Green at Advertising

University Communication Author

02/26/2020 Added

348 Plays

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Chancellor Ronnie Green joins the team at Jacht, a student-run advertising agency.

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[00:00:00.051](motivational pop music)
[00:00:02.390]Oh you might be,
[00:00:03.275]you might be... (Alec and Ronnie laugh)
[00:00:05.790]It's goin' crazy now.
[00:00:07.537](laughs) Do not get that
[00:00:09.740]on camera. Here I'll take it from you.
[00:00:11.279](bright pop music)
[00:00:13.240]So Amy, you were a big part of the
[00:00:15.580]founding of the Jacht Club, 10 years ago?
[00:00:18.430]10 years ago.
[00:00:19.263]What is Jacht?
[00:00:20.790]Jacht is a student-run ad agency and communications firm
[00:00:23.960]that allows students from all over campus
[00:00:25.840]to come together and work for real clients,
[00:00:28.170]for real money, on real deadlines.
[00:00:30.210]You were doin' experiential before experiential was cool.
[00:00:33.240]We are hands on from day one.
[00:00:35.290]We're gonna teach you how to make a boomerang.
[00:00:36.820]All right.
[00:00:37.653]You're gonna hit this button.
[00:00:38.720]One, two, three.
[00:00:42.730]You got it.
[00:00:43.830]You apply to get into the Jacht agency?
[00:00:46.150]Yes, you apply, go through
[00:00:47.700]the interview process just like a job.
[00:00:50.374]A lot of clients have actually
[00:00:51.230]reached out to us because of the reputation
[00:00:53.010]that Jacht has built within the community.
[00:00:55.310]And we're at a point right now
[00:00:56.300]where we're turning away clients.
[00:00:57.800]This decade has really seen an explosion
[00:01:00.120]of student ad agencies, but I believe
[00:01:02.210]Jacht is still unique in that we pay
[00:01:04.170]all our own operating expenses
[00:01:06.200]and we are a small business within
[00:01:08.980]the university's rules and regulations.
[00:01:11.390]We are in the editing room,
[00:01:12.560]as you can see everybody over here.
[00:01:14.300]But today we are going to be working with the Ronin.
[00:01:18.080]Yeah, and you almost kinda gotta like,
[00:01:19.300]ninja walk with it to really get steady footage (laughs).
[00:01:22.793](motivational pop music)
[00:01:24.630]For the first time ever I get to shoot the camera crew.
[00:01:29.040]So as an agency, we work with a lotta internal clients.
[00:01:32.040]So, it's really important for us
[00:01:33.570]to understand the university's brand voice and its meanings.
[00:01:37.490]I think it captures Nebraska
[00:01:39.080]as a state, as an entity really well.
[00:01:41.120]I think it takes into account the character
[00:01:43.850]of the people in the state.
[00:01:45.430]Is that how you would go into a brand
[00:01:47.300]discussion with a client?
[00:01:48.770]Yeah, you definitely do this.
[00:01:49.840]That's what we really pride ourselves on,
[00:01:51.820]to creating a good strategy,
[00:01:53.300]to creating a good brand voice,
[00:01:54.780]before actually making good things
[00:01:56.840]for everybody to see, for the world to see.
[00:01:58.960]You'll be the J and we'll do another one with you in it.
[00:02:01.806]Oh.
[00:02:02.790]Everyone ready?
[00:02:03.685]Yeah.
[00:02:04.518]All right, one, two, three.
[00:02:08.010]Perfect, that did it. (crowd laughing)
[00:02:10.526](laughs) Awesome, that was it right there.
[00:02:13.436]Well look at that.
[00:02:14.446](motivational pop music) (camera shutter clicking)

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Green at Advertising

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