Disruptive and Destructive? A Typology of Social Bots in Public Relations

Janica Choong & Prof. Bryan Wang Author
04/01/2021 Added
31 Plays


We set out to challenge the perception that social bots are solely disruptive and destructive. We revisit the definition of social bots in the context of public relations and synthesize various applications of social bots into a new typology that helps PR practitioners better understand the scope of social bots and identify the opportunities and potential for social bots to be used legitimately in PR.

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