On RFD-TV: Jessica Sperber

Cattle producers and researchers are continuously searching for ways to improve the productivity and environmental sustainability of beef production. Growth promotants, such as implants – a small pellet that is administered under the skin of the animal’s ear -- are a tried-and-true way to achieve improved production efficiency and produce more beef with fewer resources. Jessica Sperber, Assistant Professor and Feedlot Specialist at the University of Nebraska-Lincoln, joins us.