Webinar: Farm Survival Marketing Strategies

Department of Agricultural Economics Author
06/11/2020 Added
35 Plays


From the Department of Agricultural Economics at the University of Nebraska-Lincoln: Robert Tigner, Agricultural Systems Economist and Extension Educator Cory Walters, Associate Professor and Grain Marketing and Insurance Specialist Jessica Groskopf, Agricultural Systems Economist and Extension Educator COVID-19, the oil price collapse and world-wide lockdowns have caused a challenging economic environment for farmers. The marketing challenge may increase as the growing season progresses. Farmers can meet the challenge through a consistent marketing approach that reduces risk and tries to ensure cash flow in 2020. Some marketing strategies reduce risk and others may increase farmer risk. This webinar will help attendees understand which marketing strategies these are.

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