-: People often ask the question,
what this French word, veraison, means.
And basically, is I say, it is a French term
for the onset of ripening.
The beginning of ripening
is a major event in the development of the grapevine,
and of the cluster.
And the color change
in a red cultivar,
red wine cultivar, will begin to turn
from green to purple,
and of course the grape berry itself begins
to soften, and so you can actually feel it on ...
Veraison, on green and white wine grapes, also.
They don't change color as dramatically as red ones do.
Red wine grapes do,
but you can still see a color change,
but the key really is that the berry begins to soften.
And that's easily understood
by just giving it a little squeeze.
Like the grape said, when the elephant stepped on it,
it didn't complain,
it just gave a little wine.
(upbeat music)