a list of rules that I put on the walls in the bunkhouse and kind of go over that with them when they come, so I hope that answers your question.
- [00:14:13.050]brittany.fulton@unl.edu: I think you did a great job.
- [00:14:15.720]brittany.fulton@unl.edu: So my next question for you is you know you have all these people coming on to the ranch riding horses, or even just staying for the airbnb Are you concerned about biosecurity and other like course diseases coming to the ranch and it like, how do you deal with that today.
- [00:14:31.290]Sherry Jarvis: Oh that's a good question.
- [00:14:32.730]Sherry Jarvis: No, I pretty much every just make sure that everybody has their health, certificates and and they're.
- [00:14:40.770]Sherry Jarvis: shocked up to date.
- [00:14:42.960]Sherry Jarvis: I haven't had a problem, yet you know I make I do not let their horses drink out of.
- [00:14:51.510]Sherry Jarvis: The same tanks, they have to bring buckets and they have to bring their own buckets I don't provide buckets so I haven't ever had a problem, yet.
- [00:15:00.570]brittany.fulton@unl.edu: Okay.
- [00:15:01.410]brittany.fulton@unl.edu: Well that's great um so kind of going back to these business shocks that we were talking about.
- [00:15:08.220]brittany.fulton@unl.edu: You know, helping your aging parents and what did that teach you, and how are you going to prepare for maybe a next business shock, you know you don't we never know what's going to come at us, but.
- [00:15:17.760]brittany.fulton@unl.edu: What did that teach you or.
- [00:15:21.120]Sherry Jarvis: Well, the main thing it taught me was how to really keep a tight schedule.
- [00:15:29.220]Sherry Jarvis: and stick with it and the hardest part really was um you know.
- [00:15:34.950]Sherry Jarvis: I make sure that everybody knows when they're scheduled and what time they're coming and what time they're leaving because I have to.
- [00:15:41.550]Sherry Jarvis: You know if they they needed to leave by one o'clock because I needed to get the car and take mom and dad to grand island for appointment at three o'clock you know.
- [00:15:49.290]Sherry Jarvis: But unfortunately you can't control people, you can just tell them, so I tried to be a really good communicator about what there, but you still have people that cancel and change their mind and all of that, but.
- [00:16:03.270]Sherry Jarvis: It really taught me to to keep a schedule and right and I keep a schedule on my website as well and I always send reminders to people and that helped, because without everybody keeping their schedule, it was just my impossible, so it really helped me with time management.
- [00:16:25.320]brittany.fulton@unl.edu: Perfect you know, last year was not very ordinary here, you know coven happens, most people weren't traveling did that affect you at all.
- [00:16:35.640]Sherry Jarvis: It was the busiest year I ever had.
- [00:16:38.610]Sherry Jarvis: I think people were just wanting to get out and this year is I am totally booked every weekend between April 1 and November 1.
- [00:16:48.330]Sherry Jarvis: every weekend i'm not booked all during the weeks, but in may only have three days off and in June, I only have three days off July i'm only booked in the weekends and August, right now, but I think people were just wanting to get out and it did not.
- [00:17:05.280]Sherry Jarvis: The only thing is, I did hire extra help last year to make sure we sanitize everything in between people and stuff so I couldn't really keep up with that by myself, so I did have to get extra help.
- [00:17:22.080]brittany.fulton@unl.edu: yeah it's it's interesting how that played out i'm glad that you were super busy, and I didn't impact you negatively that's that's really great to hear.
- [00:17:32.850]brittany.fulton@unl.edu: So let's kind of talk about being a female in the ag industry and what challenges have you faced starting your business or any of that have you seen any any things like that.
- [00:17:43.560]Sherry Jarvis: sure if, when I started, I was doing clinics and like I said and i'm.
- [00:17:52.170]Sherry Jarvis: The the horse world as far as horse trainers is dominated by men absolutely and they get a lot more.
- [00:18:04.140]Sherry Jarvis: I don't know if I can say respect but and a lot more people come into them because they're cowboys you know.
- [00:18:12.660]Sherry Jarvis: And, but um I just looked at the positive side of that I rarely had men come to my any of my clinics once in a while a husband would come with the wife and once in a while a husband will come with his wife here for trial writing but.
- [00:18:30.240]Sherry Jarvis: Men just weren't interested in learning from me.
- [00:18:33.990]Sherry Jarvis: And I just went that's Okay, you know what there's a little plenty of women out there that are, and so I you know, even though they.
- [00:18:42.240]Sherry Jarvis: That was a challenge, I just said Oh well, there's more women out there, probably that need me anyway, so that has been a little bit harder and like I said getting into the Expos because most all the demonstrators and stuff were men.
- [00:18:59.610]brittany.fulton@unl.edu: Interesting yeah I, like you said there's a lot of women who, who need you, and I think you found your your perfect.
- [00:19:07.800]brittany.fulton@unl.edu: right there that's.
- [00:19:08.850]Sherry Jarvis: yeah and.
- [00:19:09.660]Sherry Jarvis: that's one thing I remember.
- [00:19:12.090]Sherry Jarvis: That I went to quite a few of like the nebraska Chamber I don't know what your organization was when I first started, I went to a lot of their business seminars about business and.
- [00:19:25.380]Sherry Jarvis: And one of the things they said they that I remembered really clearly was they said how are you going to stand out.
- [00:19:33.360]Sherry Jarvis: From the rest of the people that are doing something similar to you, and when I first started, I was mainly just doing the horse training and lessons I started a lot of horses and stuff but.
- [00:19:46.800]Sherry Jarvis: The way that I decided to stand out different was to be accessible and available.
- [00:19:54.840]Sherry Jarvis: After the clinic because most men conditions they come to town they take your money they leave and you never hear from them again.
- [00:20:03.300]Sherry Jarvis: So I got an email list I did blogs, and I would send them my blog links and I did some online stuff with them.
- [00:20:11.760]Sherry Jarvis: And I said, if you've been to my clinic you got my phone number, and if you ever have a problem you call me.
- [00:20:18.660]Sherry Jarvis: And so I made myself, accessible and available where they weren't it's just come to town take your money leave.
- [00:20:26.130]Sherry Jarvis: And that's how I said i'm going to be different that that special touch of customer service, and it really has paid off and.
- [00:20:33.240]Sherry Jarvis: And then, when I would when I was traveling all around doing lessons with everybody before I got my bunk house.
- [00:20:39.210]Sherry Jarvis: Every time i'd come home i'd write him a little note and send it to them in the mail and telling them all the good things they did, and all the things they needed to remember that that they weren't quite up to snuff yet.
- [00:20:51.360]Sherry Jarvis: And one girl said because i'd go to the same people a lot over those seven years and I went every month for seven years, I went every month to Lincoln on omaha given going from Marina del rey and I was a traveling dreamer.
- [00:21:04.950]Sherry Jarvis: How saddle will travel I just had a little subaru car I didn't even take a horse with me because I would train their horses, you know and but anyway, I had that special touch that and one girl said I saved every one of those notes you sent me cherry.
- [00:21:22.530]Sherry Jarvis: So that's something that I did to stand out.
- [00:21:26.730]brittany.fulton@unl.edu: that's awesome I am with you on that that little special touch really goes a long way, it makes a huge difference um so like you said you kind of rely on word of mouth for their advertising and.
- [00:21:37.830]brittany.fulton@unl.edu: Again, people, but do you do any other and advertising.
- [00:21:40.800]Sherry Jarvis: Oh yeah I do for a while, when I was doing the clinics, we you know if I was going to go to a different town like linkedin or something we would do.
- [00:21:48.570]Sherry Jarvis: Advertising in the paper you know there's a clinician coming to town really never got much from it, but our local Chamber has an escape magazine and i'm in the Chamber, and they do different.
- [00:21:59.490]Sherry Jarvis: Advertising and I I use them and then I have website, I have a website heart your hand and then one for horse lovers on cows and then airbnb, of course, has its own like website and then, I have a Facebook page and.
- [00:22:15.540]Sherry Jarvis: blog and I do get lots of business from Facebook I go to different women's bike there's aging horse women international over the hill horse women.
- [00:22:26.910]Sherry Jarvis: eggs with nags courageous horse riders I join those groups and like yesterday I posted pictures of Sharon saying hey she's been here for days look they're riding because after her horse accident and there is like.
- [00:22:43.290]Sherry Jarvis: So I spilled on Facebook doing connections that way to.
- [00:22:49.980]brittany.fulton@unl.edu: social media is a great tool, I mean network with so many people and reach so many different people that you might not reach any other way, so I I think it's such a neat tool to use for businesses i'm glad you're using that that's.
- [00:23:02.220]Sherry Jarvis: An and it's gotten.
- [00:23:03.750]Sherry Jarvis: i've had people come to ride with me from Florida to or again from both coasts so that's pretty cool and some of them bring their own horse some come to ride mine but.
- [00:23:17.010]Sherry Jarvis: And then I did do internships for a while, when I was starting lots of colts i'm 63 so I just do tune ups now I don't need to start any more cold.
- [00:23:26.700]Sherry Jarvis: But when I was, I had a interns coming young girls that want to learn how to train horses and i'd take a bunch of horses and we started together and that was pretty fun to now did I did.
- [00:23:38.910]brittany.fulton@unl.edu: Where did you find your interns that did you find out through the college or did you kind of just put out an ad.
- [00:23:45.030]Sherry Jarvis: Some of them came from curtis because they require them to do an internship and I had to fill out the forms for him and everything through the college for their credit and.
- [00:23:54.270]Sherry Jarvis: and on when they came for an internship we didn't just do horses, I talked to him about business and personal service to your customers and how to deal with the people and stuff like that, too, so I did more than just forces.
- [00:24:10.500]brittany.fulton@unl.edu: still doing interns or.
- [00:24:12.120]Sherry Jarvis: I haven't done an intern since for three years since mom and dad got sick I just didn't have time to do it.
- [00:24:18.750]Sherry Jarvis: And so I haven't really pursued it in the last three years, but now they're both gone I might do that again sometime but that's another part of the shock there's just some things you gotta cut out for a little bit.
- [00:24:31.260]Sherry Jarvis: And then maybe you can bring him back later, but I just didn't have time to do that.
- [00:24:35.850]brittany.fulton@unl.edu: yeah that makes that makes total sense so kind of going back to the airbnb stuff and having people come to the bunkhouse.
- [00:24:43.500]brittany.fulton@unl.edu: And you said you're busy do you kind of have like a maximum of people that can come in a month in a week, how do you figure out like what the perfect capacity is for a month.
- [00:24:55.050]Sherry Jarvis: um well i'm a little overbooked and and in July, or no May and June in July i'm only on the weekends.
- [00:25:06.900]Sherry Jarvis: I don't like to do back to backs where they're coming the same day as they're leaving.
- [00:25:13.620]Sherry Jarvis: me when groups, leaving and I know it's coming out on leaves me out an hour or two to clean up and and stuff and I do have a few back to backs like that this month, but I hire help to help me then.
- [00:25:28.200]Sherry Jarvis: But I don't like to do back to back so perfect is if there's you know 24 hour period before when Lynn leaves and one comes that's the best for me.
- [00:25:38.820]Sherry Jarvis: And I you know I I do stay pretty busy in the summertime but I look at it like hey I don't work all winter yes that's what I do my author stuff I write my books and I did my online courses.
- [00:25:53.040]brittany.fulton@unl.edu: That tell us a little bit more about your book that you've written and maybe if you can give us a little insight to some of the new books that you're working on.
- [00:25:59.970]Sherry Jarvis: Oh okay well that my book is called when your horses heart and be a better horseman and it's just like books or chapters of horses that i've had and the lessons they taught me.
- [00:26:13.530]Sherry Jarvis: And there's a couple of books about building your confidence and overcoming your fears because i'm really good at helping people with that so.
- [00:26:24.300]Sherry Jarvis: that's a little bit about my book, and my new books.
- [00:26:29.040]Sherry Jarvis: One is called, is it spring yet and it's kind of that journey of real the shock of the really hard time of working through trying to run my business.
- [00:26:41.130]Sherry Jarvis: and working with my parents like it was like is it ever going to be speaking is this ever going to be over so it's that's what that's about who i'm getting all choked up on that one.
- [00:26:56.880]brittany.fulton@unl.edu: No sound great where can we where can we get those.
- [00:27:00.120]brittany.fulton@unl.edu: folks if anyone's interested.
- [00:27:02.400]Sherry Jarvis: That One the one the last one is not quite done yet, but my website is www dot heart in your hand calm and i'm my book covers right on the homepage of that, and you know you can order it straight from me or there's a link there that takes you to Amazon, and you can get an offer Amazon.
- [00:27:23.490]brittany.fulton@unl.edu: Perfect um you know earlier when we were talking before we started the webinar, you said that you guys are really driving burwell you know that to me that's a pretty big business shock.
- [00:27:34.560]brittany.fulton@unl.edu: How are you going to deal with a drought this year.
- [00:27:37.770]Sherry Jarvis: yeah that is a tough one i'm.
- [00:27:43.380]Sherry Jarvis: Hope i'm going to make enough money to.
- [00:27:46.830]Sherry Jarvis: have to buy more a and is going to be more expensive, so I guess i'm just going to have.
- [00:27:53.610]Sherry Jarvis: You know, really budget and watch where i'm spending so that I have enough money to get able to feed all my horses this year and then, as far as out there, riding on the ranch's the two ranches that we ride on a lot.
- [00:28:09.840]Sherry Jarvis: yeah okay.
- [00:28:12.720]Sherry Jarvis: i'm just going to be really careful most of the people that I take out riding I don't allow them to smoke or drink or anything like that, so you know we'd want to be really careful.
- [00:28:23.700]Sherry Jarvis: about that, when we're out there, but most of them I don't let them smoke or drink when we're writing so mainly is budgeting to probably have to buy some hey this year because I don't know much pasture left already.
- [00:28:39.660]brittany.fulton@unl.edu: All just pray that you get some some kind of moisture up there here soon.
- [00:28:43.230]Sherry Jarvis: yeah and.
- [00:28:47.250]Sherry Jarvis: yeah.
- [00:28:50.640]brittany.fulton@unl.edu: i'm.
- [00:28:52.350]brittany.fulton@unl.edu: Sharing what kind of advice would you give to someone who's wanting to start a business, whether it's something with horses, or some other kind of business.
- [00:29:00.570]Sherry Jarvis: mm hmm yep um Well, first of all, is it was one of your questions that you didn't ask me yet.
- [00:29:09.210]Sherry Jarvis: But you gotta kind of test the market is there really a market for that and I knew there was a market for that, because of this Expo hundreds of these women just kept coming up to me and say I want that.
- [00:29:22.290]Sherry Jarvis: I would just get their name and their phone number, you know and.
- [00:29:26.400]Sherry Jarvis: You do you, is it a niche that people are willing to pay for I mean you got to test a little bit to see what's out there to see if people are really going to want what you have.
- [00:29:38.190]Sherry Jarvis: And what is the competition and, as far as in nebraska I had no competition, I mean there were people that did dressage and raining and and those kinds of training, but none that had.
- [00:29:51.630]Sherry Jarvis: And there's a big market, I found out I got on different social media places and stuff and there was, and that was back when it was Yahoo groups it wasn't even Facebook didn't even exist yet.
- [00:30:05.490]Sherry Jarvis: And I would get on these Yahoo groups and there's all these women that were getting retired.
- [00:30:11.340]Sherry Jarvis: Their kids left column, and they wanted their first horse and and they really didn't know anything about horsemanship and I grew up on the ranch and riding horses, and so there was a huge need out there and.
- [00:30:26.820]Sherry Jarvis: I wouldn't have probably been able to be as successful as I was, if that if there wasn't that niche to feel.
- [00:30:37.740]brittany.fulton@unl.edu: Sharing sure you mentioned you work on online courses throughout the winter time while you're not really doing trail rides talk to me about what are those online courses.
- [00:30:45.990]Sherry Jarvis: Well, I have a horse online course to that.
- [00:30:51.450]Sherry Jarvis: Has videos of me doing horse stuff and then exercises for them to to go and practice and lessons, but I use my teaching background all the time, because I got a teaching degree and so.
- [00:31:06.900]Sherry Jarvis: I love writing lesson plans and given people homework, so I have the horse one, and then I recently, because most of the women that are in my niche.
- [00:31:21.390]Sherry Jarvis: are most of them are, at least in their late 40s to their 70s, because they're the ones that want to come to me because their kids are gone and they got their horse and they want to start writing now.
- [00:31:35.010]Sherry Jarvis: And so, then they're starting to have these health issues and they're starting to have aches and pains when they're riding and i'm 63 and I still don't man i'm still going strong.
- [00:31:45.000]Sherry Jarvis: In fact, I remember a few years ago, when I have my interns like I jumped over a fence real fast, because I hearst force was to get out at hurt, and I mean I just flew over the fence and this little entertained you just look like this just present me for a long time.
- [00:31:59.010]Sherry Jarvis: So what's wrong she says you're older than my mom and I can imagine my mom doing that.
- [00:32:06.030]Sherry Jarvis: So I do live a very healthy lifestyle and so it just flew in there's my niche again having another need that I could fill and so.
- [00:32:20.610]Sherry Jarvis: I just did all my research and I started a program called the best is yet to come just because you're aging doesn't mean you can't ride your horse and it was really inspired by a woman who lives out in.
- [00:32:33.510]Sherry Jarvis: wyoming she's in her 80s, they still live on a huge ranch out there she's still rides her horse and she's on no meds.
- [00:32:42.810]Sherry Jarvis: And it's just amazing and she was my inspiration and she taught me a lot about health and how to be healthier and I just like look at her as my inspiration and i'm just like What would it be like you Alice when i'm at some and.
- [00:32:57.690]Sherry Jarvis: So that's my new program is called the best is yet to come in it's the online course where, again I just like horse fun I have videos and I have.
- [00:33:07.950]Sherry Jarvis: homework for them with powerful questions for them to ask themselves and practical tips and i'm big on, especially with the confidence camps and the is making decrease about yourself.
- [00:33:21.630]Sherry Jarvis: decreeing don't decree i'm old and decrepit and i'm not going to build a ride my horse next week, no let's not decree that let's decreed that i'm healthy and fit and i'm doing the things that are going to make me healthy and fit and i'm going to be wrapping my fourth column ad.
- [00:33:39.540]Sherry Jarvis: And so I teach a lot about decrease as well, so these women just needed an extra support of how to keep themselves in shape for their writing and it just fit together, like a glove.
- [00:33:53.250]brittany.fulton@unl.edu: awesome I love your positive attitude about this, I think it's so fun and it's just like a fresher breath there.
- [00:34:02.580]brittany.fulton@unl.edu: You know i'm trying to say.
- [00:34:04.110]brittany.fulton@unl.edu: Yes, but I think it's wonderful how you how you take all this on.
- [00:34:09.000]Sherry Jarvis: And that's The other thing with with them, you know advice I would give to people for businesses, what you said is.
- [00:34:16.740]Sherry Jarvis: don't look at the problems as a Big Mountain it's just a stepping stone that you have to figure out the solution to.
- [00:34:24.360]Sherry Jarvis: there's always a positive answer for it, you know, I was tired of traveling and all of a sudden, I got my bunk House you know he does.
- [00:34:32.430]Sherry Jarvis: Every there's a solution to every problem in your business, but you got to be looking at the positive side for the solutions if you're just like oh no like what's happening, then it's probably not going to work out as good.
- [00:34:47.820]brittany.fulton@unl.edu: Yes, I would 100% agree with that i'm.
- [00:34:52.740]brittany.fulton@unl.edu: Sure you've been doing this for quite a few years now and.
- [00:34:55.110]Sherry Jarvis: yep.
- [00:34:55.620]brittany.fulton@unl.edu: what's your favorite thing that you do here to here, out of all the things you mentioned, you know what's that one thing that just keeps you really going.
- [00:35:06.270]Sherry Jarvis: The second put me.
- [00:35:08.580]Sherry Jarvis: Every time on zoom.
- [00:35:11.460]Sherry Jarvis: After a while I can't hear anymore, unless I put my earbuds on So what is the favorite thing I do is that.
- [00:35:16.980]brittany.fulton@unl.edu: Was the question was yeah.
- [00:35:18.180]brittany.fulton@unl.edu: And it keeps you can I can hear you.
- [00:35:20.280]um.
- [00:35:22.320]Sherry Jarvis: Well, my favorite thing I do is sharing the peaceful.
- [00:35:30.570]Sherry Jarvis: stillness.
- [00:35:33.540]Sherry Jarvis: Of the sandhills whether it's a person that i've built up their confidence or ones that just want to come ride there's just something about out there in those hills that just gives your soul peace and joy and to watch them just go.
- [00:35:54.300]Sherry Jarvis: wow this is so wonderful and it's easy riding it's not like you know, right in the mountains, where there's cliffs and it's easy ride and just seeing people just be so at peace and relaxed and having such a good time that that's the best part.
- [00:36:12.240]Sherry Jarvis: it's there's no amount of money that can.
- [00:36:16.830]Sherry Jarvis: can give me more satisfaction than that.
- [00:36:20.940]brittany.fulton@unl.edu: sounds awesome the sandals or just a beautiful place like.
- [00:36:24.120]brittany.fulton@unl.edu: yeah a place like um I think.
- [00:36:27.840]brittany.fulton@unl.edu: um let's see here well what other questions do I have for you, if you got questions drop them in the chat box and we'll get we'll answer them as soon as we can.
- [00:36:38.250]brittany.fulton@unl.edu: assure you kind of touched on this a little bit, you said you did a lot of research kind of leading up to starting your business.
- [00:36:44.430]brittany.fulton@unl.edu: let's talk about that a little bit more maybe specifics earlier, you said you joined a lot of different kind of courses and you kind of do your own research and education let's talk more about that mm hmm.
- [00:36:56.640]Sherry Jarvis: Well, I knew I had the niche after that, after that first Expo and a lot of it went from word of mouth after that, but I kept educating myself.
- [00:37:10.410]Sherry Jarvis: Even so, and I think that's another part of it is so important for people getting started in business, once you see that you have a niche and you've tested it to see you know I would I did pull.
- [00:37:24.870]Sherry Jarvis: The next year I went to the Expo and I had all these sheets of paper, I had hundreds of them.
- [00:37:29.670]Sherry Jarvis: And I just went around, even if they weren't at my booth I went around passing these out and said, would you fill this out for me and just drop it back at my booth later.
- [00:37:37.710]Sherry Jarvis: And it had a list of questions of things that they would like and if they would be willing to do those things, and so I just I did a poll at the Expo and there's hundreds of people at the Expo.
- [00:37:50.430]Sherry Jarvis: So that's one way I tested my market to, and then I went back and I, and I, and now it's old fashioned way on paper you know.
- [00:38:00.360]Sherry Jarvis: So, and then the other thing is I didn't quit my own education, I still went to horsemanship clinics, too, because I always want to improve myself i'm never.
- [00:38:10.680]Sherry Jarvis: The best I can be I can always keep improving so i've written with lot of the best guys in the world and i've spent hundreds and thousands of dollars myself getting educated, but then i've also taken online marketing courses.
- [00:38:26.310]Sherry Jarvis: To to keep marketing and learning about how to one of the things about is honing down your niche it's not just women who ride mine is pretty much women over 40 who need some confidence.
- [00:38:44.340]Sherry Jarvis: And, and you would think that that would make you have less customers, but it it's better to have a sniper approach than a shotgun approach.
- [00:38:56.730]brittany.fulton@unl.edu: I agree with that that's great um what is in store for the future, for you and for your business.
- [00:39:03.480]well.
- [00:39:07.320]Sherry Jarvis: I don't see myself quit and for a long time, I have no desire to retire, even though, like 63 and i'm sure that you know it like we talked about shock.
- [00:39:19.950]Sherry Jarvis: It may evolve again, but for right now just continuing on what i'm what i'm doing and writing more courses and more books, because I love to write and i'm pretty good writer so writing more courses and books and.
- [00:39:37.980]Sherry Jarvis: You know we'll see how long my body holds up to keep doing it, but hey, even if I retire from you know, like, I quote, unquote starting colts and now I just take in tune up horses, but you know just be be open, that it might evolve again and that's okay.
- [00:39:58.110]Sherry Jarvis: Then that's okay I don't I don't have a plan for that, right now, other than to write more courses and books.
- [00:40:06.180]Sherry Jarvis: that's great to go along with.
- [00:40:08.550]brittany.fulton@unl.edu: that's exciting stuff I think sherry tell us, one more time where we can find out more information about you.
- [00:40:15.660]Sherry Jarvis: Well, my website is the easiest i'm also on Facebook, but heart and your hand.com.
- [00:40:25.020]Sherry Jarvis: The other place is Oh, let me look here.
- [00:40:29.220]Sherry Jarvis: I have.
- [00:40:31.230]Sherry Jarvis: A really cool link.
- [00:40:36.180]Sherry Jarvis: Okay, and it's called link tree so it's Li n K te r.
- [00:40:45.870]Sherry Jarvis: dot E slideshare a jarvis and that has all the links to my blog because i'm a podcast to to my blogs my podcasts and all my websites so that's kind of a neat thing that you can look at and it's called yep that's correct whoever type that up perfect.
- [00:41:09.360]Sherry Jarvis: yeah and that's a really good place because I have all my blogs, and my.
- [00:41:13.920]Sherry Jarvis: podcasts and all that stuff on it too.
- [00:41:16.770]brittany.fulton@unl.edu: that's awesome I didn't know you had a podcast that's that's no.
- [00:41:20.520]Sherry Jarvis: mm hmm my podcast is mostly Christian stuff but once in a while I might put some horse stuff up there too.
- [00:41:29.850]brittany.fulton@unl.edu: Great want to check that out for sure all have no other questions.
- [00:41:36.390]brittany.fulton@unl.edu: I just want to thank you, sherry, and thanks everyone for joining us today.
- [00:41:41.040]brittany.fulton@unl.edu: you'll be receiving a short survey in your email and we'd really appreciate your feedback on today's webinar and your input on future sessions, so our next open for business is June 8 at 6:30pm central, and you can find out more information at our website.
- [00:41:59.220]brittany.fulton@unl.edu: dot EDU and if you or someone you know is interested in participating in one of these open for business, you can email us at wi fi@ul.edu.
- [00:42:09.390]brittany.fulton@unl.edu: And in that email include your name or the person's name the business name a short business description and some contact information and we will.
- [00:42:18.990]brittany.fulton@unl.edu: reach out to you, so you can be our next guests, but again thanks for joining us, and thank you, sherry, for being here with us, and I hope to see you guys all next time.
- [00:42:28.470]brittany.fulton@unl.edu: you're so welcome.
- [00:42:29.670]Sherry Jarvis: Thank you for inviting me.
- [00:42:31.140]brittany.fulton@unl.edu: Yes, yeah.
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