Episode 045: Seeing is Believing

Amid increasing observations of herbicide resistant weeds, mounting pressure for greater environmental sustainability in agriculture, and slim financial margins on the farm, innovations in weed management are critical to the future of agriculture. Franklin Peitz, Product Marketing Manager at John Deere, joins this episode of the FarmBits podcast to discuss John Deere's newly available See & Spray Select system. Released to the public in April of 2021, See & Spray Select is an optical sensing and control system that selectively sprays weeds in fallow ground. This system is the first public selective spraying system and is a precursor to more advanced systems that John Deere and other companies are seeking to develop for selective spraying in fields with growing crops. In this episode, Franklin will discuss the history of the system, system operation, system performance, and benefits that may be realized by the system. If you've been interested in the development of selective spraying technologies at any point, this is a great episode to delve deeper into the topic. See & Spray Select Information: https://www.deere.com/en/our-company/news-and-announcements/news-releases/2021/agriculture/2021mar02-john-deere-launches-see-and-spray-select/ John Deere Debuts See & Spray Select John Deere Information: Website: https://www.deere.com/en/agriculture/ Twitter: https://twitter.com/JohnDeere YouTube: https://www.youtube.com/user/JohnDeere Facebook: https://www.facebook.com/JohnDeereUSCA LinkedIn: https://www.linkedin.com/company/john-deere/ Instagram: https://www.instagram.com/johndeere/ FarmBits Contact Information: E-Mail: farmbits@unl.edu Twitter: https://twitter.com/NEDigitalAg Jackson's Twitter: https://twitter.com/jstansell87 Jackson's LinkedIn: https://www.linkedin.com/in/jacksonstansell/ Zach's Twitter: https://twitter.com/zachrystrom Zach's LinkedIn: https://www.linkedin.com/in/zach-rystrom-90744376/ Opinions expressed by the hosts and guests on this podcast are solely their own, and do not reflect the views of Nebraska Extension or the University of Nebraska - Lincoln.