DIY Consumer Research: Getting the information you need to make solid marketing decisions - Part 1

College of Journalism and Mass Communications Author
09/10/2014 Added
180 Plays

Description

Get an understanding of the possibilities and limitations of surveying tools, then learn to create a surveying tool that will truly yield the information you're looking for. 

AMA SkillSchool, August 28, 2014, presentation by Brent Chudoba, VP Survey Monkey Audience
 
Sponsored by Lincoln chapter of the American Marketing Association and the University of Nebraska-Lincoln College of Journalism and Mass Communications.


Comments icon comment

0 Comments
Log in to post comments