Are Livestock Producers Willing to Pay for Traceability Programs? (Feb. 4, 2021 Webinar Recap)

With Elliott Dennis, assistant professor of livestock marketing at the University of Nebraska-Lincoln; James Mitchell, assistant professor of livestock marketing and management, University of Arkansas; Brian Vander Ley, assistant professor and veterinary epidemiologist, University of Nebraska-Lincoln. USDA-APHIS has recently closed its comment period on a potentially new policy on animal ID and traceability. We will review this policy, how it impacts producers, and how much buyers are willing to pay, and how much sellers require to be compensated for a voluntary traceability program.