John Pollak
Jennifer Dush
Author
12/20/2018
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16
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Description
Speaker John Pollak talks about "Developing the Nebraska Integrated Beef Systems Initiative"
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- [00:00:00.110]Okay well, thank you guys for coming to a new seminar.
- [00:00:05.560]It's my pleasure to introduce today's speaker
- [00:00:07.610]Dr. John Pollock.
- [00:00:08.680]Some of you probably first got to know John
- [00:00:12.418]as a faculty member in the quantitative
- [00:00:15.619]genetics group at Cornell.
- [00:00:17.190]Others of you probably get to know him
- [00:00:20.590]until he was director, the Meat Animal Research Center.
- [00:00:23.900]And for those of you, that still don't know him,
- [00:00:26.477]you'll get to know him in his current role as a part,
- [00:00:32.040]I don't know what the title is going,
- [00:00:33.470]but part time employee of the University of Nebraska
- [00:00:39.160]with the obligation to directing the vision process,
- [00:00:46.800]and I'm beginning to put legs under what is
- [00:00:49.740]the Nebraska Integrated Beef System Initiative.
- [00:00:53.090]That's what he's going to basically be talking about.
- [00:00:55.282]So, John, I will turn it over to you.
- [00:01:04.150]Well, it's a pleasure to finally talk
- [00:01:07.580]to you as a UNL employee.
- [00:01:11.586]And not in my wildest dreams, I never envisioned,
- [00:01:14.880]that I would leave Cornell.
- [00:01:17.640]And then I never envisioned,
- [00:01:19.380]that I would end with Meat Animal Research Center.
- [00:01:22.630]Gordon, Nebraska wasn't on my top five research places
- [00:01:26.230]to retire, but grandkids are a strong magnet.
- [00:01:30.490]And after a year of learning how to be a parent again,
- [00:01:36.000]this weekend in Nebraska, I spent each each month
- [00:01:38.600]and it's really a God-send.
- [00:01:43.380]Thanks for hiring me.
- [00:01:45.930]Developing the Nebraska Integrated Beef Systems Initiative,
- [00:01:49.274]this is, it's somewhat of a nebulous cloud
- [00:01:53.954]for quite some time and I think what we hope to do today
- [00:01:57.770]is talk to you about the process, that we can take
- [00:02:00.503]to get to the point, where we've gotten a green light
- [00:02:04.130]to go ahead with this and I think it's
- [00:02:06.133]a very exciting opportunity.
- [00:02:09.150]And so I'm gonna take you through that process
- [00:02:11.380]and some of the ideas, that we used to get to this point
- [00:02:15.630]and then talk to you about next steps,
- [00:02:17.980]because the next steps are, to me, they're really important.
- [00:02:22.300]When I first was approached about this position by Archie,
- [00:02:27.820]we talked about a three year appointment
- [00:02:30.615]and God willing, I would take that.
- [00:02:33.410]And it was going to be a process, where we went through
- [00:02:37.840]and developed this program and initiative
- [00:02:40.970]over that period of time.
- [00:02:43.120]I met with the leadership group at the Niagara falls
- [00:02:46.200]just prior to signing on and all of a sudden
- [00:02:49.590]there was this urgency.
- [00:02:52.560]The vice councilor wanted to get this moving,
- [00:02:54.970]he wanted to make sure, that we were on track.
- [00:02:58.770]He was ready to offer some, what we think is incredible
- [00:03:04.220]resources to get this going and the timeline shortened
- [00:03:09.670]dramatically, and I'll take you though that process.
- [00:03:12.403]First of all, there were numerous activities
- [00:03:15.453]with the past year and in fact, when I met with the group
- [00:03:19.920]from the senior faculty here to discuss next steps,
- [00:03:24.220]I said, you know, we've done this at no-sium,
- [00:03:26.920]it's now time to actually start doing something.
- [00:03:29.610]That's putting, put together a program list,
- [00:03:32.010]get down to some specifics, that we can use forward.
- [00:03:35.007]But we had a lot of input over those visioning sessions,
- [00:03:39.450]that have taken place to go back through and whine
- [00:03:43.420]as we started to develop the concept.
- [00:03:46.850]Not only that, they was activity and some great activity.
- [00:03:50.890]When I was at the center and I heard Rick Grasby
- [00:03:53.580]present at one of your animal science advisory committee
- [00:03:58.340]meetings, that I was at, this Sarah Grant,
- [00:04:01.380]that he received, I got very excited,
- [00:04:03.250]because we were developing a living plant concept
- [00:04:06.080]at US Mark and I texted him, while he was still sitting
- [00:04:10.520]in that committee meeting telling,
- [00:04:12.110]you gotta come to the center and we got involved in that.
- [00:04:15.347]That was as start of our engagement.
- [00:04:19.130]We had that joint brand program with UNL and US Mark
- [00:04:25.070]and in the second, third year of that taking our program
- [00:04:29.060]we decided to pick two flagship programs for support.
- [00:04:33.210]The Genetics Genomics Program, there was a lot
- [00:04:36.080]of interaction between UNL and Meat Animal Research Center
- [00:04:39.633]and the Beef Systems program.
- [00:04:41.580]So those dollars float into developing those initiatives.
- [00:04:46.960]Then there was success here at the university
- [00:04:49.690]in putting together the Beef Systems Initiative project,
- [00:04:54.470]I'm gonna refer to it as a project and leverage
- [00:04:57.360]to get the far grant, that Jim has accomplished there.
- [00:05:02.883]What we're talking about here is morphing
- [00:05:05.400]not that particular project, but the Meat Systems Initiative
- [00:05:10.020]concept into a program.
- [00:05:14.160]The April 16th meeting, that took place
- [00:05:16.510]and I don't know how many of you here attended that,
- [00:05:19.720]was a meeting, that Archie viewed as being one,
- [00:05:22.740]that's gonna solidify direction.
- [00:05:26.190]And I was supposed to be at that, but unfortunately
- [00:05:29.200]we were at a car accident and I couldn't come down for that.
- [00:05:33.090]But shortly after I was brought on in August, actually,
- [00:05:37.090]got to start at August, I was brought on way back to June
- [00:05:41.590]to actually start looking at the implementation
- [00:05:44.650]of this program.
- [00:05:47.980]Now, the approach was different and I wanna clarify
- [00:05:53.422]the steps, that we've taken as we took this approach.
- [00:05:57.530]The INR of leadership, when I've met with them
- [00:06:00.160]asked me to work with four senior faculty,
- [00:06:02.680]that they had selected and Clint to go through
- [00:06:06.840]the previous vision sessions to come up with ideas
- [00:06:10.890]and present a framework, that we could then use
- [00:06:14.950]to move forward with this initiative.
- [00:06:20.510]We met with them on August second and that was quite
- [00:06:24.490]an interesting meeting, because the vision of the leadership
- [00:06:28.560]group there was presented to us and it was actually
- [00:06:33.080]much broader, than I had actually envisioned
- [00:06:36.820]from my previous conversations.
- [00:06:39.300]We presented some ideas, but we were sent away
- [00:06:44.030]with the charge of coming back and presenting
- [00:06:48.240]to that leadership group a series of ideas and concepts,
- [00:06:55.760]that gave them the confidence to go ahead
- [00:06:58.327]and pull the trigger to fund this initiative
- [00:07:01.210]in some form or fashion.
- [00:07:03.790]We did learn at that meeting, that they were ready
- [00:07:06.903]to identify eight positions, that they believed
- [00:07:12.600]related to Beef Systems Initiative.
- [00:07:15.870]Some of them you'll recognize as refills,
- [00:07:19.849]that would be released once this framework
- [00:07:23.130]would be put together, but in fact, we actually
- [00:07:26.370]were moving the one position forward sooner than that,
- [00:07:30.060]Rex's position, because that was somewhat independent
- [00:07:33.150]of what we were gonna develop.
- [00:07:35.010]There are some new positions on there for animal science,
- [00:07:38.760]that of this organization here and animal science,
- [00:07:42.190]you're gonna have to determine the direction of
- [00:07:44.350]and the scope and skillsets associated with.
- [00:07:47.620]But I think you can see from this, that the administration
- [00:07:51.290]views this initiative as partnership
- [00:07:53.487]with the diagnostic lab, there's this one health concept,
- [00:07:57.940]that's been going around the university
- [00:08:00.760]and I wanna instill that into Beef Systems program,
- [00:08:04.270]that animal health would be an integral part of this.
- [00:08:08.450]There are refill positions and there are new positions
- [00:08:11.410]and there is some redirection.
- [00:08:14.740]They didn't explain the redirection to us,
- [00:08:16.796]but they're talking about movement of resources.
- [00:08:20.260]And so, this is something, that they'll plan,
- [00:08:24.950]as we come forward too.
- [00:08:27.217]And as I mentioned, we were also asked
- [00:08:29.730]to provide this framework.
- [00:08:32.240]The idea behind that was if we could come back
- [00:08:36.590]with what they envisioned as a skeleton
- [00:08:42.560]on which we can build this Beef Systems Initiative,
- [00:08:46.140]that was subsident enough, they would go ahead
- [00:08:50.600]and start the exercise and we would be able to start
- [00:08:55.050]to go out and broaden for input and broader ideas.
- [00:08:59.960]Our second meeting was on October ninth
- [00:09:02.740]and we presented our case and I'll come back
- [00:09:05.780]and talk about some of the elements of that case,
- [00:09:08.700]as we move on, but we actually got the thumbs up.
- [00:09:14.299]Every one of the leadership over there said,
- [00:09:17.400]they were very impressed with the effort,
- [00:09:20.160]that I got in, they understood what we were talking about,
- [00:09:24.530]they saw how we had sort of crystallized
- [00:09:27.772]all those visioning sessions and we were ready
- [00:09:31.180]to move forward.
- [00:09:32.790]Except, that they wanted to have a meeting
- [00:09:36.010]with a few stakeholders.
- [00:09:38.200]And so on October 30th, we brought in Bill Richell,
- [00:09:43.050]many of you may know him, he calls himself
- [00:09:46.010]a tired Angus breeder, because he won't use
- [00:09:48.350]the word retire, but he's here in Lincoln
- [00:09:51.229]and Bill is a very good thinker and I've used him a lot.
- [00:09:55.960]In the past, he was one of the members
- [00:09:57.650]of beef acquirement from the Nebraska cattlemen.
- [00:10:01.570]Greg Oughton from the dark facility, Steven Lodd,
- [00:10:07.800]Greg, as many of you know was also the
- [00:10:12.810]NCVA chairman two years ago or something like that.
- [00:10:16.640]Sally Akins, rancher and a person, who's on Adrian Smith's
- [00:10:22.440]committee and Pete Anderson, what group was Pete?
- [00:10:26.364]He was at PMS.
- [00:10:27.897]He was at PMS and we presented just some of the highlights
- [00:10:32.270]of our deliberations at the presentation.
- [00:10:35.480]And they reinforced to the leadership there,
- [00:10:37.770]that this was a great direction we're going in,
- [00:10:40.472]they thought it was a very large challenge
- [00:10:43.810]to the university, but they were certainly very supportive
- [00:10:47.740]of it with some suggestions to move forward.
- [00:10:51.637]So, I'm gonna talk a little bit about
- [00:10:54.510]what we presented, because now, as we broaden
- [00:10:57.315]the conversation and look for additional input,
- [00:11:01.450]we'd like to still follow some of the processes,
- [00:11:04.607]that we used to get to where we were able to get them
- [00:11:09.300]to pull the trigger for this movement.
- [00:11:14.050]Innovation was a big deal, they wanted us to innovate,
- [00:11:17.510]they wanted us to make UNL unique, come up with ideas,
- [00:11:21.780]that stretched the imagination of what we thought
- [00:11:28.260]we could do and utilize, and capture the strengths
- [00:11:32.977]of the facilities and the resources here,
- [00:11:37.040]at the university.
- [00:11:39.197]And I looked at innovation as being,
- [00:11:47.418]I looked at innovation as being at three levels.
- [00:11:50.270]one of the infrastructure and technology level,
- [00:11:53.940]so we tried to come up with some examples for them
- [00:11:56.750]of what would be innovative in terms of data capture
- [00:11:59.826]technology, facilities, innovation at the concept level,
- [00:12:05.590]what ideas would sort of be an umbrella concept,
- [00:12:09.530]that we would be following and looking at
- [00:12:13.470]in terms of our particular motivations for research.
- [00:12:18.620]And then the final one is the innovation
- [00:12:20.670]at the level of actually coming up with research projects,
- [00:12:24.440]teaching experiences, extension activities.
- [00:12:27.680]So we focused on these two.
- [00:12:31.980]We felt like, if we could at least show a framework
- [00:12:34.616]of visioning at that level, that that would be,
- [00:12:38.913]that was the price in terms
- [00:12:40.200]of getting through the next step.
- [00:12:43.350]I'm a big vision guy, so I asked the four faculty,
- [00:12:48.620]I think you know who they are, they're Jim, Matt,
- [00:12:51.460]Galen and Rick, I asked them to help me word smith a vision.
- [00:12:59.170]They weren't very good at it, to tell you,
- [00:13:01.827]but we got through it and came up with the vision.
- [00:13:04.950]And it really is supposed to be simple, people,
- [00:13:08.680]they're supposed to understand it, but it is supposed
- [00:13:11.410]to talk about the motivation for why you exist.
- [00:13:14.840]So we really are looking at an organization
- [00:13:18.300]or an initiative, that creates knowledge,
- [00:13:21.460]distributes that knowledge to the teaching
- [00:13:23.610]and extension program and we are targeting decisions,
- [00:13:27.870]that are made on a daily base by people,
- [00:13:30.260]who are in beef industry across all sectors.
- [00:13:33.411]That's the vision, that we want to do, enable them
- [00:13:37.447]to make more informed decisions.
- [00:13:40.090]We recognize in this vision, that we're gonna have to work
- [00:13:42.530]across all segments, but not independently,
- [00:13:44.380]we need to connect those segments.
- [00:13:47.380]A little bit better, than they are with data and information
- [00:13:50.500]and knowledge, and that we're gonna be working
- [00:13:53.790]with genotypes, they're always working with animals,
- [00:13:57.350]they have certain genotypes, phenotypes reach differently
- [00:14:00.510]in different environments, different management schemes
- [00:14:03.500]and we also have to recognize the consumer desires
- [00:14:07.740]and their attitude.
- [00:14:09.700]So this is our vision, when I was at the center,
- [00:14:12.810]I invited in Paul Genone, many of you may know Paul.
- [00:14:16.820]Those who don't, he ran, as you read,
- [00:14:18.990]Florida, King Ranch, Texas and then the churches
- [00:14:22.990]Hag Holding's of Utah and I asked him to come in
- [00:14:27.670]and evaluate the centers administrative staff
- [00:14:30.280]and the first thing he asked every one of our administrators
- [00:14:32.970]is what you're vision, can you articulate it?
- [00:14:36.327]And I was pretty proud of the fact,
- [00:14:37.840]that every one of our guys, that were in the leadership
- [00:14:40.860]role there, not from the UNL side, but the federal side
- [00:14:44.380]was able to tell them what the vision was.
- [00:14:46.320]They couldn't say word for word,
- [00:14:47.510]but they did a good job explaining.
- [00:14:49.720]The next question he asked is, if I went out to the field,
- [00:14:52.450]could each one of your employees tell me the vision.
- [00:14:55.400]And the answer to that was probably not.
- [00:14:57.880]A vision is very important, because it shows
- [00:15:00.060]the consistency of thought and effort, and motivation
- [00:15:04.480]and so as we move this forward, I'll be talking about
- [00:15:07.680]that vision quite a bit.
- [00:15:09.630]The other area, that I like to work from
- [00:15:12.103]is what I call guiding principles.
- [00:15:15.040]And these define the core of what you do and how you do it.
- [00:15:19.189]Now, we came up with just a few examples
- [00:15:22.510]of guiding principles, there needs to be a lot more,
- [00:15:24.870]because as I said, we focused on certain areas,
- [00:15:27.927]but we left other areas open, because we just didn't have
- [00:15:31.900]the time to do it, we didn't have the expertise we needed
- [00:15:34.780]in the group of four to actually expand on it.
- [00:15:37.943]And so, we did what we could in some guiding principles
- [00:15:41.266]and they led to recommendations and opportunities,
- [00:15:45.370]that we felt would be important to represent
- [00:15:48.450]to the leadership team.
- [00:15:51.316]The first set has to do with genetics
- [00:15:54.010]and that shouldn't surprise you, that's my field.
- [00:15:57.060]That's one place, where I have a good understanding
- [00:16:01.220]of what's possible and an opportunity of working with Matt
- [00:16:05.360]and his group, here, over the years to design
- [00:16:09.610]something very, very quickly.
- [00:16:11.910]So the first is this genotype by environment, by management,
- [00:16:16.980]by societal interactions and this is becoming
- [00:16:22.080]a concept, that's being visualized in a lot
- [00:16:26.240]of different areas, as I'll come back.
- [00:16:28.700]The second is understanding the genome to phenome
- [00:16:32.110]and this is going to be very important
- [00:16:37.290]as we move forward in defining the types of phenotypes,
- [00:16:40.620]that need to be collected to understand the systems better,
- [00:16:44.800]I'll come back to that in a minute.
- [00:16:46.970]And the other thing is to try and centralize data,
- [00:16:50.290]that's collected on animal sector through the use
- [00:16:52.240]of these systems.
- [00:16:54.440]Right now, I image, if you were anything like me,
- [00:16:56.790]you were at Cornell, projects are run,
- [00:16:59.360]data sets on disparate computers, they're not coord,
- [00:17:03.470]even if the same animals are used.
- [00:17:05.820]So there's some real opportunity, if we are looking
- [00:17:09.440]at this particular set of principles
- [00:17:13.170]to actually bring a lot of that data together.
- [00:17:17.950]The first two there, we look at as and present it
- [00:17:21.010]as innovation in concept and the GEMS,
- [00:17:26.240]as I mentioned earlier is really at the core
- [00:17:29.410]of the ARS Grand Challenge program.
- [00:17:31.840]This was a new program, I was back in Washington
- [00:17:35.080]on detail back there, we put it together.
- [00:17:37.414]When I was there, I was on that executive committee.
- [00:17:42.327]And that idea, that they had was to go ahead
- [00:17:45.350]and look at all those search points
- [00:17:46.910]across different locations around ARS
- [00:17:50.510]and looking at animals, how they interact
- [00:17:52.786]with the environment, management
- [00:17:55.787]and then some of the societal issues,
- [00:17:58.810]that come from that.
- [00:18:01.400]Now, the nice thing about this is,
- [00:18:03.020]that the Beef Grand Challenge, that is being led
- [00:18:06.070]by the US Meat Animal Research Center right now
- [00:18:09.260]has been put into place, so this coordinates
- [00:18:11.708]us automatically with them through a concept.
- [00:18:16.690]And that's important, because we are discussing with them,
- [00:18:20.260]as I'll mention later,
- [00:18:21.520]this idea of a beef systems consortium, that brings
- [00:18:24.710]universities and ARS facilities together
- [00:18:28.710]by actually looking to merge something.
- [00:18:32.440]The genome to phenome aligns us with the animal genome
- [00:18:36.140]group which is coming out, if it hasn't already.
- [00:18:39.860]This year, it's a redesign of that and I picked out
- [00:18:44.240]from the section called Discovery Science
- [00:18:47.840]three of the areas, that they discuss in that blueprint
- [00:18:52.000]as important going forward.
- [00:18:54.630]Now, the relevance of this is these will inform
- [00:19:00.740]future fundings decisions.
- [00:19:03.068]And so being aligned with that opens opportunities
- [00:19:07.390]down the road, especially, if it fits nicely
- [00:19:10.624]into what we're looking for.
- [00:19:12.890]The reducing of impact of animal disease,
- [00:19:16.640]Beef Systems is gonna have to impact that
- [00:19:20.920]in some form or fashion.
- [00:19:22.980]Applying precision agriculture technologies,
- [00:19:26.240]that's to do something, that the university is getting into,
- [00:19:31.350]it's becoming a new area, that's really expanding.
- [00:19:35.500]We need to collect those phenotypes too
- [00:19:38.530]and then harnessing the micro biome is the third area.
- [00:19:42.530]All of those fit will into a Beef Systems Initiatives,
- [00:19:46.260]so having that as a guiding principle
- [00:19:48.260]in terms of forming the kinds of the search we'd like to do
- [00:19:51.896]is useful.
- [00:19:54.000]So this led us to a proposal.
- [00:19:56.830]And that is to have a comprehensive genotype in program,
- [00:20:01.260]here at the university, where we phenotype
- [00:20:03.320]every animal, that comes through the system.
- [00:20:05.817]That just becomes an automatic protocol
- [00:20:08.283]for animals, that are in, for all the research projects,
- [00:20:11.640]all the animals, that are brought in,
- [00:20:13.690]all the animals, that are out and about.
- [00:20:16.000]And storing those in a phenotypic and genomic database,
- [00:20:20.923]that people can access to and utilize in their progress.
- [00:20:26.239]But also should tie the university herds
- [00:20:29.220]to the national database of cattle
- [00:20:32.860]and one place to do that would be, for example,
- [00:20:35.360]through the American Simmental Association
- [00:20:37.520]genetic evaluation, where they're interested
- [00:20:40.510]in having genotypes, they're interested in having
- [00:20:43.171]phenotypes from animals for commercial
- [00:20:45.270]and feedlot settings.
- [00:20:47.000]And so it allows us then to connect directly
- [00:20:50.150]to the industry.
- [00:20:52.300]I'll come back to this producer collaborator later on,
- [00:20:55.360]but I think this is gonna be important as well in this area.
- [00:20:59.653]Matt and I discussed this with Gene Seek
- [00:21:02.880]in the Simmental Association, because one of the things,
- [00:21:05.103]that we need to demonstrate, as move forward
- [00:21:08.010]is any of these ideas we have, there's gonna be industry
- [00:21:11.112]partners, who are gonna step forward with either energy,
- [00:21:14.751]money or product in time.
- [00:21:17.790]And that's why I started with the genetics there,
- [00:21:20.960]because I knew I could put that together
- [00:21:23.740]and with Matt's help, he and I worked with these
- [00:21:26.010]two organizations and we've got informal commitments
- [00:21:29.060]to work with us to achieve this goal.
- [00:21:34.910]Emphasis on precision management,
- [00:21:37.300]the university is actually recruiting
- [00:21:40.050]a scientist right now and hope to finalize
- [00:21:43.080]the first part of next year to work in the area
- [00:21:46.120]of precision management over biological science
- [00:21:49.880]engineering program.
- [00:21:51.650]I don't know how widespread that's now.
- [00:21:56.150]Candidates were reviewed on campus.
- [00:21:59.830]One of my scientists from US Mark,
- [00:22:02.210]who has been very instrumental in the early days
- [00:22:05.680]of precision management in getting research done
- [00:22:11.470]out of the center in that area and I've always looked at
- [00:22:14.510]this as an area of research to develop and implement
- [00:22:17.760]technology to contain things like individual animal records
- [00:22:22.454]in group settings.
- [00:22:25.170]And it can also be used in converse to manage
- [00:22:30.410]individual animals based on information,
- [00:22:32.970]that flows into equipment,
- [00:22:34.460]like feeding and things like that.
- [00:22:36.540]So there's a big push in this area.
- [00:22:41.272]And as I told the folks out in the center,
- [00:22:43.900]when I first got there, when genotyping becomes a commodity,
- [00:22:47.347]which it has, then the next frontier are phenotypes.
- [00:22:51.630]Not the traditional ones we collect, more intense phenotypes
- [00:22:55.510]those, that are biologically deep in the animal
- [00:22:59.600]or we expand the breath of the kinds
- [00:23:03.360]of phenotypes we collect.
- [00:23:04.790]So we're a little bit limited in being able to do that,
- [00:23:08.350]but you can, if we start looking at applications
- [00:23:12.307]of technology, that need to be developed or are developed
- [00:23:16.160]and need testing.
- [00:23:19.144]In terms of innovation of infrastructure,
- [00:23:21.860]that falls under this, we've talked to leadership
- [00:23:25.810]about this concept of the beef for the future.
- [00:23:28.800]This is a description of the kind of feedlot,
- [00:23:32.710]that we were talking about, multiple management strategies,
- [00:23:36.870]but designed with the knowledge, that we're going
- [00:23:41.620]to implement technologies, that are out there now or coming
- [00:23:46.470]so that we are prepared, at least in a feedlot setting
- [00:23:50.270]to do that kind of research, train our students
- [00:23:53.910]in internships using that new technology,
- [00:23:56.630]so that we're ahead of the curve as far as that's concerned.
- [00:24:00.760]So that was a proposal we made, that fell under
- [00:24:05.250]the infrastructure, innovation and infrastructure,
- [00:24:08.590]that leveraged precision management.
- [00:24:15.060]Emphasis of the flow across segments of the industry,
- [00:24:18.250]industry partnerships to create support
- [00:24:21.295]and translational research has got to be a very important
- [00:24:24.373]part of this.
- [00:24:25.709]The beauty of Nebraska is the fact, that you do have
- [00:24:28.763]an environment, that changes from the East to the West
- [00:24:32.625]enough to be significant and that you have cattle
- [00:24:37.800]across those environments, that the university owns
- [00:24:40.791]and operates and so when you look
- [00:24:43.410]at environmental differences, we do have the facilities
- [00:24:47.307]to do that, we do have control of those facilities,
- [00:24:50.360]so it makes for a great opportunity there.
- [00:24:53.080]But even with that, we are going to need industry partners.
- [00:24:58.170]One way to start that and to look at this emphasis
- [00:25:01.680]on the value of flow of information from one segment
- [00:25:04.463]to the next is actually starting by contracting cattle
- [00:25:09.640]for your feedlot research directly from large ranches,
- [00:25:13.970]that we would work with prior to those cattle coming with us
- [00:25:17.170]to get DNA samples, to get knowledge
- [00:25:20.030]about what they're doing and then manage those cattle
- [00:25:23.420]through your experiments understanding at the very beginning
- [00:25:27.410]that we're also gonna be looking at how valuable
- [00:25:30.270]was it to know these various parts of the industry,
- [00:25:34.213]knowledge of these animals in the various of the industry
- [00:25:37.540]as they flow through it.
- [00:25:39.210]This is what Gene Seek is very interested in,
- [00:25:41.590]they're interested in connecting genotypes of animals
- [00:25:45.480]from one end to the other,
- [00:25:47.090]the American Simmental Association is interested
- [00:25:51.650]in records from commercial cattlemen,
- [00:25:54.380]that can go into their program and in the subsequent
- [00:25:58.880]value of those animals, as they go through.
- [00:26:02.260]The last two meetings, I was at this center,
- [00:26:04.260]as I've mentioned in other presentations,
- [00:26:06.670]these were things the industry was really struggling with.
- [00:26:10.268]How do you value the knowledge you have of animals,
- [00:26:14.240]as they go through the system.
- [00:26:16.690]We also needed to present to them some goals and outcomes,
- [00:26:19.730]you've got a very goal oriented leadership team over there.
- [00:26:25.490]They're always talking about what's the intended outcome,
- [00:26:28.150]what's the goal.
- [00:26:29.630]So we put down some goals, some of them were hinted to us
- [00:26:35.054]and others we designed on our own.
- [00:26:38.030]And we focused a lot on research and I'll talk a little
- [00:26:41.310]bit more about teaching the extension as we go through.
- [00:26:44.690]But one of the questions, that came to us was,
- [00:26:47.334]that in visiting around the state and beyond,
- [00:26:52.250]your vice councilor was hearing a lot
- [00:26:54.710]of concerns from those in the feedlot industry
- [00:26:59.680]for supporting the feedlot industry
- [00:27:02.240]in the loss of research support, that's going around
- [00:27:07.672]in the high claims.
- [00:27:10.120]And they suggested to them, that the place is Nebraska.
- [00:27:16.190]And so Nebraska needs to up its gain in that area.
- [00:27:20.350]And so one of the things, that up its gain to be broader
- [00:27:26.260]in its impact, not up its gain in terms of the researches.
- [00:27:30.443]And so one of the questions was, can we address
- [00:27:34.400]the high claims, not just Nebraska,
- [00:27:36.880]when we look at back to the research.
- [00:27:39.080]And so one of the things, that we thought about
- [00:27:41.253]was actually looking at the pan handle
- [00:27:44.840]to start to setup that kind of research program,
- [00:27:49.020]that would have a broader impact.
- [00:27:50.940]Every time we would make a recommendation
- [00:27:52.800]or a suggestion like this for a goal of outcome
- [00:27:56.240]we had to show them consequences.
- [00:27:59.029]Galen pointed out to them, that we would need to change
- [00:28:02.430]the structure of what we fed there and that would mean
- [00:28:06.230]infrastructure development.
- [00:28:08.319]Feed mill, feed commodity sheds and it would also impact
- [00:28:12.490]the interest in skillset we would wanna look at
- [00:28:15.492]in that particular position, that's out there.
- [00:28:18.950]So these are decisions, that now the broader faculty
- [00:28:21.497]are gonna have to engage in in conversation,
- [00:28:24.640]but that's the kind of approach we wanna take.
- [00:28:28.630]If this is what you want, that was clearly signaled to us,
- [00:28:32.720]as a components to this Beef Systems program,
- [00:28:35.910]this is what we need and we continue to push forward
- [00:28:39.249]under that concept.
- [00:28:44.023]Another goal follows the initiatives,
- [00:28:47.530]that are currently going on, expand the number
- [00:28:49.960]of animals here in the Eastern part in Nebraska,
- [00:28:54.053]capitalize on the resources, that are viewed
- [00:28:57.040]as underutilized, increase productivity, particularly,
- [00:29:01.800]in the West and when we looked at that,
- [00:29:07.010]we need to redesign some of the facilities.
- [00:29:09.850]The grazing facilities, that are outlasted,
- [00:29:12.730]both in the pan handle and at GSL.
- [00:29:25.115]I'm glad we got all the USB active.
- [00:29:29.090]You, guys, got your own set.
- [00:29:31.060]And also, going back to this precision management concept
- [00:29:34.250]to actually start looking at data collection capability
- [00:29:40.069]for animals, that are out raising those kinds of situations
- [00:29:45.110]and then continue have the development research
- [00:29:47.870]at North plat, but, now, maybe potentially using
- [00:29:50.580]the he-pers, that come from the commercial ranch,
- [00:29:53.520]that we get, commercial ranches, that we get our feedlot
- [00:29:57.470]animals from.
- [00:29:58.303]An the value of that is now you've got male performance
- [00:30:02.080]and female performance in genotyped animals
- [00:30:04.750]from known sources with known information behind them
- [00:30:08.200]and you don't have this pair of datasets
- [00:30:11.560]or populations, that you're working with.
- [00:30:14.630]Also, brought into comments about the Barder brothers,
- [00:30:19.505]right now, they're leasing that out to collaborator cattle
- [00:30:25.270]and doing grazing research at the home place,
- [00:30:28.500]that we didn't propose to change any,
- [00:30:30.660]but that we would move the yearling stock
- [00:30:34.210]or cattle work there, running animals both there
- [00:30:37.790]at the Edward's place and then somewhere on corn stocks
- [00:30:42.690]and bringing them all together, again,
- [00:30:44.820]looking at different management strategies,
- [00:30:46.611]bringing different environments, bringing animals together
- [00:30:50.240]and continuing on with that concept of gems.
- [00:30:55.230]Improved decision making, we've talked about that,
- [00:30:58.200]integration of next generation technology, again,
- [00:31:01.420]as we mentioned, trying to adopt the technology
- [00:31:05.310]in the research facilities and having
- [00:31:07.410]the research facilities designed to be able to do that.
- [00:31:10.880]Better animal health, this one could be important,
- [00:31:13.510]as I said, they're looking at this as a partnership
- [00:31:16.140]with the diagnostic lab, greater understanding of products
- [00:31:21.310]relative to consumer acceptance and health.
- [00:31:25.880]And better data sharing utilization
- [00:31:28.232]across all segments of the industry.
- [00:31:30.640]Those are the goals, that we came up with,
- [00:31:33.150]they're a subset of the many goals,
- [00:31:35.780]that the Beef Systems needs to have,
- [00:31:38.467]but we only needed one slide set full of them,
- [00:31:41.150]so that we could demonstrate how we were proceeding
- [00:31:44.560]through the thought process
- [00:31:45.860]and how we would develop this system.
- [00:31:48.360]Teaching and research, we did very little
- [00:31:50.910]in teaching and research and that's the next area,
- [00:31:54.220]that we really need to emphasize and I'm looking forward
- [00:31:57.950]to start broader conversations with those,
- [00:32:00.745]who are fully engaged in teaching and coming up
- [00:32:04.580]with the same kinds of concepts.
- [00:32:06.380]Innovation and infrastructure, innovation and concept
- [00:32:10.058]and innovation and delivery.
- [00:32:14.540]We need it at the graduate level, the undergraduate level,
- [00:32:18.450]we thought we needed to enhance the beef scholars program
- [00:32:22.010]a bit and that's a conversation, that we had
- [00:32:26.010]in terms of what they do, the number of people,
- [00:32:29.840]that are in it.
- [00:32:30.673]The organization of the alumni, that come out of it,
- [00:32:33.633]when I was at Cornell, they had a diary fellows program,
- [00:32:36.523]that was run by Day Koch.
- [00:32:38.750]It was bigger than the scholars program
- [00:32:40.800]in terms of the number of students, who went through it,
- [00:32:43.790]but they organized an alumni association around
- [00:32:47.248]diary fellows, that become a real political course
- [00:32:51.396]for the university in diary research.
- [00:32:54.410]And we need to start to think about capitalizing on that
- [00:32:58.380]and those, who go through other programs here,
- [00:33:00.580]so that we have an organization to lean on.
- [00:33:07.198]Distance education has actually been strange
- [00:33:11.121]to the university, I didn't realize that beyond
- [00:33:14.050]what Bryan was doing.
- [00:33:19.260]We thought this is a space, that you have an opportunity
- [00:33:23.070]to own given your start and we thought that was a place
- [00:33:27.410]to really work.
- [00:33:28.660]Increasing efforts and internships, involved educators
- [00:33:34.353]and on the farm research projects, we're gonna need
- [00:33:37.560]more hands as we go to moving systems research
- [00:33:42.520]beyond the university and into our collaborator herds
- [00:33:46.242]and connecting, we thought, the extension educators too,
- [00:33:51.140]research projects would be a useful endeavor
- [00:33:54.830]for both them and for the research enterprise.
- [00:33:59.620]Improved adoption rate of technology, that's something,
- [00:34:03.483]that always needs to be done in the industry.
- [00:34:07.050]Enhanced work force development.
- [00:34:09.660]This was a big deal with the administrators
- [00:34:12.410]and that actually led us to the recommendation
- [00:34:15.720]for renovating the Haska lab for internships for feedlot,
- [00:34:20.609]additionally internships for feedlot, but develop
- [00:34:24.131]a practicum for feedlot employees, those,
- [00:34:27.540]that actually ride within all the nutrition,
- [00:34:30.620]et cetera, et cetera.
- [00:34:32.410]So those, those were goals, that we came up with
- [00:34:35.910]and I'm emphasizing again and again, we needed to come up
- [00:34:39.350]with enough to convince them, that this effort
- [00:34:42.860]was going to be successful.
- [00:34:45.170]That we could pull off a program of this size
- [00:34:48.070]and magnitude by coming up with innovations.
- [00:34:52.310]They're going to be a subset of what I hope
- [00:34:54.520]we finally present to the leadership in terms of needs,
- [00:34:58.620]in terms of concepts and in terms of infrastructure.
- [00:35:02.780]And down the road, the positions.
- [00:35:06.580]Next steps.
- [00:35:08.660]I'm hoping many of you will come to the group meetings,
- [00:35:12.160]I just got the schedule today and it's pretty intense
- [00:35:14.570]on Thursday, but if you haven't signed up and wanna join
- [00:35:18.394]for when you're disciple is meeting.
- [00:35:23.660]And they're not very long meetings,
- [00:35:26.530]they haven't been scheduled to be very long,
- [00:35:29.050]but they wanna answer questions, wanna start reaching out
- [00:35:34.680]for some feedback and for some new ideas
- [00:35:38.010]and we'll design a way to doing that.
- [00:35:39.710]I come back to town once a month and spend a week here
- [00:35:43.540]and you'll have plenty of opportunity
- [00:35:45.743]to continue to move forward.
- [00:35:48.180]For evaluating that Beef Systems consortium proposal
- [00:35:52.710]we need to vet it a little a bit more
- [00:35:54.500]to see what the university's role would be in that.
- [00:35:57.970]Again, that's a consortium between the ARS Grand Challenge,
- [00:36:02.340]which includes Miles city, Shyam, El Reno
- [00:36:07.870]and the US Mark and they will add some others to it,
- [00:36:12.520]as time goes on, they all do beef research.
- [00:36:15.620]And they're affiliated universities.
- [00:36:18.200]And Mark Boggess, the new director out there,
- [00:36:22.150]Mark and I go back a long way
- [00:36:23.840]and we've talked a lot about this.
- [00:36:27.690]He wants university of Nebraska to take the lead
- [00:36:32.030]on the university of side of this and so we're vetting
- [00:36:34.880]what that actually means and what it will require.
- [00:36:38.973]And we'll be doing that over the next month or two.
- [00:36:42.525]Planning to discuss this whole concept at the January fourth
- [00:36:46.592]committee meeting, it's on the agenda for most of the day.
- [00:36:51.910]And we'll have presentations, Mark Boggess will be there
- [00:36:54.500]to talk about that stuff
- [00:36:56.250]and what he's doing out there as well.
- [00:36:58.830]And there'll be lots of times set aside in the agenda
- [00:37:02.300]as it is right now for input from everybody,
- [00:37:05.040]who attends that.
- [00:37:07.276]I guess, the word of the day is input,
- [00:37:09.724]now, we're free to go and really expand on this.
- [00:37:15.336]Matt and I went to a meeting November ninth,
- [00:37:19.225]I guess it was where the UNL Foundation Big Idea program
- [00:37:25.205]was presented, we wanted to go in and present
- [00:37:29.240]the Beef Systems Initiative as a big idea and hoped,
- [00:37:34.170]that in the agricultural community, the IANR community,
- [00:37:39.450]that met as a separate group, we could convince them
- [00:37:43.653]with the Beef Systems.
- [00:37:45.980]We unfortunately, I, unfortunately followed Matt
- [00:37:51.337]into the room, where it was being held
- [00:37:53.340]and we went to the room, that had architecture
- [00:37:56.350]and not agriculture, so by the time we discovered that error
- [00:38:01.700]we went back to the actual agriculture one
- [00:38:05.410]and by the time we got in there, about five minutes late,
- [00:38:09.160]Beef Systems was a small idea compared
- [00:38:12.180]to what they were putting on the court.
- [00:38:14.240]So our strategy morphed into what we need to do
- [00:38:17.560]is figure out how the Beef Systems would fit
- [00:38:20.400]into a bigger project and take control
- [00:38:23.807]of that bigger project.
- [00:38:25.630]So essentially, that's what we've been planning to do
- [00:38:29.270]and we'll be meeting tomorrow from 10 to 11
- [00:38:32.254]with some other organizations
- [00:38:34.730]to discuss that particular project.
- [00:38:37.903]The idea, that came up, that resonated with me
- [00:38:41.370]was this bio based Nebraska.
- [00:38:43.320]And we need a title of some sort and then to discuss
- [00:38:48.090]with any partners we bring in,
- [00:38:50.610]but one I just threw up here for discussion
- [00:38:53.461]at the meeting tomorrow is systems, that are designed,
- [00:38:56.794]systems designed to sustain a vibrant bio based Nebraska.
- [00:39:01.940]When you think about bio grace Nebraska as a plan,
- [00:39:05.220]which is natural grasses and crops, animals,
- [00:39:08.820]which is wildlife and livestock, supporting that
- [00:39:13.030]is water, air and soil, that brings in the entire
- [00:39:16.460]micro biome of all organisms and environmental organisms.
- [00:39:21.780]And we wanna be the project, that starts showing,
- [00:39:28.530]this is how Systems works by genotype, by environment,
- [00:39:32.940]by management, by societal is a concept,
- [00:39:36.010]that we're all going to follow.
- [00:39:39.190]So see how that resonates with other organizations here,
- [00:39:42.350]centers within the university,
- [00:39:44.120]as we start that conversation.
- [00:39:46.200]This is due January 11th, it's not a very intensive
- [00:39:51.630]writeup, but it does have to be convincing
- [00:39:56.342]and I asked INR, the leadership there,
- [00:40:03.330]if they'd be willing to sort of endorse this
- [00:40:06.460]by supporting it and letting us use the fact,
- [00:40:09.290]that there 28 positions towards it.
- [00:40:12.080]To me, and the answer was yes, to me,
- [00:40:15.230]that sort of makes it flagship program coming up
- [00:40:17.777]by the INR, which should increase its success rate.
- [00:40:22.460]So that's where we've gotten to and how we've gotten here.
- [00:40:28.230]And where we wanna go next.
- [00:40:33.310]I'm very excited about the opportunity to work
- [00:40:36.360]with a lot more, I'm getting tired of these four.
- [00:40:40.769]To kind of open the doors and really start to put some
- [00:40:44.695]meat on the skeleton.
- [00:40:46.437]I've defined to other people, that he skeleton we built
- [00:40:49.411]was about the right side, we needed the left side
- [00:40:53.044]and then we needed the skeleton and we're gonna put
- [00:40:55.715]a lot of fat on it, because I've always told my students,
- [00:41:00.400]when they asked, should I apply for a job, I said, well,
- [00:41:03.970]I don't know if you should, but you can say, no,
- [00:41:06.160]you don't get the job, but they can say no.
- [00:41:10.560]I applied, let them say no, we're gonna ask for everything
- [00:41:14.133]and let them say no and if they ask us to prioritize,
- [00:41:18.390]our strategy is gonna be to prioritize in time,
- [00:41:22.260]not in decision system, what decision and what comes next.
- [00:41:26.440]That's our strategy and hope we can get
- [00:41:31.010]all the rest of you onboard and moving with this thing,
- [00:41:33.299]questions?
- [00:41:36.077](applause)
- [00:41:41.357]To followup on the bio based Nebraska
- [00:41:44.340]and the whole area, that's a new area,
- [00:41:47.695]that was at the meeting?
- [00:41:51.919]The November ninth meeting?
- [00:41:54.050]Yeah, the one,
- [00:41:55.113]that you went to architecture first.
- [00:41:56.917]Oh, yeah, that was up on the right hand ward,
- [00:41:59.739]you were sitting looking up there.
- [00:42:01.850]Somebody threw it out, I think it was Ed, who threw it out
- [00:42:06.492]as a term and I just like, I thought, boy,
- [00:42:12.730]if we're gonna talk about a biological system,
- [00:42:15.530]that really nails it.
- [00:42:18.260]And if you think about one of the most important components
- [00:42:20.726]of it, it is beef cattle in combination with states.
- [00:42:25.970]I just wanna write, you can't extend that
- [00:42:28.060]to humans as well.
- [00:42:29.960]That was on the left side of the board.
- [00:42:36.380]When we, when I left that meeting when I told Matt,
- [00:42:39.370]nobody's gonna be able to write this big idea
- [00:42:43.660]in an enough of a focused form to be able to convince them
- [00:42:49.040]out there, that it's doable.
- [00:42:51.120]And to me, the bio based Nebraska gives us a shot,
- [00:42:55.830]because you reduced it down.
- [00:42:58.560]Now, one of the things, that Archie wants in the hooks,
- [00:43:03.510]that you applied to this, because the foundation
- [00:43:05.990]has to go out and be applied is antimicrobial resistance,
- [00:43:10.530]one health, which brings in humans.
- [00:43:14.700]So there's avenues to get there through the hooks
- [00:43:18.900]but not necessarily through it.
- [00:43:24.794]The antimicrobial resistance route, that's been made
- [00:43:30.000]into a institute here,
- [00:43:35.010]is the, you've got your medical school and folks here
- [00:43:40.910]and we've actually had conversations with
- [00:43:43.590]how to type Beef Systems programs of AMR outcomes.
- [00:43:51.410]Jeff, it's not written in stone yet,
- [00:43:55.450]but that's where we're at right now.
- [00:43:59.186]Archie is convinced and we'll go from there.
- [00:44:04.360]That's a point I do wanna make, none of this,
- [00:44:07.060]there's been absolutely no commitment made
- [00:44:10.130]by the leadership to do any of this
- [00:44:12.730]and we presented them with no funding request.
- [00:44:15.850]We haven't told them anything about fuss,
- [00:44:18.604]our strategy to this point has been,
- [00:44:21.990]if you want this Beef Systems Initiative,
- [00:44:25.510]this is what it needs to look like the rural class,
- [00:44:28.587]this is what it takes to look like that
- [00:44:31.437]and you tell us where you don't wanna come in with this.
- [00:44:40.441]As you talk to the stakeholders,
- [00:44:43.300]what was the main consideration point
- [00:44:45.120]you needed to include on some of the animal health people,
- [00:44:49.270]that I'd like to address to microbial resistance issues
- [00:44:54.351]or the meat industry people, that might have to deal
- [00:44:56.900]with price and demand on the other side.
- [00:45:02.880]The stakeholders really didn't offer a broad
- [00:45:07.540]recommendations like that, really, what they were focused on
- [00:45:11.654]were reactions to whether the systems were there.
- [00:45:16.510]To your point, those have to be part of it
- [00:45:20.910]and that has to be part of the expansion of the idea.
- [00:45:29.319]I'm gonna say it probably 20 more times,
- [00:45:32.756]but what we did was say, here's a nugget
- [00:45:37.110]and that nugget is going to grow into
- [00:45:40.290]what we consider the Beef Systems.
- [00:45:42.720]And we didn't do teaching and extension,
- [00:45:44.760]we left out a lot of areas in there,
- [00:45:47.900]where we didn't feel we could overwhelm them
- [00:45:52.750]with that much stuff in these very first meetings
- [00:45:57.040]and so we went in with what I thought
- [00:45:59.174]was enough to say, pull the trigger on this thing,
- [00:46:03.070]let us go.
- [00:46:05.550]Also has there been any discussion
- [00:46:08.555]on Nebraska to be that state and you'd like to keep it here
- [00:46:12.200]but in order to draw some USDA funding,
- [00:46:15.570]it might be more than just Nebraska, that talks about this.
- [00:46:20.940]I know it's your ARS, you're coming out of it now.
- [00:46:23.543]Through the emergency systems,
- [00:46:25.036]the discussions about what the--
- [00:46:27.932]Yeah, there has been discussion on several fronts.
- [00:46:35.470]One, that I can talk about is the Big Systems consortium,
- [00:46:41.240]actually has a request attached to it
- [00:46:44.974]for 10 million dollars a year through USDA funding,
- [00:46:50.180]through ARS to fund the consortium.
- [00:46:53.050]They evenly divided between the Grand Challenge
- [00:46:56.280]and whatever the partnership vision turns out to be
- [00:46:59.770]with universities.
- [00:47:02.731]The year I took off before accepting any kind
- [00:47:07.060]of responsibility, I took off because I was a senior
- [00:47:11.560]executive service member, in that position there
- [00:47:15.520]and I couldn't lobby me for anything for a year,
- [00:47:18.730]if I receive salary from them.
- [00:47:21.257]And there were two things I wanted the lobby for,
- [00:47:23.620]one was the help of the US Meat Animal Research Center
- [00:47:27.780]and the other was for changing the funding structure at ARS
- [00:47:34.762]to allows for consortium type activities,
- [00:47:38.770]to allow for funding not to go to a particular small group
- [00:47:43.013]in a particular location, but to a concept.
- [00:47:45.680]And that came out, when I was at the Grand Challenge,
- [00:47:48.819]so we are working, one reason, that Sally Akins was invited
- [00:47:53.160]to this thing was to have her informed,
- [00:47:56.530]Adrian Smith has been a strong supporter,
- [00:47:59.234]beef industry's strong supporter, who have been working
- [00:48:03.290]a lot on that end of the spectrum,
- [00:48:06.990]so yeah, that's a funding source.
- [00:48:09.610]There are other activities, that are being identified,
- [00:48:15.310]as we vet this consortium idea
- [00:48:18.684]by the folks over at Niagara falls,
- [00:48:21.070]that could also be the funding.
- [00:48:24.500]The nice thing about the funding in USDA is,
- [00:48:27.457]that it's permanent until they get a huge cut.
- [00:48:34.750]Kind of a specific question, but will
- [00:48:37.350]the enhancement of the ability be not enough
- [00:48:41.540]to enhance the stabilization of twinning and beef cattle.
- [00:48:47.798]It was put on the shelf, but you know, an extra 40 or 50%
- [00:48:52.690]will offer a substantial effort to find a system
- [00:48:57.354]combining intense care for short periods of time
- [00:49:00.520]and then the extensive growing out
- [00:49:03.190]of calves and on the ring.
- [00:49:05.710]Yeah.
- [00:49:07.310]So I was the demise of the twinning project.
- [00:49:11.732]We had gone through all of that data,
- [00:49:14.500]they were being kept there mainly just to propagate
- [00:49:18.670]in case something changed in the industry
- [00:49:22.160]in terms of the acceptance of that.
- [00:49:24.910]There was never really a good system,
- [00:49:27.010]that established how to utilize those well
- [00:49:31.950]and so the industry, we'd hold the sale every year out there
- [00:49:36.921]sell bulls and we'd sell a handful of bulls
- [00:49:40.350]through a hand full of producers,
- [00:49:42.360]just never really caught on.
- [00:49:46.404]The germ plasm is reserves, if you reconstruct it,
- [00:49:50.590]things change in the future.
- [00:49:52.858]If I did anything, that probably saved the center
- [00:49:55.498]from total demise during that New York article
- [00:49:58.314]to have stopped the twinning project.
- [00:50:01.861]That doesn't mean a system couldn't be developed--
- [00:50:05.129]It couldn't be developed, but that--
- [00:50:06.480]It takes more than just having the genetics now,
- [00:50:09.640]but a whole system.
- [00:50:11.040]No, I agree, it certainly can be developed
- [00:50:14.208]and could be, but in my mind, if you have a germ plasm,
- [00:50:19.090]that has value, every other resource, germ plasm,
- [00:50:22.630]that was developed out there, anywhere,
- [00:50:25.945]if the industry adopts it, they develop the systems.
- [00:50:35.466]It mean it can't change.
- [00:50:36.610]I mean they can't change, but they--
- [00:50:39.267]The industry won't do that part,
- [00:50:41.507]you'll have to have it dying from being sick.
- [00:50:45.911]You had a four way interaction turn
- [00:50:47.660]up their G, by E, by M, by S and what are your ideas
- [00:50:52.100]on society there?
- [00:50:52.990]So that's the place we have no ideas.
- [00:50:56.253]That's the place where you really struggle.
- [00:50:59.240]Health is an issue, quality of the product is an issue,
- [00:51:03.530]animal well being is an issue.
- [00:51:06.860]Safety of food is a societal issue,
- [00:51:09.680]preservation of resources is an issue.
- [00:51:13.390]There's a lot of things, that come
- [00:51:14.980]in that societal component, but as we've talked about it,
- [00:51:19.301]at least our small group, we had no good ideas
- [00:51:23.110]as to how to start to interact with that
- [00:51:25.170]and that's gonna be a section, that we need to broaden out.
- [00:51:28.560]We're pretty good on gem.
- [00:51:29.770]It's more than marketing them.
- [00:51:32.290]It's more than marketing.
- [00:51:34.340]Oh, yeah, it's a lot more than marketing.
- [00:51:36.893]It's the acceptance of the beef production culture
- [00:51:41.500]by consumers to continue to sustain.
- [00:51:46.130]Is really what it is.
- [00:51:57.008]Alright.
- [00:51:58.330]Well, time to be a member of the consortium.
- [00:52:01.374]Although I not sure, I don't even know who I report to.
- [00:52:04.408](laughing)
- [00:52:06.815]Anyway, thank you.
- [00:52:08.300](applause)
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