Jennifer Johnson Jorgensen

MJ Author

03/18/2020 Added

137 Plays

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Jennifer Johnson Jorgensen prepares students for opportunities in the world of fashion design, from textile science to marketing. In this episode of Faculty 101, we look at how her research helps rural retailers and what trends consumers will see over the next decade.

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[00:00:00.118](soft dramatic music) So we are going
[00:00:01.490]to jump into (mumbles). Students in Jennifer Johnson
[00:00:03.948]Jorgensen class are tasked with predicting
[00:00:07.110]what consumers will find in fashion and merchandising
[00:00:09.921]in the next decade.
[00:00:11.750]Sustainability will be the top thing
[00:00:13.760]to be looking out for in the future,
[00:00:15.930]we will see more and more sustainable brands
[00:00:18.480]starting up
[00:00:19.680]and the popularity
[00:00:20.930]of those brands will increase (students mumble).
[00:00:22.890]Dr. Jorgensen prepares students
[00:00:24.930]for a variety of opportunities in the industry.
[00:00:27.870]Our education is very holistic.
[00:00:30.030]So we are teaching everything from men's wear,
[00:00:32.690]women's wear, children's wear.
[00:00:34.620]We're teaching Textile Science.
[00:00:36.350]So everything from the fiber,
[00:00:38.250]all the way to the consumer
[00:00:40.260]and how we would sell to the consumer.
[00:00:42.610]Dr. Jorgensens' research focuses on how consumers
[00:00:45.880]use technology to learn more about products
[00:00:49.320]and she studies the best ways to strengthen
[00:00:52.100]retail in rural areas.
[00:00:54.420]One of the biggest ways that rural retail can survive
[00:00:57.250]is of course creating an experience for the consumer.
[00:01:01.090]Consumer are wanting an experience when they are shopping
[00:01:04.010]in a (mumbles).
[00:01:06.130]On this edition of Faculty 101,
[00:01:08.100]a look at Dr. Jorgensens' background
[00:01:09.835]and how a childhood fascination with barcodes
[00:01:13.650]influenced her career paths.
[00:01:15.168](soft dramatic music)

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Jennifer Johnson Jorgensen

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