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Husker Connect Advice: On more executive summaries.

College of Business Author
12/20/2019 Added
4 Plays

Description

Learn more about crafting executive summaries for formal business writing. Video courtesy of the College of Business and the Business Career Center.

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  • [00:00:04.660]To me, an effective executive summary
  • [00:00:07.230]should be written after the report has been completed.
  • [00:00:10.260]After you've synthesized and analyzed all the data,
  • [00:00:13.500]and you're able to highlight what your findings are.
  • [00:00:16.360]In short, an executive summary,
  • [00:00:18.210]an effective executive summary, tells me why I should care.
  • [00:00:22.500]Why should I read it.
  • [00:00:24.030]This should tease the reader in saying,
  • [00:00:26.262]we've got some really great stuff in here
  • [00:00:27.660]and go on with that.
  • [00:00:29.580]To me if you're able to craft an executive summary
  • [00:00:31.820]like that, you'll land it 10 out of 10.
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