Vaccine Promotion Strategies
Now that a vaccine for COVID-19 is on the way, public health officials are gearing up to make sure Americans get immunized. A University of Nebraska-Lincoln expert in health promotion strategy says efforts to encourage Americans to get vaccinated should include both national and local public information campaigns.
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[00:00:02.660]even Herbie Husker promoted safety precautions
[00:00:05.640]to prevent the spread of the Coronavirus.
[00:00:08.410]We have all witnessed this year
[00:00:11.287]that a simple, effective preventive measure,
[00:00:15.510]like wearing a mask by itself, really doesn't save lives and
[00:00:19.770]unless people comply, right?
[00:00:22.240]And misinformation about medical treatment can be dangerous
[00:00:26.360]and even deadly in some cases.
[00:00:29.000]So the message is as important as the cure.
[00:00:33.671]Changmin Yan is an expert in persuasion
[00:00:36.240]and health communication.
[00:00:37.920]With a COVID-19 vaccine on the way,
[00:00:40.550]Yan says it's more important than ever
[00:00:43.130]for public health campaigns to provide a consistent
[00:00:46.150]and authentic voice that also speaks to the needs
[00:00:49.470]of individual communities.
[00:00:51.640]So the national level makes sure you have a simple
[00:00:54.530]and unified message.
[00:00:56.090]The vaccine's safe and it works.
[00:00:58.560]Local messaging is much more nuanced.
[00:01:01.180]You need to rely on local sources,
[00:01:02.989]your primary care doctors, your church leaders,
[00:01:06.460]teachers from your kid's school.
[00:01:08.380]They give you a simplicity.
[00:01:10.160]They help you shape the social norm in your local community.
[00:01:13.810]So the national campaign raise the awareness
[00:01:16.537]of the vaccine's safety and the efficacy,
[00:01:19.150]but the local campaign really delivers actual compliance.
[00:01:22.870]Yan's research provides guidance
[00:01:24.500]on strategic health promotion campaigns
[00:01:26.726]in areas such as obesity and nutrition.
[00:01:29.890]Effective health promotion
[00:01:31.147]and persuasion can make a difference.
[00:01:34.130]What I really want to accomplish is trying
[00:01:36.620]to harness the power of strategic communications
[00:01:40.120]to promote healthy behaviors
[00:01:42.150]and to improve people's quality of life.
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