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(upbeat music)

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<v ->Rural communities are the very heart</v>

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and soul of Nebraska, where self-reliance

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and perseverance have established strong deep roots

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that help our entire state thrive.

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As our rural communities navigate a changing landscape

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of demographics and economics, they turn

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to Nebraska Extension and its Rural Prosperity

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Nebraska Initiative.

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Extension challenges communities

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to see themselves through a new lens,

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to discover strengths perhaps taken for granted

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and to leverage those strengths for an even brighter future.

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With Nebraska Extension, Nebraska's rural communities

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have a partner they can trust.

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Bringing the University's relevant expertise

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and localizing it to match the distinct characteristics

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challenges, and opportunities of our rural communities

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in every corner of our state.

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Employing strategies that give young people reasons to stay

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or return after college, and to welcome newcomers

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to our communities across the state.

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Encouraging homegrown entrepreneurs

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and helping existing businesses grow and flourish.

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Identifying potential leaders within a community

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and providing the education

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and experience to help them grow into that essential role.

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Building local food systems that ensure access

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to safe, abundant, and affordable nutrition for all.

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Embracing change, new ways of thinking

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and a spirit of optimism.

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Through Nebraska Extension

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Nebraska's rural communities are crafting their one

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of a kind stories.

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Envisioning what their future can be.

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Creating the roadmap

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and developing the people who can lead them there.

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And becoming even more valuable contributors

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to Nebraska's economic vitality and sustained success.

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Rural prosperity can lead to prosperity for all Nebraskans.

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That's why Nebraska communities partner with Extension.

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Together, we can create what's next for rural Nebraska

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because nobody, nobody connects with the people of Nebraska

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like the people of Nebraska Extension

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Nebraska Extension from the University of Nebraska, Lincoln.