DIY Consumer Research: Getting the information you need to make solid marketing decisions - Part 2
Description
Get an understanding of the possibilities and limitations of surveying tools, then learn to create a surveying tool that will truly yield the information you're looking for.
AMA SkillSchool, August 28, 2014, presentation by Brent Chudoba, VP Survey Monkey Audience
Sponsored by Lincoln chapter of the American Marketing Association and the University of Nebraska-Lincoln College of Journalism and Mass Communications.
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