Final Presentation Communications Team

Tristan Powell Author

08/23/2019 Added

0 Plays

Description

Final Presentation by the Communication team at RFI

Searchable Transcript

Search:

[00:00:00.790]Hello everyone, we are the RFI
[00:00:02.820]communications team.
[00:00:04.060]My name is Tristan Powell.
[00:00:05.690]I'm Sydney Burdick.
[00:00:06.600]My name is Rin Lee.
[00:00:08.080]And this presentation about what we have
[00:00:09.920]accomplished this summer.
[00:00:10.970]I like to start with a quote, that really dives
[00:00:13.300]into my roll in RFI, in the design field.
[00:00:18.377]"You can have brilliant ideas, but if you can't get them
[00:00:20.950]across, your ideas won't get you anywhere."
[00:00:22.840]This doesn't necessarily only apply in the design field,
[00:00:26.580]but also applies in your family, business,
[00:00:29.240]or personal relationship.
[00:00:30.770]Essentially you can have all the resources in the world,
[00:00:33.810]but if you can't effectively communicate them your
[00:00:36.410]ideas won't progress or if you are running a business
[00:00:39.250]you won't make any profit.
[00:00:42.530]So, my name is Rin Lee.
[00:00:46.160]I am a graphic designer for RFI and I'd like
[00:00:49.630]to show you a little bit of what I do and how I do it.
[00:00:54.060]So well start with the RFI logo, our signature look
[00:00:58.430]is the infinity logo, it's very modern and it's very simple.
[00:01:03.550]And the other aspect we have here is the color palettes,
[00:01:08.350]we have the dark green, the light green, and the white.
[00:01:10.840]Which you see all around our banners and our titles.
[00:01:15.490]Those are our primary colors and our secondary colors,
[00:01:18.980]which you don't see a lot, are the gray, blue, and gold.
[00:01:22.970]And those are mostly used in brochures or in types of
[00:01:27.920]newsletters, and you don't see the primary and the
[00:01:31.300]secondary colors together because
[00:01:33.240]we don't want the colors to clash.
[00:01:35.090]And we really want to emphasize on the vibrancy of the
[00:01:38.180]green, in contrast with the white.
[00:01:41.010]So you look at this and you talk to yourself,
[00:01:45.670]if I just take a color from this color pallet and I slap
[00:01:49.940]the logo on to the colors that's basically RFI.
[00:01:54.160]But, kinda of true, not really.
[00:01:58.470]So you forget about the people, the person, and sometimes
[00:02:02.200]they come in groups.
[00:02:03.380]So now you have a lot of people and you also have to
[00:02:06.710]choose the right background.
[00:02:08.840]In this case it's a birds eye view, but sometimes it
[00:02:11.430]can be rural landscape, so now you talk to yourself
[00:02:14.470]how do I fit all these people?
[00:02:16.770]And then add this background into it and still be
[00:02:20.250]able to see the background and the person, and lets
[00:02:22.650]not forget about the colors and how are all these elements
[00:02:26.950]combine together, create a graphic that
[00:02:29.380]really defines what RFI is.
[00:02:32.040]Whether, is it to modern or is this rural enough or
[00:02:35.400]is this diverse enough?
[00:02:37.060]And so I got through this process numerous amount of times
[00:02:42.140]and sometimes I ask myself, if you look at thee top
[00:02:45.180]right corner, that's Tristan.
[00:02:47.350]Sometimes I say Tristan, him pairing with this background
[00:02:52.760]and this blue, is that RFI?
[00:02:55.896]Or can I do Sydney and Tristan?
[00:03:00.120]Is that diverse enough?
[00:03:02.020]So I ask myself a number of these questions, numerous
[00:03:06.310]amount of times, to the point where the words themselves
[00:03:10.520]don't mean words anymore, and the colors
[00:03:13.200]aren't colors anymore.
[00:03:14.650]So, I look at at the word modern, of example, and I see
[00:03:18.860]blue and I look at diversity and I see green.
[00:03:21.940]At this point it's like I'm going crazy.
[00:03:26.920]So what you do at this point, because your essentially
[00:03:29.490]stuck in this cycle, asking yourself what is right
[00:03:31.770]and what is wrong and there is specific right answer.
[00:03:36.170]So what you do at this point is you ask for an outside
[00:03:39.440]perspective, you ask your friends or your coworker,
[00:03:42.900]your peers, your boss.
[00:03:44.380]And these are some of the feedback you get from them,
[00:03:48.770]as we move from the left to the right.
[00:03:51.920]Some of the feedback I get are, so I don't like the
[00:03:55.660]background its to broad there's no city landscape.
[00:03:58.530]This is not what our rural communities look like.
[00:04:01.970]So, I'll be like, okay lets put a color, you can barely
[00:04:06.440]see it now, but essentially the birds eye view, that's nice.
[00:04:12.710]And then someone says, I don't like how dark it is, well
[00:04:16.500]I'll brighten it up but I don't see what you see because
[00:04:19.500]I've been staring at this screen for the past six hours.
[00:04:21.990]And I don't see anything wrong with it, and then you get
[00:04:26.210]to the right, which is the final product.
[00:04:29.310]So you have a little but of everything and in further away
[00:04:33.980]distance you see everything, every detail but if
[00:04:37.480]you walk up close you see the small minute details.
[00:04:40.890]And you ask yourself, so I see these dots, and they
[00:04:45.570]kind of like represent the people in the communities
[00:04:48.190]and you see these lines that intersect them.
[00:04:51.340]So together everything is connected in a way.
[00:04:56.570]So this summer I had the opportunity to work with
[00:05:00.330]these amazing individuals and they are representing
[00:05:04.070]communities with the graphics.
[00:05:10.877]"Social media is not a media.
[00:05:13.010]The key is to listen, engage and build relationships."
[00:05:15.870]one of the goals of our social media is to
[00:05:18.400]build relationships with our audience and to connect
[00:05:21.050]more with our audience and engage with them.
[00:05:25.340]My name is Sydney Burdick, I am the
[00:05:26.890]social media guru at RFI.
[00:05:29.110]One of my projects this summer has been growing our
[00:05:31.780]Instagram, Facebook, Twitter account.
[00:05:34.680]I was able to do so, by over 50 followers, on all
[00:05:37.440]of our accounts.
[00:05:38.900]We also reached our 3K like on Facebook milestone.
[00:05:42.400]We were able to really do that by engaging with our audience
[00:05:45.220]and connecting with them by sharing their post,
[00:05:48.410]retweeting their tweets, liking their Instagrams, as
[00:05:51.300]well as utilizing our Instagram stories to become
[00:05:54.810]a little bit more personal.
[00:05:58.210]So one of my campaigns this summer, was
[00:05:59.850]the academy campaign.
[00:06:01.260]This was my first every social media campaign,
[00:06:04.720]outside of my Ad PR classes at UNL.
[00:06:08.300]This was also one of the first weeks of my
[00:06:10.390]internship and I was completely by myself, Kaitlin
[00:06:12.980]wasn't there with me, so this was also my first real
[00:06:16.800]leadership opportunity.
[00:06:18.030]To be my own leader and to grow.
[00:06:20.840]I was really nervous at first and I didn't really
[00:06:23.270]have a good plan, I was just kind of winging it
[00:06:25.910]when I got there, but I figured it out pretty quickly and
[00:06:30.230]we had really good engagements.
[00:06:31.740]So my plan was to post on Facebook and Instagram every day,
[00:06:35.990]highlights from that day, fun quotes, what everybody like.
[00:06:39.070]And, tweet multiple times a day, live tweet all the
[00:06:42.280]events, the speakers, the presentations.
[00:06:45.860]As well as to start utilizing our Instagram story,
[00:06:48.910]we were able to get a lot of our fellows interviewed
[00:06:51.640]on there, about their favorite quotes, their friends,
[00:06:54.760]their memorize, what they're looking
[00:06:56.410]forward to the next day.
[00:06:58.040]And our engagement just kept growing throughout
[00:07:00.180]that entire process.
[00:07:02.980]So before I get into the actual numbers of the
[00:07:05.120]engagements that we've had, we have a couple of definitions.
[00:07:09.960]The reach is the measure of potential audience size, where
[00:07:12.930]the engagement is the measure of the actual
[00:07:14.830]public likes, shares, and comments.
[00:07:20.010]So here are the metrics for our academy campaign.
[00:07:23.930]We got over a 1000 reached on Facebook and Twitter, around
[00:07:27.340]200 reached for Instagram, lots of engagements for
[00:07:31.080]Facebook and Instagram, around 51 engagements for Twitter.
[00:07:35.080]And then around 16 followers for Instagram, 18 for
[00:07:38.960]Facebook, and eight for twitter, which is way beyond
[00:07:42.040]what I thought we'd be getting.
[00:07:43.150]I'd thought those numbers would be like
[00:07:44.980]maybe double digits, if anything.
[00:07:47.610]So I was really impressed with myself, I was
[00:07:50.880]just really happy about that.
[00:07:54.130]Another one of my projects this summer has been
[00:07:56.940]implementing our Instagram stories, and I know all
[00:07:59.920]of our fellows have gotten may emails and texts
[00:08:02.210]from me about this and trying to push you guys to do it.
[00:08:05.760]But my goal was to only have all the fellows take it over
[00:08:08.330]one time, throughout the summer, and pretty much
[00:08:10.710]everybody had reached out to me after that saying,
[00:08:12.980]can we take it over?
[00:08:13.920]I wanna take over an Instagram story, we're doing
[00:08:15.530]really cool stuff, and that was like way beyond
[00:08:18.380]my expectations and that was really really cool.
[00:08:21.050]So I have a little compilation of just the
[00:08:24.350]intros that some of them were doing, for the story.
[00:08:28.150]Good morning Instagram, Megan and I are back and we're
[00:08:30.720]taking you along with us again today.
[00:08:32.480]Hey guys it's Alyssa and Angela and we are taking
[00:08:35.310]over the Snapchat today.
[00:08:37.160]Hey guys, it's Kirsten.
[00:08:38.510]And Courtney.
[00:08:39.343]And we are the Garden County Student Fellows this summer.
[00:08:42.674]Hi, I'm Borgoff.
[00:08:45.719]And I'm Basu.
[00:08:48.780]Those we're just a couple of the intros, they
[00:08:50.330]definitely got a lot better as the summer went on.
[00:08:54.040]Also it's Instagram, and not Snapchat, but you all
[00:08:57.820]figured it out and I was really proud of everyone.
[00:09:00.710]My goal for this was to be more student based, because
[00:09:03.850]our largest audience for Instagram actually
[00:09:06.610]are students, so my thought process was just content
[00:09:09.830]by students for students to get more students engaged.
[00:09:13.030]And our numbers just kept growing exponentially throughout
[00:09:15.770]this entire, Instagram campaign I guess.
[00:09:24.290]So I'll start out with a quote to, cause that's,
[00:09:26.900]we're all do that, so that's cool.
[00:09:29.520]So, "it has been said that next to hunger and thirst,
[00:09:31.850]our most basic human need is for storytelling."
[00:09:35.080]And so.
[00:09:38.410]My official tittle at RFI is a storyteller and
[00:09:40.500]that's kind of a fancy tittle for videographer.
[00:09:43.480]But at RFI we like to use the word storyteller, because
[00:09:46.360]that's what we really try to do with our videos, and
[00:09:48.360]that's how you get engagement.
[00:09:49.390]Is you tell a story through your video, your video
[00:09:51.850]has to have a beginning video, middle, and end, and
[00:09:53.710]it has to have a purpose about why your creating it.
[00:09:56.350]You can create a video the has 25 facts, with just
[00:09:58.953]a person like listing them off and that might be useful
[00:10:01.810]for you, but it's not gonna be engaging.
[00:10:03.580]And your not gonna get a lot of people that are
[00:10:04.850]gonna click on that, if they don't know anything
[00:10:06.610]about it and be like oh, this looks fun.
[00:10:10.360]So you have to tell stories through your videos,
[00:10:13.040]that's what I really got to do this summer.
[00:10:15.200]And this summer, I to, made projects.
[00:10:17.980]We're going, traveling out to the communities that
[00:10:20.820]we're in, the student fellows, and of
[00:10:24.276]the awesome thing they were doing there.
[00:10:25.670]But also, traveling along with their rural communities,
[00:10:29.470]going to other rural communities in Nebraska and taking
[00:10:32.574](Technical sound issue)
[00:10:36.227]Drones are a great new tool, that's just come up in
[00:10:38.540]the past few years.
[00:10:40.410]From when I was in college and there were released
[00:10:42.910]video related to drones with Matt Wade and so I learned
[00:10:45.730]about it there and I saw the application for rural
[00:10:48.054](Technical sound issue)
[00:10:49.566]The first thing I said was drones are required, I was
[00:10:52.170]like oh, that's awesome.
[00:10:54.390]Cause, they're like, cause this is like cutting edge
[00:10:57.160]video consumer technology, that we now have access to.
[00:11:00.430]I was like, I wanna do that.
[00:11:01.910]So I got my done license and I joined RFI, and it's
[00:11:04.780]been a great experience to work in RFI and use the
[00:11:08.710]drone and really learn a ton of things about capturing
[00:11:12.900]video with drones.
[00:11:13.850]And using drones for video is just a new tool that
[00:11:17.140]we didn't have before.
[00:11:17.973]That allows for new perspectives and new way
[00:11:20.590]to capture video and tell stories, that
[00:11:22.569]we just didn't have before.
[00:11:24.483]This is in Oshkosh Nebraska, this is where Courtney and
[00:11:27.820]Kirsten where in for there Garden County fellowship.
[00:11:34.150]This is a picture , so Kaitlin really enjoyed me being
[00:11:37.250]able to travel out in Nebraska this summer, because
[00:11:39.220]I was able to all my travels (Technical sound issue)
[00:11:42.780]and capture it.
[00:11:43.613]And then traveling through Kearney and they had a
[00:11:46.420]fair going on, I was like I got to stop and get that.
[00:11:49.200]So this is a picture of that.
[00:11:57.573]But traveling in Nebraska has really been a
[00:12:00.040]great opportunity, cause I was just on my own.
[00:12:03.420]I'd just head off and go to the communities and there's
[00:12:06.110]no internships that would have allowed me to really
[00:12:08.670]be on my own, and do my own thing, and grow in that way.
[00:12:12.300]I really had to step up and be own leader this summer and
[00:12:15.360]follow my own rules.
[00:12:17.425]And I've really grown a lot as a person through that.
[00:12:21.240]And then, there's also a lot of growing up to do, being
[00:12:23.821]out by yourself, there's no one else to depend on, a lot of
[00:12:26.901]things happen that you have to adapt to.
[00:12:28.160]Like one time I was traveling out to Laurel Nebraska,
[00:12:30.680]it was about two and half hour north of here and I was
[00:12:33.923]going out to video and take photos.
[00:12:36.790]But rain index that was going on.
[00:12:39.230]But I also wanted to take some drone footage of the area,
[00:12:41.155]cause it was the northeast Nebraska and I hadn't
[00:12:43.133]been out there, but sadly it was to wind that day, and
[00:12:45.765]the weather was just not cooperating with me.
[00:12:46.980]So it was really sad, but I just couldn't do anything
[00:12:49.010]about that, so I learned I got to be prepared as
[00:12:52.217]a drone person, I have to know what the weathers gonna
[00:12:54.059]be like, so I added that to my new check list.
[00:12:57.253]Check the weather radar.
[00:13:02.527]So we are the first RFI communication team that
[00:13:06.060]had the opportunity to participate within the
[00:13:08.840]fellows academy program as a short inclusive
[00:13:12.140]leadership training, three days program.
[00:13:15.430]As one of the (technical sound issue) is it working?
[00:13:20.440]So this is called, I got this off of Helen's, it's
[00:13:24.980]called the four layers of diversity.
[00:13:27.540]And, essentially it's what you judge a person based on
[00:13:31.410]these four layers because you don't know them.
[00:13:34.320]So you judge a person based on the location of where
[00:13:36.730]they work, their appearance, what they dress like, their
[00:13:40.390]race, their ethnicity, their genders, but you can't
[00:13:44.450]assume their personality without talking to them obviously.
[00:13:47.410]So during the academy it was very short moment, I didn't
[00:13:51.080]get the opportunity to sit down with each and everyone and
[00:13:54.090]really tell them my whole life story and I wanted people
[00:13:57.590]to know me for who I am.
[00:13:59.210]So I decided to insert my personality within every layer,
[00:14:04.000]within everything that I do and with everything that I say.
[00:14:07.200]So then people can get a glimpse of who I am as a person.
[00:14:13.940]Another one of the activities that we completed
[00:14:16.220]as a team, I think this was probably the most important
[00:14:20.920]one for use, especially because we are such a close team.
[00:14:23.960]And everything that we do (technical sound issue)
[00:14:26.500]and work on, we work on together.
[00:14:29.850]And I felt that this was the best way
[00:14:31.670]to become an inclusive leader.
[00:14:33.540]Figuring out and seeing that we are actually all pretty
[00:14:36.940]different in out styles of work and our styles
[00:14:39.468]of leadership and being able to realize that and to
[00:14:42.630]incorporate that into our team work and leadership.
[00:14:46.010]Really really helpful as a team and collaborating
[00:14:48.810]has been a lot easier because of this activity.
[00:14:52.520]So, for example, for the time.
[00:14:57.070]You see that I and Rin are
[00:14:59.500]a little more on the exact side where as Tristan is
[00:15:01.980]all the way on the more flexible side.
[00:15:05.260]So we had to take that into account when we were deciding
[00:15:08.180]when we were meeting for things and we were like okay at 11,
[00:15:11.800]and Tristan was like okay we'll meet at
[00:15:13.936](technical sound issue), no 11.
[00:15:17.470]Just making sure we reiterate that and made that very clear.
[00:15:21.130]And then for the pace we are all pretty much at
[00:15:23.640]the same pace, which that came in handy, that was very
[00:15:26.720]helpful knowing that we're all pretty much
[00:15:28.330]on the same track.
[00:15:30.925]And being able to just recognize that we
[00:15:32.680]are all very different and all have very different
[00:15:35.370]needs and styles.
[00:15:38.360]Yeah I definitely agree with Sydney that being the
[00:15:40.220]first fellow, communication fellows to go through the
[00:15:43.180]academy, really help us bond as a team and
[00:15:46.295]that was really awesome.
[00:15:47.128]Like after the academy we were just all able to, like I
[00:15:49.770]was able to walk into Sydney and Rin's office, and be like
[00:15:51.820]hey I need help, just at a second moments thought.
[00:15:54.080]Cause like the week before I had no idea who they were
[00:15:56.927]but the academy allowed us to bond and get to know
[00:15:59.670]each other on a deeper level, like way faster than we
[00:16:02.452]would have before.
[00:16:03.703]And Kaitlin expressed that to us as well just,
[00:16:06.660]like she had never seen the comm team really come together
[00:16:09.550]as we did through the academy and that was great.
[00:16:11.430]And I, for myself personally going into academy how I
[00:16:14.750]grew as an inclusive leader, when we started we had to
[00:16:18.190]take the ID media test which kind of tells you where
[00:16:20.420]you are as an inclusive leader.
[00:16:22.030]And I thought I was gonna be kind of okay, you know
[00:16:24.120]I'm a nice guy, I don't dislike people.
[00:16:27.480]But I was still on the minimization side and this was
[00:16:31.360]like, it's like I'm nice to people but I'm
[00:16:32.940]not getting know them on a deeper level and
[00:16:34.930]really diving deeper into things.
[00:16:36.586]So that's that really what I tried to work on
[00:16:38.540]this summer, was diving deeper and grow
[00:16:40.910]myself as an inclusive leader that way.
[00:16:51.690]The best teamwork comes from those
[00:16:53.280]who are working independently toward one goal in unison.
[00:16:56.190]I felt that this was probably the most
[00:16:57.940]accurate quote to our work, because we all are the
[00:17:00.470]masters of our own disciplines, we all are the
[00:17:03.560]masters of our own work, I can't do what they do,
[00:17:06.020]no one else can do what we do.
[00:17:08.640]But everything we work towards we work towards RFI Comm.
[00:17:12.300]So no matter what we do, it's all towards one goal.
[00:17:14.840]Even though we are all leaders in our own way and
[00:17:17.420]leaders in our own work, we still have to think
[00:17:19.670]about the greater goal and work in unison.
[00:17:25.317]And now for the person who leads this
[00:17:26.860]great team, I have the honor of introducing Kaitlin Needed.
[00:17:31.555](Applause)
[00:17:34.184]I'll be like 30 seconds, I just wanted to publicly
[00:17:37.840]thank Tristan, Rin, and Sydney, they were awesome this
[00:17:40.990]summer and I would just reiterate what they've already said.
[00:17:43.820]But they were, there were ten interns for the
[00:17:46.860]communications team for RFI, prior to them.
[00:17:49.900]None having, all in these same roles,
[00:17:51.920]but none having gone through Academy.
[00:17:53.910]And I really, they came in and really hit the ground
[00:17:56.940]running, so if you are considering participating,
[00:17:59.390]partnering, or sponsoring, RFI Fellows in 2020.
[00:18:02.940]Trust me there is a capacity of growth in the leadership
[00:18:05.930]and there's capacity of growth in the actual execution.
[00:18:08.900]Because they came in and because they were a team,
[00:18:11.550]they hit the ground running, so I just wanted to share that.
[00:18:16.946](applause)

The screen size you are trying to search captions on is too small!

You can always jump over to MediaHub and check it out there.

Comments

0 Comments

Final Presentation Communications Team

Description

Searchable Transcript

Comments icon comment

Related Channels

Comments